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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    商务英语课程:市场与营销英语 Marketing & Sales

    Skills you'll gain: Sales Presentation, Sales Presentations, Oral Expression, Product Marketing, Marketing Materials, Verbal Communication Skills, Presentations, Marketing, Product Promotion, Persuasive Communication, Communication, Advertising, Marketing Communications, Business Writing, Influencing, Graphic Design, Sales, Business Communication, Concision, Data Visualization

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    M

    Microsoft

    Microsoft Power BI Data Analyst

    Skills you'll gain: Power BI, Dashboard Creation, Microsoft Excel, Data Integrity, Data Analysis, Data Visualization, Data Storage, Microsoft Power Platform, Data Quality, Business Intelligence, Advanced Analytics, Generative AI, Data Analysis Software, Business Intelligence Software, Statistical Reporting, Data Integration, Analytics, Timelines, Model Optimization, SQL

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9.3K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    N

    National Taiwan University

    行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

    Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Brand Marketing, Customer Retention, Strategic Marketing, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Strategies, Brand Awareness, Brand Strategy, Customer Engagement, Customer Data Management, Market Dynamics, Target Market, Customer Analysis, Market Analysis, Data-Driven Marketing, Digital Media Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    129 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    N

    National Taiwan University

    商管統計資料分析二 (Analytics for Business and Management (II))

    Skills you'll gain: Regression Analysis, Statistical Modeling, Statistical Methods, Plot (Graphics), Statistical Programming, R Programming, Box Plots, Statistical Visualization, R (Software), Histogram, Statistical Analysis, Case Studies, Business Analytics, Exploratory Data Analysis, Statistical Software, Probability & Statistics, Predictive Modeling, Advanced Analytics, Analytics, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Marketing Analytics, Social Media Analytics, Social Media, Data-Driven Marketing, Market Data, Business Analytics, Market Analysis, Customer Insights, Data Literacy, Financial Data, Banking, Big Data, Marketing Strategies, Data Strategy, Analytics, Data-Driven Decision-Making, Text Mining, FinTech, Financial Services, Brand Awareness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管統計資料分析三 (Analytics for Business and Management (III))

    Skills you'll gain: Logistic Regression, Sampling (Statistics), Model Evaluation, Statistical Methods, Regression Analysis, Statistical Hypothesis Testing, Statistical Modeling, Statistical Programming, Statistical Analysis, R Programming, Business Analytics, Predictive Modeling, Estimation, Probability & Statistics, Statistical Inference

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Università Bocconi

    Management of Fashion and Luxury Companies

    Skills you'll gain: Annual Reports, Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Statement Analysis, Branding, Communication Strategies, Market Opportunities, Business Modeling, Customer experience strategy (CX), New Business Development, E-Commerce, Market Trend, Product Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    6.3K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft AI Product Manager

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Product Roadmaps, Competitive Intelligence, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Usability, Persona Development, Product Development, Market Analysis, UI/UX Strategy, New Product Development, Product Management, Product Lifecycle Management, Quality Assurance and Control, Technology Roadmaps, Product Strategy, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    402 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Google Data Analysis with Python

    Skills you'll gain: Pandas (Python Package), NumPy, Data Manipulation, Code Reusability, Data Preprocessing, Data Wrangling, Package and Software Management, Data Analysis, Data Processing, Data Integration, JSON, Object Oriented Programming (OOP), Data Science, Data Structures, Python Programming, Exploratory Data Analysis, Computer Programming, Programming Principles, Data Storage, Computational Logic

    4.8
    Rating, 4.8 out of 5 stars
    ·
    151 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Introduction to Data Analysis using Microsoft Excel

    Skills you'll gain: Microsoft Excel, Excel Formulas, Pivot Tables And Charts, Data Analysis, Data Manipulation, Microsoft Office, Data Mining

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.8K reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software, Data Wrangling, Microsoft Excel, Data Analysis, Data Quality, Google Sheets, Data Manipulation, Data Integrity, Data Entry, Data Import/Export, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Databases and SQL for Data Science with Python

    Skills you'll gain: SQL, Database Management, Relational Databases, Stored Procedure, Databases, Query Languages, Database Theory, Data Access, Jupyter, Data Manipulation, Data Analysis, Transaction Processing, Python Programming

    4.7
    Rating, 4.7 out of 5 stars
    ·
    23K reviews

    Beginner · Course · 1 - 3 Months

1…818283…499

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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