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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • J

    Johns Hopkins University

    Advanced Business Analytics: Excel Optimization & Simulation

    Skills you'll gain: Operations Research, Resource Allocation, Simulation and Simulation Software, Microsoft Excel, Business Analytics, Data-Driven Decision-Making, Operational Analysis, Transportation Operations, Analytics, Risk Modeling, Business Operations, Risk Analysis, Spreadsheet Software, Process Optimization, Statistical Methods, Business Modeling, Decision Making, Model Optimization, Logistics, Production Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    53 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Marketing Material Design in Canva

    Skills you'll gain: Marketing Materials, Marketing Collateral, Cross-Channel Marketing, Marketing Design, Canva (Software), Brochures, Promotional Materials, Campaign Management, Graphic Design, Integrated Marketing Communications, Email Marketing, Layout Design, Graphic and Visual Design, Digital Design, Web Content, Brand Marketing, Style Guides, Collaborative Software, Content Optimization, Branding

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    AI Marketing and Campaign Optimization

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Data-Driven Marketing, Content Scheduling, Marketing Automation, Performance marketing, Web Analytics, Email Automation, Customer Analysis, Campaign Management, Customer Retention, Content Optimization, Promotions and Campaigns, Revenue Forecasting, Search Engine Optimization, Content Development and Management, Financial Forecasting, Strategic Partnership, Budget Management, Copywriting

    Intermediate · Course · 1 - 3 Months

  • J

    John Wiley & Sons

    Using Predictive Analytics to Improve Healthcare Outcomes

    Skills you'll gain: Predictive Analytics, Patient Safety, Health Informatics, Patient Flow, Patient-centered Care, Hospital Experience, Predictive Modeling, Healthcare Project Management, Clinical Leadership, Care Management, Pain Management, Nursing and Patient Care, Health Care, Data-Driven Decision-Making, Data Storytelling, Nursing Management, Healthcare Industry Knowledge, Health Technology, Data Science, Machine Learning

    Intermediate · Specialization · 3 - 6 Months

  • I

    IE Business School

    Proyecto capstone estrategia de marketing

    Skills you'll gain: Market Research, Market Analysis, Marketing Planning, Case Studies, Strategic Marketing, Marketing Strategies, Market Opportunities, Consumer Behaviour, Product Marketing, Marketing, Marketing Management, Product Planning, Marketing Strategy and Techniques, Campaign Planning, Hospitality Management, Target Market, Product Strategy, Marketing Effectiveness, Marketing Communications, Value Propositions

    5
    Rating, 5 out of 5 stars
    ·
    26 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Log Analytics on Google Cloud

    Skills you'll gain: Kubernetes, Google Cloud Platform, Application Performance Management, Event Monitoring, Cloud Applications, Query Languages, Analytics, Performance Tuning

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Social Media Analytics and Sentiment Insights

    Skills you'll gain: Content Scheduling, Social Media Marketing, Content Performance Analysis, Social Media Analytics, Social Media Management, Social Media Campaigns, Social Media, Social Media Content, Digital Media Strategy, Social Media Strategy, Customer Engagement, Digital Marketing, Content Optimization, Performance Analysis, Customer Communications Management, Customer Relationship Management (CRM) Software, Web Analytics, Marketing Communications, Analytics, Market Data

    Beginner · Course · 1 - 3 Months

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Business Intelligence, Data Warehousing, Big Data, Databases, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, Cloud API, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation, Data Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Y

    Yonsei University

    Hands-on Text Mining and Analytics

    Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Data Preprocessing, Data Processing, Natural Language Processing, Classification Algorithms, Analytics, Java, Unsupervised Learning, Feature Engineering, Machine Learning Methods, Supervised Learning

    3.9
    Rating, 3.9 out of 5 stars
    ·
    40 reviews

    Intermediate · Course · 1 - 3 Months

  • U

    University of Illinois Urbana-Champaign

    Introduction to Business Analytics and Information Economics

    Skills you'll gain: Data Visualization, Business Analytics, Data Presentation, Analytics, Interactive Data Visualization, Data Literacy, Data Analysis, Analytical Skills, Big Data, Asset Management, Business Analysis, Feasibility Studies, Business Modeling, Intellectual Property, Data Quality, Information Management, Network Model, Data Strategy, Data-Driven Decision-Making, Business Intelligence

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    415 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    N

    Northeastern University

    Master of Science in Data Analytics Engineering

    Skills you'll gain: Data Storytelling, Generative AI, Text Mining, Data Warehousing, Unsupervised Learning, Database Design, Data Governance, Data Mining, Interactive Data Visualization, Data Presentation, Generative Model Architectures, Web Scraping, Classification Algorithms, PyTorch (Machine Learning Library), Operations Research, Natural Language Processing, NoSQL, Exploratory Data Analysis, Recurrent Neural Networks (RNNs), Time Series Analysis and Forecasting

    Earn a degree

    Degree · 1 - 4 Years

  • E

    EDUCBA

    Advanced Excel Analytics, Automation & Data Analysis

    Skills you'll gain: Excel Macros, Data Validation, Scatter Plots, Plot (Graphics), Pivot Tables And Charts, Microsoft Excel, Data Visualization, Regression Analysis, Excel Formulas, Statistical Visualization, Histogram, Data Analysis, Data Integrity, Statistical Modeling, Descriptive Statistics, Spreadsheet Software, Analytics, Financial Data, Financial Analysis, Automation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    31 reviews

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Business Analytics: Excel Optimization & Simulation: Johns Hopkins University
  • Marketing Material Design in Canva: Coursera
  • AI Marketing and Campaign Optimization : Coursera
  • Using Predictive Analytics to Improve Healthcare Outcomes: John Wiley & Sons
  • Proyecto capstone estrategia de marketing: IE Business School
  • Log Analytics on Google Cloud: Google Cloud
  • Social Media Analytics and Sentiment Insights: Coursera
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Hands-on Text Mining and Analytics: Yonsei University
  • Introduction to Business Analytics and Information Economics: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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