Web analytics courses can help you learn data collection techniques, traffic analysis, user behavior tracking, and conversion rate optimization. You can build skills in interpreting data trends, setting up tracking codes, and creating actionable reports. Many courses introduce tools like Google Analytics, Adobe Analytics, and Tableau, demonstrating how to apply these skills to measure website performance and enhance marketing strategies.

The Hong Kong University of Science and Technology
Skills you'll gain: Search Engine Optimization, Web Analytics, Semantic Web, Performance Metric, Digital Marketing, Algorithms, Personalized Service, Text Mining, User Feedback, Natural Language Processing, User Research, Data Structures
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Web Design and Development, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Front-End Web Development, Cascading Style Sheets (CSS), Web Development Tools, React.js, User Interface (UI), Javascript, Web Servers, Semantic Web, Command-Line Interface
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Business Analytics, Data Quality, Root Cause Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Cascading Style Sheets (CSS), HTML and CSS, Responsive Web Design, Web Design, User Interface (UI), Animations, Browser Compatibility, Maintainability, Typography
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Data Visualization Software, Excel Macros, Analytics, Accounting and Finance Software, Analytical Skills, Pivot Tables And Charts, Accounting Systems, Business Analytics, Microsoft Excel, Data Collection, Data-Driven Decision-Making, Excel Formulas, Data Analysis, Scatter Plots, Predictive Analytics, Data Architecture
Build toward a degree
Beginner · Course · 1 - 3 Months

University of Toronto
Skills you'll gain: Human Centered Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Product Design, Data Ethics, Data Collection, Quantitative Research, Prototyping, Influencing, Qualitative Research, Storytelling, Leadership, Data Analysis, Analytics, Diversity Awareness, Diversity and Inclusion, Innovation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Predictive Analytics, Customer Analysis, Business Analytics, Marketing, Data Visualization Software, Analytics, Market Research, Data Analysis, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Hypertext Markup Language (HTML), Web Design and Development, Browser Compatibility, Web Development, Cascading Style Sheets (CSS), Web Content, Microsoft Visual Studio, Integrated Development Environments
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Extensible Markup Language (XML), Extensible Languages and XML, Java, Cascading Style Sheets (CSS), Hypertext Markup Language (HTML), Data Mapping, Data Validation
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Security Requirements Analysis, Network Architecture, Network Security, Internet Of Things, Cybersecurity, Web Services, Encryption, Embedded Systems, Network Protocols, Public Key Cryptography Standards (PKCS), Simple Object Access Protocol (SOAP), TCP/IP, Restful API, Information Privacy
Intermediate · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Business Analytics, Analytics, Data Analysis, Business Intelligence, Analytical Skills, Big Data, Asset Management, Business Analysis, Advanced Analytics, Feasibility Studies, Business Modeling, Data-Driven Decision-Making, Trend Analysis, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data Literacy, Digital Assets
Build toward a degree
Beginner · Specialization · 1 - 3 Months