Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Marketing, Web Analytics, Marketing Effectiveness, Campaign Management, Marketing Strategies, Digital Analysis, Analytics, Target Audience, Trend Analysis, Digital Marketing, Performance Reporting, Performance Analysis, Business Reporting
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Scheduling, Social Media Management, Brand Awareness, Social Media Content, Social Media Marketing, Social Media Strategy, Social Media Campaigns, Brand Management, Brand Marketing, Brand Strategy, Marketing Effectiveness, Content Marketing, Digital Advertising, Email Marketing, Digital Marketing, Search Engine Optimization, Google Analytics, Communication, AI Enablement, Generative AI
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Campaign Planning, Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Promotions and Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Marketing Communications, Earned Media, Program Implementation, Marketing Effectiveness, Communication Strategies, Owned Media, Plan Execution, Marketing, Public Relations, Business Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Interface and User Experience (UI/UX) Design, Interaction Design, Figma (Design Software), Wireframing, User Interface (UI) Design, Usability, User Experience, User Experience Design, User Centered Design, Graphic and Visual Design, Web Design, User Flows, Prototyping, Design Elements And Principles, Graphic Design
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Customer experience strategy (CX), Communication Planning, Marketing Strategies, Consumer Behaviour, Customer Insights, Marketing Communications, Marketing Planning, Target Market, Strategic Marketing, Digital Transformation, Digital Marketing, Customer Analysis, Digital Communications, Digital Marketing Tools, Communication Strategies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media, Social Media Management, Social Media Marketing, Personalized Service, Customer Communications Management, Web Presence, Drive Engagement, Branding, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Crisis Management, Strategic Communication, Communication Planning, Emergency Response, Corporate Communications, Contingency Planning, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications
Beginner · Course · 1 - 4 Weeks

National Taiwan University
Skills you'll gain: Building Information Modeling, Autodesk Revit, Engineering Management, Construction Estimating, Engineering Practices, Engineering Documentation, Autodesk, Construction Management, Estimation, Design Software, Product Lifecycle Management, Cost Estimation, Computer-Aided Design, Simulation and Simulation Software, Simulations, Visualization (Computer Graphics)
Mixed · Course · 1 - 3 Months

Skills you'll gain: Program Management, Stakeholder Engagement, Project Management Life Cycle, Stakeholder Management, Project Scoping, Communication Planning, Project Management Institute (PMI) Methodology, Program Implementation, Project Portfolio Management, Stakeholder Communications, Milestones (Project Management), Stakeholder Analysis, Project Controls, Project Planning, Project Risk Management, Project Closure, Resource Management, Management Reporting, Scope Management, Risk Management
Advanced · Course · 1 - 3 Months
Kennesaw State University
Skills you'll gain: Customer Retention, Loyalty Programs, Brand Loyalty, Customer Advocacy, Customer Insights, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Success Management, Customer Analysis, Value Propositions, Innovation, Organizational Change, Cost Accounting, Organizational Structure, Organizational Development, Strategic Marketing, Culture Transformation, Market Share
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Generative AI, Responsible AI, AI Product Strategy, AI powered creativity, AI literacy, Return On Investment, Data Ethics, Artificial Intelligence, Business Process Automation, Operational Efficiency, Automation, Innovation, AI Integrations, Performance Measurement, AI Workflows, Business Ethics, Product Design
Intermediate · Course · 1 - 4 Weeks

University of Minnesota
Skills you'll gain: Operations Research, Supply Chain Planning, Supply Chain, Transportation, Supply Chain, and Logistics, Workforce Management, Resource Planning, Business Analytics, Applied Mathematics, Mathematical Modeling, Manufacturing Operations, Operations Management, Workforce Planning, Financial Modeling, Inventory Control, Business Analysis, Microsoft Excel, Production Process, Resource Allocation, Analytics, Cash Management
Beginner · Course · 1 - 4 Weeks