• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.


Popular Consumer Behavior Courses and Certifications


  • L

    Lund University

    Greening the Economy: Lessons from Scandinavia

    Skills you'll gain: Sustainable Business, Sustainable Development, Sustainable Systems, Corporate Sustainability, Socioeconomics, Sustainability Standards, Economic Development, Environmental Social And Corporate Governance (ESG), Environmental Issue, Environment and Resource Management, Environmental Resource Management, Policty Analysis, Research, and Development, Economics, Policy Development, Environmental Policy, Business Strategies, Consumer Behaviour, Business Strategy, Climate Change Mitigation, Complex Problem Solving

    4.7
    Rating, 4.7 out of 5 stars
    ·
    608 reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Colorado Boulder

    Statistical Thermodynamics

    Skills you'll gain: Chemical Engineering, Chemistry, Thermal Management, Mechanics, Mechanical Engineering, Engineering Calculations, Mathematical Software, Process Engineering, Analytical Chemistry, Numerical Analysis, Vibrations, Statistical Methods, Differential Equations, Physics, Integral Calculus, Probability Distribution, Mathematical Modeling, Engineering, Applied Mathematics, Materials science

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Advanced · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Master Financial Reporting & Performance Metrics

    Skills you'll gain: Variance Analysis, Performance Measurement, Performance Reporting, Management Reporting, Budgeting, Financial Data, Performance Analysis, Financial Reporting, Business Metrics, Financial Analysis, Management Accounting, Cost Control, Cost Accounting, Performance Metric, Profit and Loss (P&L) Management, Operational Performance Management, Key Performance Indicators (KPIs), Customer Analysis, Operating Budget, Finance

    Mixed · Course · 1 - 4 Weeks

  • I

    IE Business School

    Implementación del Marketing Mix

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Product Lifecycle Management, Advertising Campaigns, Customer experience strategy (CX), Peer Review, Advertising, Brand Strategy, Brand Management, Brand Loyalty, Branding, Campaign Planning, Marketing, Communication Planning, Product Strategy, Revenue Management, Retail Management, Marketing Channel, Strategic Marketing, Retail Store Operations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    Edureka

    OWASP Web Application Security

    Skills you'll gain: Open Web Application Security Project (OWASP), Secure Coding, Security Testing, Application Security, Vulnerability Scanning, Risk Mitigation, Cyber Security Assessment, Vulnerability Management, Cyber Attacks, Security Engineering, Risk Analysis, Web Applications, Security Awareness, Computer Security, Security Management, Cyber Security Strategy, Authentications, Software Development, Linux, Linux Commands

    Beginner · Course · 1 - 4 Weeks

  • M

    Minnesota State University, Mankato

    Operating and Growing Your Brand

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • E

    Edureka

    Introduction to Google Analytics (GA4)

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Data Collection, Conversion Funnel Analysis, Data Quality, Digital Analysis, Analytics, Marketing Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Data Analysis, Data Capture, Business Analytics, Dashboard, Digital Marketing, Digital Media Strategy, Market Analysis, Marketing Planning

    Beginner · Course · 1 - 4 Weeks

  • I

    Institute for the Future

    Ready, Set, Future! Introduction to Futures Thinking

    Skills you'll gain: Forecasting, Innovation, Proactivity, Strategic Thinking, Creative Thinking, Optimism, Action Oriented, Trend Analysis, Creativity, Adaptability, Empowerment, Leadership, Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • G

    Google DeepMind

    Exploring AI with Google AI Studio

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Google Gemini, Vibe coding, Gemini, Program Development, Google Cloud Platform, Key Management, Application Programming Interface (API), Cloud Deployment, AI Integrations, LLM Application, AI Workflows, Cloud Applications, Cloud Development, Generative AI, Prototyping, Model Evaluation, Natural Language Processing, Real Time Data

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    852 reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    Imperial College London

    Foundations of Public Health Practice

    Skills you'll gain: Public Health, Public Health and Disease Prevention, Health Equity, Health Disparities, Health Promotion, Microbiology, Health Assessment, Health Education, Sanitation, Infection Control, Program Evaluation, Healthcare Ethics, Epidemiology, Infectious Diseases, Health Policy, Preventative Care, Environment Health And Safety, Behavioral Economics, Social Determinants Of Health, Behavioral Health

    4.7
    Rating, 4.7 out of 5 stars
    ·
    705 reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Machine Learning Methods, Maternal Health, Machine Learning, Diagnostic Tests, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

1…353637…123

In summary, here are 10 of our most popular consumer behavior courses

  • Greening the Economy: Lessons from Scandinavia: Lund University
  • Statistical Thermodynamics: University of Colorado Boulder
  • Master Financial Reporting & Performance Metrics: EDUCBA
  • Implementación del Marketing Mix: IE Business School
  • OWASP Web Application Security: Edureka
  • Operating and Growing Your Brand: Minnesota State University, Mankato
  • Introduction to Google Analytics (GA4): Edureka
  • Ready, Set, Future! Introduction to Futures Thinking: Institute for the Future
  • Exploring AI with Google AI Studio: Google DeepMind
  • Managerial Accounting Fundamentals: University of Virginia

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok