• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Analytics

Customer Analytics Courses

Customer analytics courses can help you learn data collection techniques, customer segmentation, predictive modeling, and performance measurement. You can build skills in interpreting customer behavior, optimizing marketing strategies, and enhancing customer experience through data-driven insights. Many courses introduce tools like Google Analytics, Tableau, and SQL, that support analyzing data and visualizing trends to inform business decisions.

Popular Customer Analytics Courses and Certifications


  • É

    École Polytechnique Fédérale de Lausanne

    Big Data Analysis with Scala and Spark

    Skills you'll gain: Apache Spark, Apache Hadoop, Scala Programming, Distributed Computing, Big Data, Data Manipulation, Data Processing, Performance Tuning, Data Persistence, Data Transformation, SQL, Data Import/Export

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Oracle プロフェッショナルのための BigQuery 基礎

    Skills you'll gain: Oracle Databases, Data Modeling, Oracle Cloud, Data Store, Identity and Access Management, Data Mapping, Database Design, SQL, Google Cloud Platform, Data Integration, Role-Based Access Control (RBAC), Data Migration, Extract, Transform, Load, Data Import/Export, Query Languages, Data Access, Database Management Systems, Data Architecture, Big Data, Database Architecture and Administration

    Intermediate · Course · 1 - 3 Months

  • É

    École Nationale des Ponts et Chaussées

    Electric Vehicles and Mobility

    Skills you'll gain: Socioeconomics, Social Impact, Sustainable Development, Economics, Policy, and Social Studies, Market Dynamics, Energy and Utilities, Social Studies, Environmental Issue, Market Analysis, Sustainable Technologies, Public Policies, Electrical Systems, Sustainable Engineering, Environmental Science, Economics, Market Opportunities, Financial Inclusion, Cost Benefit Analysis, Climate Change Mitigation, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Harness Earth Engine

    Skills you'll gain: Environmental Monitoring, Geospatial Information and Technology, Scientific Visualization, Geospatial Mapping, Data Visualization, Spatial Data Analysis, Geographic Information Systems, Data Presentation, Process Development, Environmental Science, Image Analysis, Environment, Data Manipulation, Time Series Analysis and Forecasting, Technical Communication, Data Analysis, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Maryland, College Park

    Advanced Digital Marketing

    Skills you'll gain: Customer Retention, Loyalty Programs, Marketing Budgets, Brand Loyalty, Customer Acquisition Management, Competitive Analysis, Customer Analysis, Customer Relationship Management, Customer Insights, Data-Driven Marketing, Customer Relationship Building, Customer Data Management, Marketing Channel, Marketing Analytics, Online Advertising, Customer Engagement, Marketing Effectiveness, AI Personalization, Data Ethics, Digital Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    56 reviews

    Intermediate · Specialization · 1 - 3 Months

  • I

    IBM

    Business Strategy: Creating Competitive Advantage

    Skills you'll gain: Strategic Planning, Growth Strategies, Strategic Communication, Business Consulting, Management Consulting, Stakeholder Communications, Verbal Strategic Communication, Contingency Planning, Competitive Analysis, Market Analysis, Market Share, Market Research, Scenario Testing, New Business Development, Portfolio Management

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    664 reviews

    Mixed · Course · 1 - 3 Months

  • I

    IBM

    Introduction to Big Data with Spark and Hadoop

    Skills you'll gain: Apache Hadoop, Apache Spark, PySpark, Apache Hive, Big Data, IBM Cloud, Kubernetes, Docker (Software), Scalability, Data Processing, Development Environment, Distributed Computing, Performance Tuning, Open Source Technology, Data Transformation, Debugging

    4.4
    Rating, 4.4 out of 5 stars
    ·
    480 reviews

    Intermediate · Course · 1 - 3 Months

  • L

    LearnKartS

    Agentic AI Systems with Vector DBs & RAG

    Skills you'll gain: Agentic systems, Retrieval-Augmented Generation, Vector Databases, Agentic Workflows, Generative AI Agents, MongoDB, Model Context Protocol, Scalability, Embeddings, AI Workflows, Node.JS, PostgreSQL, Data Integration, Database Management, API Design, Data Transformation, Data Structures, Data Storage, Software Installation

    Advanced · Course · 1 - 4 Weeks

  • C

    Coursera

    Geospatial Data Engineering

    Skills you'll gain: Extract, Transform, Load, Data Pipelines, Geospatial Information and Technology, Apache Airflow, Geospatial Mapping, Spatial Data Analysis, GIS Software, Cloud Computing, Geographic Information Systems, Leaflet (Software), Google Cloud Platform, Real Time Data, Global Positioning Systems, Data Transformation, Data Analysis, Anomaly Detection, Technical Communication, Machine Learning

    Beginner · Course · 3 - 6 Months

  • S

    SkillUp

    Scrum Master (PSM I) Certification Preparation

    Skills you'll gain: Risk Analysis, Risk Management, Project Management Institute (PMI) Methodology, Project Closure, User Requirements Documents, Project Management, Employee Coaching, Discussion Facilitation, Kanban Principles, Change Management, Project Documentation, Portfolio Management, Product Improvement, Project Planning, Initiative and Leadership, Conflict Management, Leadership, Analysis, Market Opportunities

    4.6
    Rating, 4.6 out of 5 stars
    ·
    543 reviews

    Advanced · Specialization · 3 - 6 Months

  • P

    Pragmatic AI Labs

    Postgres From Zero

    Skills you'll gain: PostgreSQL, SQL, Transaction Processing, Relational Databases, Rust (Programming Language), Database Management, Query Languages, JSON, Docker (Software), Data Mapping, Data Access, Development Environment, Performance Tuning, Command-Line Interface

    Beginner · Course · 1 - 4 Weeks

1…113114115…490

In summary, here are 10 of our most popular customer analytics courses

  • Big Data Analysis with Scala and Spark: École Polytechnique Fédérale de Lausanne
  • Oracle プロフェッショナルのための BigQuery 基礎: Google Cloud
  • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
  • Harness Earth Engine: Coursera
  • Advanced Digital Marketing: University of Maryland, College Park
  • Business Strategy: Creating Competitive Advantage : IBM
  • Microeconomics: When Markets Fail: University of Pennsylvania
  • Introduction to Big Data with Spark and Hadoop: IBM
  • Agentic AI Systems with Vector DBs & RAG: LearnKartS
  • Geospatial Data Engineering: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok