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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    SAS

    SAS Machine Learning Engineer

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Data Preprocessing, Exploratory Data Analysis, Classification And Regression Tree (CART), Logistic Regression, Statistical Machine Learning, Model Evaluation, Model Training, Supervised Learning, Decision Tree Learning, Probability & Statistics, Data Processing, Machine Learning Software, Statistical Software, Machine Learning Methods, Business Process Modeling, Machine Learning, Correlation Analysis, Applied Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
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    105 reviews

    Advanced · Professional Certificate · 3 - 6 Months

  • Status: Free
    Free
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    Coursera

    How to Schedule Posts to Multiple Platforms using Hootsuite

    Skills you'll gain: Hootsuite, Content Scheduling, Social Media Management, Digital Marketing Tools, Social Media Content, Social Media, Scheduling, Social Media Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    20 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    Duke University

    AI for Productivity

    Skills you'll gain: Responsible AI, AI powered creativity, Data Ethics, Adobe Firefly, Productivity Software, AI Workflows, Generative AI, Productivity, AI Integrations, Writing, AI literacy, Writing and Editing, Gemini, Microsoft Copilot, Unstructured Data, Prompt Engineering, Administrative Support, Data Analysis, Operational Efficiency, Media Production

    4.6
    Rating, 4.6 out of 5 stars
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    35 reviews

    Beginner · Course · 1 - 4 Weeks

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    Alfaisal University | KLD

    أساسيات الذكاء الاصطناعي والبيانات الضخمة | AI

    Skills you'll gain: Computer Vision, Natural Language Processing, Robotics, Applied Machine Learning, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Artificial Intelligence, AI literacy, Supervised Learning, Decision Support Systems, Reinforcement Learning

    4.9
    Rating, 4.9 out of 5 stars
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    251 reviews

    Beginner · Course · 1 - 3 Months

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    University of Colorado Boulder

    Fundamentals of Software Architecture for Big Data

    Skills you'll gain: Service Level, Software Engineering, Software Systems, Software Architecture, Distributed Computing, Data Architecture, Microservices, Software Development, Transaction Processing, Program Development, Test Driven Development (TDD), Blockchain, Big Data, Data Structures, System Monitoring, Database Theory, Databases

    Build toward a degree

    3.5
    Rating, 3.5 out of 5 stars
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    92 reviews

    Advanced · Course · 1 - 4 Weeks

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    MathWorks

    Data Processing and Feature Engineering with MATLAB

    Skills you'll gain: Feature Engineering, Dimensionality Reduction, Data Integration, Data Preprocessing, Exploratory Data Analysis, Data Visualization, Plot (Graphics), Data Compilation, Matlab, Scientific Visualization, Data Processing, Data Cleansing, Data Wrangling, Data Manipulation, Histogram, Data Transformation, Data Science, Text Mining, Predictive Modeling, Unstructured Data

    4.7
    Rating, 4.7 out of 5 stars
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    351 reviews

    Intermediate · Course · 1 - 3 Months

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    Coursera

    Brand Awareness Using Digital Brand Activation

    Skills you'll gain: Brand Awareness, Social Media Analytics, Social Media Marketing, Digital Brand Strategy, Content Development and Management, Target Audience, Social Media, Social Media Campaigns, Brand Management, Brand Strategy, Digital Media Strategy, Branding, Social Media Content, Digital Marketing Campaigns, Content Marketing, Driving engagement, Content Strategy, Social Media Strategy, Target Market, Marketing Communications

    4.6
    Rating, 4.6 out of 5 stars
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    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Model Evaluation, Statistical Modeling, Statistics, Data Visualization, Data Analysis, Sampling (Statistics), Data Wrangling, Data Manipulation, Predictive Modeling, Correlation Analysis, Histogram, Biostatistics, Statistical Reporting, Statistical Analysis, Statistical Hypothesis Testing, Scripting, Statistical Software, Package and Software Management, Scripting Languages

    4.9
    Rating, 4.9 out of 5 stars
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    14 reviews

    Beginner · Specialization · 1 - 3 Months

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    Copenhagen Business School

    Business Models For Sustainability

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Strategic Planning, Stakeholder Management, Business Modeling, Innovation, Sustainable Systems, Organizational Strategy, Stakeholder Analysis, Marketing Communications, Business Strategies, Business Transformation, Case Studies, Communication Planning, Environmental Issue, Systems Thinking, Strategic Partnership, Value Propositions

    4.7
    Rating, 4.7 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 3 Months

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    University of Michigan

    More Applied Data Science with Python

    Skills you'll gain: Unsupervised Learning, Data Mining, Social Network Analysis, ChatGPT, Embeddings, LLM Application, Applied Machine Learning, Data Quality, Unstructured Data, Anomaly Detection, Machine Learning Methods, Data Science, Supervised Learning, Machine Learning, Data Preprocessing, Data Analysis, Social Media Analytics, Data Manipulation, Python Programming, Exploratory Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
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    19 reviews

    Advanced · Specialization · 3 - 6 Months

  • Status: Free Trial
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    West Virginia University

    Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues

    Skills you'll gain: Sales Territory Management, Sales Management, Regional Sales, Sales, Marketing Budgets, Business Ethics, Legal Risk, Forecasting, Operating Budget, Budgeting, Market Share, Ethical Standards And Conduct, Performance Analysis, Commercial Laws, Pareto Chart, Cost Accounting, Market Analysis, Law, Regulation, and Compliance

    4.4
    Rating, 4.4 out of 5 stars
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    59 reviews

    Beginner · Course · 1 - 4 Weeks

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    Universidad Austral

    Fundamentos de la visualización de datos con Tableau

    Skills you'll gain: Interactive Data Visualization, Data Visualization, Data Visualization Software, Dashboard Creation, Tableau Software, Dashboard, Tree Maps, Data Presentation, Data Literacy, Data Analysis, Software Installation

    4.8
    Rating, 4.8 out of 5 stars
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    68 reviews

    Beginner · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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