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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • G

    GRAMMY GO

    Foundations of Music Promotion & Branding

    Skills you'll gain: Branding, Brand Strategy, Brand Awareness, Creative Design, Visual Storytelling, Target Audience, Brand Management, User Feedback, Customer Insights, Storytelling, Growth Strategies, Marketing, Driving engagement, Market Research, User Research, Goal Setting, Promotional Strategies, Social Media, Customer Analysis, Digital Marketing

    ★ 4.6 (17) · Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a value proposition canvas in Miro

    Skills you'll gain: Competitive Analysis, Customer Analysis, Customer Insights, Value Propositions, Company, Product, and Service Knowledge, Business Modeling, Business Analysis Tools, Presentations, Product Knowledge, Benchmarking, Marketing, Collaborative Software

    ★ 4.6 (27) · Beginner · Guided Project · Less Than 2 Hours

  • S

    Starweaver

    Strategic Sales Leadership

    Skills you'll gain: Data Storytelling, Business Writing, Data Visualization, Concision, Data Presentation, Sales Presentation, Sales Strategy, Sales Presentations, Writing, Persuasive Communication, Responsible AI, Business Communication, Google Gemini, Anthropic Claude, Business Leadership, Generative AI, Communication, Sales Enablement, Proposal Writing, Communication Strategies

    ★ 4.3 (28) · Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Scalable Machine Learning on Big Data using Apache Spark

    Skills you'll gain: Apache Spark, PySpark, Applied Machine Learning, Big Data, Machine Learning Methods, Data Storage Technologies, Statistical Machine Learning, Data Preprocessing, Data Storage, Data Pipelines, Machine Learning Algorithms, Machine Learning, Data Processing, Data Science, Model Evaluation, Descriptive Statistics

    ★ 3.8 (1.3K) · Intermediate · Course · 1 - 4 Weeks

  • A

    Automatic Data Processing, Inc. (ADP)

    Essential Skills for Comp & Benefits Professionals

    Skills you'll gain: Data Collection, Data Visualization, Data Presentation, Data-Driven Decision-Making, Microsoft Excel, Spreadsheet Software, Data Visualization Software, Project Management, Data Analysis, Compensation and Benefits, Business Analytics, Analytics, Google Sheets, Project Design, Timelines, Data Cleansing, Data Integrity, Data Preprocessing, Agile Methodology, Employee Surveys

    ★ 4.4 (20) · Beginner · Course · 1 - 3 Months

  • A

    Airbus Beyond

    Understanding Global Supply Chains

    Skills you'll gain: Supply Chain, Supply Chain Planning, Supply Chain Management, Logistics Management, Risk Management, Strategic Planning, Leadership, Stakeholder Engagement, Transportation Operations, Operations, Regulatory Requirements, Inventory Control

    ★ 4.8 (13) · Beginner · Course · 1 - 3 Months

  • F

    Fundação Instituto de Administração

    Inteligência Artificial Aplicada ao CRM

    Skills you'll gain: Customer Relationship Management, Customer Data Management, Big Data, Data Mining, Data-Driven Decision-Making, Sales Pipelines, Predictive Analytics, Machine Learning Methods, Data Strategy, Customer Relationship Management (CRM) Software, Customer Analysis, Sales Management, Data Engineering, Customer Engagement, Predictive Modeling, Data Literacy, Customer Relationship Building, Customer Insights, Analytics, Advanced Analytics

    ★ 4.4 (105) · Beginner · Specialization · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Business intelligence and data warehousing

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, Business Intelligence, Data Mining, Big Data, Predictive Analytics, Analytics, Data Modeling, MySQL, Apache Hadoop, Data Integration, Star Schema, Unstructured Data, Database Design, Data Processing, SQL, Classification Algorithms

    ★ 3.9 (104) · Intermediate · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    International Business Entry Strategies

    Skills you'll gain: Export Control, International Finance, Competitive Analysis, Intercultural Competence, Mergers & Acquisitions, Risk Management, Risk Mitigation, Business Development, International Relations, Market Analysis, Franchising, Risk Analysis, New Business Development, Target Market, Cultural Diversity, Cultural Sensitivity, Business Strategy, Business Strategies, Decision Making, Intellectual Property

    ★ 4.8 (92) · Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Advanced Data Analysis with Generative AI

    Skills you'll gain: Feature Engineering, Generative AI, Anomaly Detection, Text Mining, Advanced Analytics, Predictive Modeling, Unstructured Data, AI Workflows, Data Analysis, Natural Language Processing, Predictive Analytics, Statistical Analysis, Data-Driven Decision-Making, Time Series Analysis and Forecasting, Forecasting, Model Evaluation, Data Quality

    ★ 4.7 (58) · Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    AI-Enhanced Copywriting: SurferSEO, Upword and Anyword

    Skills you'll gain: Copywriting, Content Optimization, Search Engine Optimization, AI powered creativity, Target Audience, Content Creation, AI Enablement, Writing and Editing, Productivity Software, Brand Awareness, Marketing Automation, Generative AI, Driving engagement

    ★ 4 (58) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI: Elevate your Data Engineering Career

    Skills you'll gain: Generative AI, Generative Model Architectures, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Responsible AI, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Data Analysis, Data Quality, Convolutional Neural Networks

    ★ 4.5 (62) · Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Foundations of Music Promotion & Branding: GRAMMY GO
  • Create a value proposition canvas in Miro: Coursera
  • Strategic Sales Leadership: Starweaver
  • Scalable Machine Learning on Big Data using Apache Spark: IBM
  • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
  • Understanding Global Supply Chains: Airbus Beyond
  • Inteligência Artificial Aplicada ao CRM: Fundação Instituto de Administração
  • Business intelligence and data warehousing: Universidad Nacional Autónoma de México
  • International Business Entry Strategies : University of Colorado Boulder
  • Advanced Data Analysis with Generative AI: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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