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  1. Categories
  2. Marketing

Cours en Marketing

Les cours en marketing peuvent vous aider à comprendre comment toucher des audiences, définir des messages et analyser les performances de campagnes. Vous pouvez développer des compétences en stratégie, segmentation, contenu, optimisation et analyse. Beaucoup de cours utilisent des outils utilisés en contexte professionnel.

Cours et certificats populaires en Marketing


  • S

    Stanford Online

    Product Marketing & Go-to-Market Strategy

    Skills you'll gain: Product Marketing, Demand Generation, Campaign Management, Target Market, Marketing Operations, Campaign Planning, Marketing Effectiveness, Strategic Marketing, Market Opportunities, Marketing, Target Audience, Marketing Strategies, Growth Strategies, Branding, Go To Market Strategy, MarTech, Marketing Communications, Content Marketing, Product Strategy, Brand Strategy

    Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
  • U

    University of Pennsylvania

    Introduction to Marketing

    4.8 stars, 14K reviews, Mixed, Course

    ★ 4.8 (14K) · Mixed · Course

  • U

    University of London

    Business and Marketing Strategies

    Skills you'll gain: Operations Management, Operations, Process Design, Operational Excellence, Operational Efficiency, Process Mapping, Consumer Behaviour, Marketing Strategies, Operational Analysis, Marketing Strategy and Techniques, Strategic Marketing, Business Ethics, Market Analysis, Marketing, Culture, Data-Driven Marketing, Business, Sustainable Business, Environmental Issue, Corporate Sustainability

    4.6 stars, 586 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (586) · Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Marketing Strategy

    Skills you'll gain: Surveys, Survey Creation, Market Analysis, Product Strategy, Market Research, Marketing Communications, Strategic Marketing, Integrated Marketing Communications, Value Propositions, Customer Acquisition Management, Strategic Decision-Making, Consumer Behaviour, Product Lifecycle Management, Media Planning, Go To Market Strategy, Target Market, Data Analysis, Brand Strategy, Marketing, Decision Making

    4.5 stars, 6.3K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (6.3K) · Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Search Engine Marketing, Data-Driven Decision-Making, Search Engine Optimization, Branding, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Marketing Analytics, Performance marketing, Journey Mapping, Social Media Marketing

    4.8 stars, 32K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (32K) · Beginner · Course · 1 - 4 Weeks

    Status: Trending right now
    Trending right now
  • A

    Adobe

    Digital Marketing

    Skills you'll gain: Marketing Strategies, Promotional Strategies, Marketing Planning, Marketing Strategy and Techniques, Digital Marketing Campaigns, Digital Marketing, Adobe Express, Marketing, Target Audience, Promotions and Campaigns, Marketing Effectiveness, Marketing Automation, Customer Relationship Management, Advertising, Customer Engagement, Content Creation

    4.8 stars, 360 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (360) · Beginner · Course · 1 - 4 Weeks

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  • I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Marketing Budgets, Campaign Planning, Communication Planning, Marketing and Public Relations, Brand Strategy, Brand Loyalty, Marketing Management, Consumer Behaviour, Communication Strategies, Communication, Budget Management, Budgeting

    4.7 stars, 2.5K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (2.5K) · Beginner · Course · 1 - 4 Weeks

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  • G

    Google

    Google Digital Marketing & E-commerce

    Skills you'll gain: Data Storytelling, Media Planning, Social Media Marketing, Google Ads, Email Marketing, Social Media, Social Media Strategy, Order Fulfillment, Paid media, Online Advertising, Search Engine Optimization, Performance Measurement, Spreadsheet Software, Campaign Management, E-Commerce, Loyalty Programs, Relationship Management, Marketing, Web Presence, Interviewing Skills

    4.8 stars, 52K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.8 (52K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Recently updated
    Recently updated
  • A

    Alex Genadinik

    Marketing Psychology & Neuromarketing - 2026

    Skills you'll gain: Overcoming Objections, Market Research, Marketing Psychology, Active Listening, Rapport Building, Closing (Sales), B2B Sales, Consumer Behaviour, Target Audience, Content Performance Analysis, Surveys, Marketing, Sales Strategy, Price Negotiation, Sales, Innovation, Marketing Strategies, Social Media Content, Sales Prospecting, Marketing Communications

    4.4 stars, 18 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (18) · Beginner · Specialization · 3 - 6 Months

