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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    C

    Copenhagen Business School

    Strategic Management and Innovation

    Skills you'll gain: Business Strategy, Business Planning, Case Studies, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Resource Management, Organizational Strategy, Peer Review, Competitive Analysis, Strategic Leadership, Innovation, Organizational Structure, Strategic Planning, Market Analysis, Culture Transformation, Change Management, Business Management, Organizational Change

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Organizational Strategy, Strategic Leadership, Strategic Thinking, Business Management, Business Modeling, Strategic Decision-Making, Competitive Analysis, Value Propositions, Market Analysis, Innovation, Analysis

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2K reviews

    Intermediate · Course · 1 - 3 Months

  • I

    Illinois Institute of Technology

    Master of Business Administration (MBA)

    Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Business Process, Financial Statement Analysis, Machine Learning Algorithms, Culture Transformation, Product Lifecycle Management, Digital Transformation, Market Dynamics, Paid media, Capital Budgeting, Design Thinking, Leadership and Management, Game Theory, Microsoft Excel, Business Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Use Canva to Design Digital Course Collateral

    Skills you'll gain: Canva (Software), Color Theory, Developing Training Materials, Digital Design, Design Elements And Principles, Graphic Design, Creative Design, Marketing, Social Media

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Research Methodologies, Research, Market Analysis, Business Research, Data Collection, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking

    4.6
    Rating, 4.6 out of 5 stars
    ·
    941 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Visualization with Python

    Skills you'll gain: Data Visualization Software, Plotly, Data Visualization, Dashboard, Interactive Data Visualization, Matplotlib, Seaborn, Data Presentation, Data Analysis, Geospatial Information and Technology, Pandas (Python Package), Scatter Plots, Histogram, Heat Maps, Box Plots, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Building a Real-World Data Science Solution

    Skills you'll gain: AWS SageMaker, Exploratory Data Analysis, Feature Engineering, Dashboard, Interactive Data Visualization, Data Presentation, Data Visualization, Data Pipelines, Project Documentation, Solution Delivery, Data Storytelling, Amazon Web Services, Data Analysis, Data Integration, Technical Documentation, Business Intelligence, Cloud Infrastructure, Technical Communication, Automation, Project Management

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Social Media Advertising

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

    4.6
    Rating, 4.6 out of 5 stars
    ·
    329 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    G

    Google Cloud

    Enterprise Search on Generative AI App Builder

    Skills you'll gain: Generative AI, AI Product Strategy, Web Analytics and SEO, Google Cloud Platform, LLM Application, Data Management, Information Management, Analytics, Information Architecture, Data Integration, Artificial Intelligence and Machine Learning (AI/ML), Unstructured Data, Application Programming Interface (API), System Configuration, Identity and Access Management, Authorization (Computing)

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Sales Strategy, Customer Analysis, Competitive Analysis, Sales Pipelines, Microsoft 365, Persona Development, Data Cleansing, Sales Management, Data Quality, Sales, Anomaly Detection, Customer Relationship Management (CRM) Software, Data Ethics, Generative AI, Marketing Design, Marketing Automation, Customer experience improvement

    4.5
    Rating, 4.5 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    L

    LearnKartS

    Advanced Website Design with Simvoly, Tilda, Jimdo & Zoho

    Skills you'll gain: Content Management Systems, Web Analytics and SEO, Web Design, Web Design and Development, Content Management, Search Engine Optimization, Web Analytics, Blogs, E-Commerce, Lead Generation

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Data Fundamentals DP-900 Exam Prep

    Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Power BI, Databricks, Data Processing, Data Warehousing, Database Systems, Databases, Cloud Services, Data Architecture, NoSQL, Database Administration, Relational Databases, MySQL, Data Store, SQL, Cloud Storage, Database Management, Data Storage, Data Lakes

    4.6
    Rating, 4.6 out of 5 stars
    ·
    879 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Strategic Management and Innovation: Copenhagen Business School
  • Business Strategy: University of Illinois Urbana-Champaign
  • Master of Business Administration (MBA): Illinois Institute of Technology
  • Use Canva to Design Digital Course Collateral: Coursera
  • Research Proposal: Initiating Research: University of California, Davis
  • Data Visualization with Python: IBM
  • Building a Real-World Data Science Solution : Coursera
  • Social Media Advertising: University of Colorado Boulder
  • Enterprise Search on Generative AI App Builder: Google Cloud
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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