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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • F

    Fundação Instituto de Administração

    Introdução à Ciência e Engenharia de Dados

    Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Strategy, Data Engineering, Analytics, Data Science, Data Processing, Predictive Analytics, Strategic Decision-Making, Machine Learning Methods, Decision Making, Data Collection

    4.4
    Rating, 4.4 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Plan a Content Calendar using Trello

    Skills you'll gain: Content Scheduling, Calendar Management, Content Development and Management, Project Management Software, Content Creation, Workflow Management, Organizational Skills, Collaborative Software, Project Management, User Accounts, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    The Social Media Landscape

    Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Management, Social Media Content, Marketing Communications, Target Audience, Strategic Communication, Media Strategy, Brand Marketing, Media and Communications, Brand Strategy, Brand Management, Advertising, Stakeholder Communications, Shared Media, Social Media Analytics, Persuasive Communication, Content Creation, Digital Marketing

    Intermediate · Course · 1 - 4 Weeks

  • C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Plot (Graphics), Box Plots, Descriptive Statistics, Scatter Plots, Histogram, Scientific Visualization, Jupyter, Matplotlib, Statistical Visualization, Data Manipulation, R (Software), Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Statistical Methods, Data Analysis, R Programming, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • M

    MathWorks

    MATLAB Skills for the AI Era

    Skills you'll gain: Plot (Graphics), Scripting, User Interface (UI) Design, Matlab, No-Code Development, Data Manipulation, Data Visualization Software, Generative AI, Interactive Data Visualization, UI Components, Code Reusability, Mathematical Modeling, Data Visualization, Interactive Design, LLM Application, Scientific Visualization, Data Storytelling, Data Analysis, Engineering Calculations, Programming Principles

    4.8
    Rating, 4.8 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    GenAI for Dynamic Advertising and Media Buying

    Skills you'll gain: Performance marketing, Google Ads, Personalized Campaigns, Advertising Campaigns, Media Buying, Meta Ads Manager, Content Performance Analysis, Online Advertising, Advertising, Generative AI, Data Ethics, Campaign Management, Paid media, Marketing Automation, AI Personalization, Media Planning, Digital Media Strategy, Responsible AI, Automation, Analytics

    Intermediate · Course · 1 - 4 Weeks

  • S

    SAS

    Advanced SAS Programming Techniques

    Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Data Manipulation, Code Reusability, Data Structures, Data Transformation, Data Analysis, Data Storage

    4.8
    Rating, 4.8 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 3 Months

  • G

    Google

    Google UX Design (DE)

    Skills you'll gain: User Experience Design, Responsive Web Design, Storyboarding, Adobe XD, Information Architecture, User Experience, UI/UX Research, Web Design, Usability Testing, Design Reviews, Cross Platform Development, User Interface and User Experience (UI/UX) Design, Figma (Design Software), Graphic and Visual Design, Persona (User Experience), User Centered Design, Prototyping, Wireframing, User Research, Design Research

    4.4
    Rating, 4.4 out of 5 stars
    ·
    58 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Financial Analysis in Practice

    Skills you'll gain: Financial Modeling, Variance Analysis, Financial Statements, Revenue Forecasting, Budget Management, Financial Statement Analysis, Business Intelligence Software, Financial Forecasting, Power BI, Financial Analysis, Cash Flows, Cost Management, Spreadsheet Software, Balance Sheet, Financial Reporting, Microsoft Excel, Dashboard, Data Visualization, Key Performance Indicators (KPIs), Business Intelligence

    3.7
    Rating, 3.7 out of 5 stars
    ·
    7 reviews

    Intermediate · Specialization · 1 - 3 Months

  • U

    University of Colorado Boulder

    Generalized Linear Models and Nonparametric Regression

    Skills you'll gain: Statistical Modeling, R Programming, Statistical Analysis, Statistical Programming, Data Analysis, R (Software), Data Science, Data Ethics, Statistical Software, Statistical Methods, Regression Analysis, Predictive Modeling, Machine Learning, Logistic Regression, Probability & Statistics, Statistical Inference, Model Evaluation, Probability Distribution, Linear Algebra, Calculus

    Build toward a degree

    4.2
    Rating, 4.2 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad Nacional Autónoma de México

    Designing data-intensive applications

    Skills you'll gain: Data Mining, Database Design, Scalability, Database Systems, Relational Databases, Unstructured Data, Transaction Processing, Database Architecture and Administration, Systems Design, Database Software, Big Data, Database Development, Data Architecture, NoSQL, Data Processing, Maintainability, Apache Hadoop

    4.3
    Rating, 4.3 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Design a Professional Business card with QR code using Canva

    Skills you'll gain: Barcoding, LinkedIn, No-Code Development, Facebook, Cloud Applications, Social Media, Shared Media, Content Creation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    119 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular marketing analytics courses

  • Introdução à Ciência e Engenharia de Dados: Fundação Instituto de Administração
  • How to Plan a Content Calendar using Trello: Coursera
  • The Social Media Landscape: University of Colorado Boulder
  • Data Science and Analysis Tools - from Jupyter to R Markdown: Codio
  • MATLAB Skills for the AI Era: MathWorks
  • GenAI for Dynamic Advertising and Media Buying: Coursera
  • Advanced SAS Programming Techniques: SAS
  • Google UX Design (DE): Google
  • Financial Analysis in Practice: Coursera
  • Generalized Linear Models and Nonparametric Regression: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Professional Certificates

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