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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    University of Illinois Urbana-Champaign

    Introduction to Accounting Data Analytics and Visualization

    Skills you'll gain: Data Visualization, Data Literacy, Tableau Software, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Compilation, Excel Macros, Analytics, Accounting Software, Accounting and Finance Software, Specialized Accounting, Analytical Skills, Accounting Systems, Business Analytics, Microsoft Excel, Spreadsheet Software, Data Analysis, Predictive Analytics, Data Architecture

    ★ 4.8 (456) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Google Ads for Beginners

    Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Advertising, Online Advertising, Digital Advertising, Paid media, Marketing, Digital Marketing, Return On Investment

    ★ 4.4 (6K) · Beginner · Guided Project · Less Than 2 Hours

  • G

    Google

    Marketing digital e e-commerce do Google

    Skills you'll gain: Data Storytelling, Email Marketing, Google Ads, Digital Advertising, Paid media, Social Media Analytics, Social Media Marketing, Search Engine Optimization, Google Analytics, Customer Relationship Management, Digital Marketing, Marketing Budgets, Order Fulfillment, Search Engine Marketing, Web Analytics, Customer Retention, Online Advertising, Digital Marketing Tools, Marketing, E-Commerce

    ★ 4.9 (334) · Beginner · Professional Certificate · 3 - 6 Months

  • I

    IBM

    Generative AI: Enhance your Data Analytics Career

    Skills you'll gain: Generative AI, Generative Model Architectures, OpenAI, Data Storytelling, Analytics, Prompt Engineering Tools, Dashboard Creation, AI literacy, Data Analysis, Interactive Data Visualization, Data Ethics, Responsible AI, Prompt Engineering, Data Synthesis, Python Programming, Data Processing, SQL, Query Languages

    ★ 4.6 (183) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Digitales Business Marketing mit Easil

    Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Social Media Strategy, Graphic Design, Content Creation, Marketing, Branding

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Introduction to Data Analytics in Google Cloud

    Skills you'll gain: Cloud Infrastructure, Data Management, Data Governance, Cloud Computing, Google Cloud Platform, Cloud Services, Cloud Computing Architecture, Cloud Platforms, Cloud Technologies, Big Data, Analytics, Public Cloud, Cloud Storage, Data Analysis, Data Warehousing, Data Storage, Data Processing, Digital Transformation, Data Collection, Data Structures

    ★ 4.6 (168) · Beginner · Course · 1 - 4 Weeks

  • T

    Tecnológico de Monterrey

    Planificación y estrategia de marketing digital

    Skills you'll gain: Search Engine Marketing, Customer Engagement, Brand Management, Digital Media Strategy, Digital Brand Strategy, Digital Analysis, Search Engine Optimization, Target Market, Target Audience, Digital Marketing, Web Analytics and SEO, Digital Marketing Tools, Digital Advertising, Social Media Analytics, Social Media Strategy, Digital Transformation, Online Advertising, Customer Retention, Customer Relationship Building, Content Strategy

    ★ 4.8 (266) · Intermediate · Specialization · 1 - 3 Months

  • E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    ★ 4.5 (58) · Beginner · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools

    Skills you'll gain: Prompt Engineering, Generative AI, Content Marketing, Marketing, ChatGPT, Content Creation, AI Personalization, Strategic Marketing, Persona Development, Digital Marketing, Web Analytics and SEO, Artificial Intelligence and Machine Learning (AI/ML), Social Media Campaigns, Automation, Creativity, Ethical Standards And Conduct, Graphic and Visual Design, Analytics, Natural Language Processing, Personal Development

    ★ 4.7 (7) · Beginner · Course · 1 - 3 Months

  • L

    LearnKartS

    ChatGPT for Business & Marketing Content

    Skills you'll gain: Prompt Engineering, Content Scheduling, Business Writing, Responsible AI, ChatGPT, Social Media Content, Marketing Automation, Business Marketing, Writing and Editing, Copywriting, Email Automation, Writing, Social Media Campaigns, Marketing Communications, Business Ethics, Brainstorming, Content Creation, Social Media Marketing

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Big Data Management and Analytics

    Skills you'll gain: Security Controls, Scalability, Azure Synapse Analytics, Data Pipelines, Databases, Microsoft Azure, Data Governance, Extract, Transform, Load, Data Lakes, Databricks, NoSQL, Data Processing, Cloud Management, Big Data, Apache Spark, Dashboard Creation, Interactive Data Visualization, Large Language Modeling, Applied Machine Learning, Model Training

    Intermediate · Professional Certificate · 3 - 6 Months

  • E

    EDUCBA

    Digital Marketing Strategies: Analyze & Apply

    Skills you'll gain: Digital Marketing Campaigns, Marketing Strategies, Digital Marketing, Digital Analysis, Competitive Analysis, Digital Media Strategy, Campaign Management, Marketing Effectiveness, Marketing Planning, Campaign Planning, Performance Analysis, Case Studies, Business Strategies, Digital Advertising, Market Analysis, Advertising Campaigns, Consumer Behaviour, Advertising, Promotional Strategies, Market Opportunities

    ★ 4.6 (33) · Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Accounting Data Analytics and Visualization: University of Illinois Urbana-Champaign
  • Google Ads for Beginners: Coursera
  • Marketing digital e e-commerce do Google: Google
  • Generative AI: Enhance your Data Analytics Career : IBM
  • Digitales Business Marketing mit Easil: Coursera
  • Introduction to Data Analytics in Google Cloud: Google Cloud
  • Planificación y estrategia de marketing digital: Tecnológico de Monterrey
  • What Can AI Do for Marketing?: Emory University
  • ChatGPT, Midjourney, Gemini, DeepSeek: Marketing Tools: SkillsBooster Academy
  • ChatGPT for Business & Marketing Content: LearnKartS

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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