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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Facebook Content Creator Pro

    Skills you'll gain: Content Performance Analysis, Video Production, Content Scheduling, Meta Ads Manager, Writing, Social Media Analytics, Canva (Software), Facebook, Content Creation, Storytelling, Data-Driven Marketing, Copywriting, Online Advertising, Videography, Persona Development, Photography, Marketing Analytics, Social Media, Content Strategy, ChatGPT

    ★ 4.6 (1.8K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    YouTube Content Creator Pro

    Skills you'll gain: Storytelling, Content Performance Analysis, Storyboarding, Video Production, Photo/Video Production and Technology, Content Scheduling, Benchmarking, Content Optimization, Search Engine Optimization, Videography, Web Analytics, Video Editing, Drive Engagement, Content Strategy, Live Streaming, Marketing Analytics, Web Analytics and SEO, Content Development and Management, Style Guides, Marketing

    ★ 4.6 (1.5K) · Beginner · Specialization · 3 - 6 Months

  • I

    IBM

    Generative AI for Data Analysts

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Generative Model Architectures, OpenAI, Data Storytelling, Analytics, Prompt Engineering Tools, AI literacy, Dashboard Creation, Data Analysis, Interactive Data Visualization, Data Ethics, Responsible AI, Data Synthesis, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Augmented and Virtual Reality (AR/VR), Data Processing

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Data Analysis and Visualization Foundations

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Dashboard, Big Data, Data Visualization, Microsoft Excel, Data Analysis, IBM Cognos Analytics, Statistical Visualization, Apache Hadoop, Statistical Analysis, Analytical Skills, Dashboard Creation, Excel Formulas, Data Cleansing, Pivot Tables And Charts, Spreadsheet Software

    ★ 4.7 (31K) · Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Ask Questions to Make Data-Driven Decisions

    Skills you'll gain: Spreadsheet Software, Stakeholder Communications, Dashboard, Stakeholder Management, Data-Driven Decision-Making, Data Analysis, Data Entry, Analytical Skills, Analysis, Expectation Management, Quantitative Research, Problem Solving, Smart Goals, Communication Strategies

    ★ 4.7 (35K) · Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Key Technologies for Business

    Skills you'll gain: Cloud Computing Architecture, Cloud Services, Cloud Deployment, Responsible AI, Cloud Security, Cloud Technologies, Data Literacy, Cloud Infrastructure, Data Mining, Cloud Platforms, Cloud Engineering, Cloud Computing, Generative AI, Generative Model Architectures, Data Processing, Big Data, LLM Application, AI literacy, Data Science, Business

    ★ 4.7 (107K) · Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Capstone for AI-Enhanced Email Marketer

    Skills you'll gain: Campaign Planning, Campaign Management, Email Marketing, Marketing Analytics, Copywriting, Marketing Automation, Target Audience, Data-Driven Marketing, Email Automation, Program Standards, Quality Assurance, Quality Assessment, Web Analytics and SEO, Marketing Effectiveness, Brand Management, Personalized Campaigns, Digital Marketing, Marketing Communications, Market Analysis, Market Intelligence

    Beginner · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI - Your Personal Code Reviewer

    Skills you'll gain: Prompt Engineering, Generative AI, Code Review, AI Workflows, AI literacy, Debugging, Responsible AI, Software Technical Review, Machine Learning Methods, Data Preprocessing, Maintainability, Data Cleansing

    Intermediate · Course · 1 - 4 Weeks

  • F

    Fractal Analytics

    Generative AI for Consultants

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Security, Management Consulting, Business Consulting, Consulting, AI Enablement, Technical Consulting, Quality Assurance, Market Intelligence, Market Research, Automation

    ★ 4.3 (34) · Intermediate · Course · 1 - 4 Weeks

  • I

    IBM

    IBM & Darden Digital Strategy

    Skills you'll gain: Data Storytelling, Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Data Presentation, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Cloud Platforms, Cloud Computing, Generative AI, Data Science

    ★ 4.7 (51K) · Beginner · Specialization · 3 - 6 Months

  • F

    Fractal Analytics

    Fractal Data Science

    Skills you'll gain: Data Storytelling, Decision Making, Critical Thinking, Database Design, Data Manipulation, Data Presentation, Power BI, Data Visualization, Model Evaluation, Feature Engineering, Model Deployment, Interactive Data Visualization, Data Wrangling, Critical Thinking and Problem Solving, Data Analysis Expressions (DAX), Human Centered Design, SQL, Machine Learning, Problem Solving, Python Programming

    ★ 4.5 (594) · Beginner · Professional Certificate · 3 - 6 Months

  • G

    Google

    Google UX Design

    Skills you'll gain: Responsive Web Design, Storyboarding, Wireframing, User Experience Design, UI/UX Research, User Experience, Usability Testing, Information Architecture, Presentations, Web Design, User Research, Design Thinking, Figma (Design Software), Usability, Design Reviews, Persona (User Experience), Web Content Accessibility Guidelines, Mobile Development, Web Presence, Interviewing Skills

    ★ 4.8 (99K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job Skills
    Job Skills
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In summary, here are 10 of our most popular marketing analytics courses

  • Facebook Content Creator Pro: Coursera
  • YouTube Content Creator Pro: Coursera
  • Generative AI for Data Analysts: IBM
  • Data Analysis and Visualization Foundations: IBM
  • Ask Questions to Make Data-Driven Decisions: Google
  • Key Technologies for Business: IBM
  • Capstone for AI-Enhanced Email Marketer: Coursera
  • Generative AI - Your Personal Code Reviewer: Fractal Analytics
  • Generative AI for Consultants: Fractal Analytics
  • IBM & Darden Digital Strategy: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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