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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Coursera

    Mastering HCM: Oracle Fusion & Dayforce Essentials

    Skills you'll gain: Dayforce (HCM Software), HR Tech, Human Resources Software, Human Resource Strategy, Human Resources Information System (HRIS), Role-Based Access Control (RBAC), Human Resources, Regulatory Compliance, Compliance Management, Compliance Reporting, Human Resources Management and Planning, Payroll, Data Architecture, Human Capital, Workforce Planning, Systems Analysis, Oracle Cloud Applications, Benefits Administration, Business Strategy, Analytics

    Intermediate · Course · 1 - 4 Weeks

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    Coursera

    GenAI in Insurance: Automating Claims & Risk Mitigation

    Skills you'll gain: Generative AI, Insurance, Decision Support Systems, Expense Management, Responsible AI, Data Ethics, Insurance Policies, Underwriting, AI Personalization, Operational Efficiency, Claims Processing, AI Integrations, Financial Services, Automation, Risk Management, AI Workflows, Analytics, Risk Mitigation, Prompt Engineering, Systems Integration

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alibaba Cloud Academy

    Alibaba Cloud Computing

    Skills you'll gain: Relational Databases, Plot (Graphics), Load Balancing, Data Visualization Software, Cloud Security, Network Security, Cloud Management, Cloud Computing, Database Systems, Cloud Hosting, Database Management Systems, Big Data, Database Management, General Networking, Apache Hadoop, Cloud Infrastructure, Operating System Administration, Network Architecture, Apache Spark, Machine Learning

    4.6
    Rating, 4.6 out of 5 stars
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    145 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    Status: Free Trial
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    Coursera

    Strategic Sourcing & Supplier Selection

    Skills you'll gain: Strategic Sourcing, Supplier Management, Supplier Risk Management, Vendor Management, Contract Negotiation, Supplier Performance Management, Supplier Relationship Management, Procurement, Cost Benefit Analysis, Financial Modeling, Negotiation, Market Research, Market Intelligence, Risk Management, Financial Analysis, Data-Driven Decision-Making, Process Improvement, Spreadsheet Software, Business Communication, Data Analysis

    3.7
    Rating, 3.7 out of 5 stars
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    7 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    University of Colorado System

    Data Analysis and Representation, Selection and Iteration

    Skills you'll gain: Computational Thinking, Data Analysis, C and C++, C (Programming Language), Statistical Analysis, Data Presentation, Programming Principles, Computer Programming, Descriptive Statistics, Histogram, Graphing

    4.7
    Rating, 4.7 out of 5 stars
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    93 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Washington

    Power BI Basics: Requirements to Visualizations

    Skills you'll gain: Power BI, Interactive Data Visualization, Data Modeling, Data Transformation, Business Requirements, Model Optimization, Data Presentation, Star Schema, Data Visualization Software, Snowflake Schema, Relational Databases, Data Access, Data Integration, Requirements Elicitation, Data Import/Export, Data Cleansing, Requirements Analysis, Data Analysis, Stakeholder Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    The University of Notre Dame

    Ethics of Technology

    Skills you'll gain: Data Ethics, Analytics, Analytical Skills, Responsible AI, Ethical Standards And Conduct, Machine Learning, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Artificial Intelligence, Predictive Analytics, Social Justice, Case Studies

    4.6
    Rating, 4.6 out of 5 stars
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    49 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Arranging and Visualizing Data in R

    Skills you'll gain: Exploratory Data Analysis, Rmarkdown, R (Software), Plot (Graphics), Tidyverse (R Package), Statistical Visualization, Data Visualization, Data Visualization Software, R Programming, Data Analysis, Ggplot2, Data Wrangling, Scatter Plots, Data Manipulation, Histogram, Statistical Reporting, Scripting, Package and Software Management, Scripting Languages, Data Transformation

    5
    Rating, 5 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Packt

    Mastering Advanced Pivot Tables in Excel

    Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard Creation, Dashboard, Spreadsheet Software, Business Reporting, Interactive Data Visualization, Data Visualization, Excel Formulas, Data Import/Export, Data Cleansing, Data Analysis Software, Timelines

    4.8
    Rating, 4.8 out of 5 stars
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    17 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free
    Free
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    Coursera

    Choosing an Objective for a Facebook Ad Campaign

    Skills you'll gain: Meta Ads Manager, Facebook, Advertising Campaigns, Social Media Campaigns, Lead Generation, Campaign Planning, Online Advertising, Social Media Marketing, Digital Advertising, Campaign Management, Advertising, Driving engagement

    4.6
    Rating, 4.6 out of 5 stars
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    10 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    The Data Driven Manager

    Skills you'll gain: Sampling (Statistics), Statistical Hypothesis Testing, Data-Driven Decision-Making, Descriptive Statistics, Correlation Analysis, Data Literacy, Data Analysis, Plot (Graphics), Probability Distribution, Statistics, Statistical Visualization, Statistical Analysis, Estimation, Data Collection, Data Visualization, Risk Analysis, Statistical Software, Statistical Programming, Statistical Methods, Problem Solving

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    45 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Enhancing Customer Insights with Generative AI

    Skills you'll gain: Big Data, Generative AI, Case Studies, Customer Insights, Customer Analysis, Market Research, Generative Model Architectures, Data Preprocessing, Market Analysis, Data Analysis, Data Visualization Software, Consumer Behaviour, AI Integrations, Business Strategy, Business Planning

    Intermediate · Course · 1 - 4 Weeks

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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