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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Accounting Data Analytics with Python

    Skills you'll gain: Matplotlib, Pandas (Python Package), Seaborn, SQL, Data Visualization, Data Preprocessing, Jupyter, Data Manipulation, NumPy, Regression Analysis, Accounting, Database Management, Analytics, Descriptive Statistics, Relational Databases, Statistical Analysis, Python Programming, Data Analysis Software, Data Structures

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    111 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Generative AI in Marketing

    Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, Legal Risk, Intellectual Property

    4.6
    Rating, 4.6 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Developing a Winning Marketing Strategy

    Skills you'll gain: Marketing Planning, Marketing, Marketing Management, Branding, Marketing Strategy and Techniques, Consumer Behaviour, Product Marketing, Go To Market Strategy, Marketing Analytics, Value Propositions, Market Analysis, Target Market, Customer Insights

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Teradata: Building Analytics Systems

    Skills you'll gain: Exploratory Data Analysis, Teradata SQL, JSON, Data Integration, Advanced Analytics, Data Cleansing, Text Mining, Data Quality, Data Analysis, Statistical Analysis, Application Programming Interface (API), Database Management, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Data Visualization & Analytics in Tableau

    Skills you'll gain: Dashboard, Data Visualization Software, Tableau Software, Data Visualization, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Analysis, Geospatial Mapping, Histogram, Advanced Analytics, Spatial Analysis, Scatter Plots, Data Science, Data Manipulation, Data Import/Export, Business Analytics, Marketing Analytics, Analytics, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Survey Data Collection and Analytics

    Skills you'll gain: Sampling (Statistics), Sample Size Determination, Survey Creation, Data Collection, Statistical Analysis, Data Analysis Software, Interviewing Skills, Surveys, Research Design, STATA (Software), Data Integration, Data Validation, Data Ethics, Data Analysis, Stata, Data Quality, Statistical Modeling, Qualitative Research, Data Cleansing, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Meta Social Media Marketing Capstone

    Skills you'll gain: Social Media Marketing, Presentations, Social Media Campaigns, Campaign Management, Facebook, Digital Marketing, Instagram, Program Evaluation, Project Closure, Analysis, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    699 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Analytics: Optimize Performance

    Skills you'll gain: Content Performance Analysis, TikTok, Driving engagement, Marketing Analytics, Content Strategy, Performance Metric, Key Performance Indicators (KPIs), Analytics, Data-Driven Decision-Making, Brand Awareness

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Marketing e Data Science

    Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Consumer Behaviour, Data Visualization, Sales Strategy, Performance marketing, Marketing Strategy and Techniques, Marketing Management, Data-Driven Decision-Making, Marketing, Digital Media Strategy, Data Visualization Software, Customer Analysis, Customer Engagement, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market

    4.4
    Rating, 4.4 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Key Technologies in Data Analytics

    Skills you'll gain: Data Warehousing, Cloud Deployment, Data Analysis, Cloud Computing, Data Architecture, Big Data, Cloud Services, Analytics, Analysis, Data Storage, Cloud Infrastructure, Scalability, Data Processing, Extract, Transform, Load, Public Cloud, Software As A Service, Database Architecture and Administration, Statistical Analysis, Data Strategy, Data Integration

    3.7
    Rating, 3.7 out of 5 stars
    ·
    158 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Wearable Technologies and Sports Analytics

    Skills you'll gain: Sports Medicine, Injury Prevention, Athletic Training, Physiology, Analytics, Physical Stamina, Data Analysis, Advanced Analytics, Medical Equipment and Technology, Vital Signs, Health Technology, Python Programming, Machine Learning, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    44 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Accounting Data Analytics with Python: University of Illinois Urbana-Champaign
  • Generative AI in Marketing: Emory University
  • Developing a Winning Marketing Strategy: University of Illinois Urbana-Champaign
  • Teradata: Building Analytics Systems: LearnQuest
  • Data Visualization & Analytics in Tableau: University of Colorado Boulder
  • Survey Data Collection and Analytics: University of Michigan
  • Meta Social Media Marketing Capstone: Meta
  • How to Create an Instagram Business Account: Coursera
  • TikTok Analytics: Optimize Performance: Coursera
  • Marketing e Data Science: Fundação Instituto de Administração

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Social Media Marketing (9)
Brand Management (7)

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