  • S

    S.P. Jain Institute of Management and Research

    Marketing Management

    Skills you'll gain: Product Strategy, Branding, Marketing Management, Product Lining, Marketing Planning, Consumer Behaviour, Product Lifecycle Management, Strategic Marketing, Marketing Strategies, Marketing Strategy and Techniques, Marketing Communications, Marketing, Target Audience, Integrated Marketing Communications, Marketing Channel, Communication Strategies

    4.8 stars, 37 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (37) · Beginner · Course · 1 - 3 Months

  • R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing: The Technological Formula

    Skills you'll gain: Marketing Strategies, Marketing, Branding, Global Marketing, Social Media Marketing, Brand Management, Loyalty Programs, Digital Marketing, Strategic Partnership, Event Planning, Consumer Behaviour, E-Commerce, Business Modeling, Augmented Reality, Price Negotiation, Virtual Reality, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

    4.7 stars, 23 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (23) · Beginner · Specialization · 3 - 6 Months

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Best Marketing courses from IE Business School

Top-rated Marketing courses offered by IE Business School on Coursera.

  1. 1
    Marketing Strategy
    IE Business SchoolBeginner3 - 6 Months4.5(6,301)IE Business School
  2. 2
    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
    IE Business SchoolBeginner1 - 4 Weeks4.7(2,499)IE Business School

Best Marketing certificate programs

Earn a certificate in Marketing from top universities and companies.

  1. 1
    Product Marketing & Go-to-Market Strategy
    Stanford OnlineIntermediate3 - 6 Months5.0(2)Specialization
  2. 2
    Business and Marketing Strategies
    University of LondonBeginner3 - 6 Months4.6(586)Specialization
  3. 3
    Google Digital Marketing & E-commerce
    GoogleBeginner3 - 6 Months4.8(51,688)Professional Certificate

Best Marketing courses for beginners

Top-rated beginner-friendly Marketing courses with no prerequisites.

  1. 1
    Foundations of Digital Marketing and E-commerce
    GoogleBeginner1 - 4 Weeks4.8(32,076)No prerequisites
  2. 2
    Digital Marketing
    AdobeBeginner1 - 4 Weeks4.8(360)No prerequisites
  3. 3
    Marketing Psychology & Neuromarketing - 2026
    Alex GenadinikBeginner3 - 6 Months4.4(18)No prerequisites

Frequently Asked Questions about Marketing

Marketing is the process of promoting, selling, and distributing a product or service. It encompasses a variety of activities aimed at understanding consumer needs and creating value through effective communication. Marketing is important because it helps businesses connect with their target audience, build brand awareness, and drive sales. In today's competitive landscape, effective marketing strategies can differentiate a company from its competitors and foster customer loyalty.‎

A career in marketing can lead to various roles, including marketing manager, digital marketing specialist, brand strategist, content marketer, social media manager, and market research analyst. Each of these positions plays a crucial role in shaping how a company interacts with its customers and promotes its products or services. The diverse nature of marketing allows individuals to find a niche that aligns with their interests and skills.‎

To succeed in marketing, you should develop a range of skills, including analytical thinking, creativity, communication, and digital literacy. Understanding consumer behavior, data analysis, and social media strategies are also essential. Familiarity with tools like Google Analytics, SEO practices, and content management systems can enhance your effectiveness in this field. Continuous learning and adapting to new marketing trends are key to staying relevant.‎

There are numerous online marketing courses available that cater to different skill levels and interests. Some notable options include the Google Digital Marketing & E-commerce Professional Certificate and the Meta Social Media Marketing Professional Certificate. These courses provide foundational knowledge and practical skills that can help you advance in your marketing career.‎

Yes. You can start learning marketing on Coursera for free in two ways:

  1. Preview the first module of many marketing courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available).
  2. Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial.

If you want to keep learning, earn a certificate in marketing, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.‎

To learn marketing, start by exploring online courses that match your interests and career goals. Engage with practical projects and case studies to apply what you learn. Networking with professionals in the field and participating in marketing communities can also enhance your understanding. Consider seeking internships or volunteer opportunities to gain hands-on experience.‎

Marketing courses typically cover a range of topics, including market research, consumer behavior, branding, digital marketing strategies, content creation, and analytics. You may also learn about social media marketing, email marketing, and search engine optimization (SEO). These topics provide a comprehensive understanding of how to effectively reach and engage target audiences.‎

For training and upskilling employees in marketing, consider programs like the IBM Digital Marketing and Growth Hacking Professional Certificate or the Advanced Digital Marketing Specialization. These courses are designed to equip professionals with the latest marketing strategies and tools, fostering growth and innovation within organizations.‎

This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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