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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    EDUCBA

    Economics and Currency Markets

    Skills you'll gain: International Finance, Financial Market, Financial Systems, Financial Regulations, Investment Management, Capital Markets, Financial Trading, Financial Regulation, Economic Development, Forecasting, Financial Forecasting, Financial Policy, Economics, Financial Analysis, Market Analysis, Analysis, Human Capital, Purchasing, Productivity, Policy Analysis

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    市场营销概论 (中文版)

    Skills you'll gain: Marketing, Strategic Marketing, Brand Marketing, Branding, Marketing Strategies, Brand Management, Consumer Behaviour, Brand Strategy, Marketing Strategy and Techniques, Marketing Management, Marketing Planning, Go To Market Strategy, Marketing Psychology, Marketing Communications, Strategic Communication, Customer Insights, Market Opportunities, Customer Analysis, E-Commerce

    4.8
    Rating, 4.8 out of 5 stars
    ·
    239 reviews

    Beginner · Course · 1 - 4 Weeks

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    Packt

    Agile Scrum Master Certification Bootcamp – PSM I and CSM

    Skills you'll gain: Backlogs, Scrum (Software Development), Scaled Agile Framework, Sprint Retrospectives, Agile Methodology, User Story, Sprint Planning, Agile Software Development, Agile Project Management, Agile Product Development, Team Performance Management, Team Management, Team Oriented, Product Requirements, Accountability Frameworks, Accountability, Scalability, Employee Coaching, Project Management, Stakeholder Management

    Intermediate · Course · 1 - 3 Months

  • Status: Hot New Release
    Hot New Release
    C

    Coursera

    Canva Essentials

    Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content

    4.5
    Rating, 4.5 out of 5 stars
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    76 reviews

    Beginner · Professional Certificate · 3 - 6 Months

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    Copenhagen Business School

    Sustainable Fashion

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Environmental Regulations, Sustainability Standards, Business Transformation, Innovation, Regulatory Compliance, Consumer Behaviour, Business Modeling, Environmental Issue, Strategic Partnership, Product Lifecycle Management, Materials Management, Production Process, Case Studies

    4.8
    Rating, 4.8 out of 5 stars
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    798 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
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    Coursera

    Creating a Free Business Page with Blogger

    Skills you'll gain: Blogs, Content Performance Analysis, Google Analytics, Web Analytics, Promotional Strategies, Customer Engagement, Social Media Marketing, Social Media Analytics, Social Media, Customer Relationship Building, Content Marketing, Content Creation, Content Management Systems, Marketing

    4.6
    Rating, 4.6 out of 5 stars
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    295 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    EDUCBA

    Consumer Lending Fundamentals and Credit Analysis

    Skills you'll gain: Consumer Lending, Credit/Debit Card Processing, General Lending, Loan Origination, Lending and Underwriting, Loans, Payment Systems, Retail Banking, Payment Processing and Collection, Banking Services, Loan Documentation, Banking, Financial Services, Product Knowledge, Risk Analysis, Finance, Job Evaluation, Job Analysis, Analysis, Operations Management

    Mixed · Course · 1 - 3 Months

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    S

    Scrum Alliance

    Deploying Your AI Agile Toolkit

    Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Sprint Retrospectives, Prompt Patterns, Scrum (Software Development), Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, Taking Meeting Minutes, Backlogs, AI literacy, Responsible AI, AI Workflows, Agile Project Management, User Story, Project Management Software, User Feedback, AI Integrations, Workflow Management

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    U

    University of California, Davis

    AI Essentials for Social Media

    Skills you'll gain: Social Media Content, Social Media Management, Social Media, Responsible AI, Content Strategy, Content Creation, Social Media Campaigns, Social Media Strategy, Generative AI Agents, Content Scheduling, Generative AI, Campaign Management, Social Media Marketing, Ideation, AI literacy, Prompt Engineering, Business Ethics, Ethical Standards And Conduct, Editing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of Geneva

    International Organizations Management

    Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Organizational Leadership, Fundraising, Business Management, Leadership, Governance, Organizational Structure, World History, Branding

    4.8
    Rating, 4.8 out of 5 stars
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    2K reviews

    Beginner · Course · 1 - 3 Months

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    Pearson

    Recognizing Opportunity

    Skills you'll gain: Ideation, Market Opportunities, Creative Thinking, Innovation, Entrepreneurship, Creativity, New Business Development, New Product Development, Open Mindset, Curiosity, Needs Assessment, Market Trend, Trend Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    AutoCAD Fundamentals: Drawing and Precision Tools

    Skills you'll gain: AutoCAD, Computer-Aided Design, Technical Drawing, Engineering Drawings, Architectural Drawing, Design Software, Plot (Graphics), Graphical Tools, User Interface (UI), Command-Line Interface, Digital Design, UI Components, Design and Product, Design Elements And Principles, Systems Of Measurement

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Economics and Currency Markets: EDUCBA
  • 市场营销概论 (中文版): University of Pennsylvania
  • Agile Scrum Master Certification Bootcamp – PSM I and CSM: Packt
  • Canva Essentials: Coursera
  • Sustainable Fashion: Copenhagen Business School
  • Creating a Free Business Page with Blogger: Coursera
  • Consumer Lending Fundamentals and Credit Analysis: EDUCBA
  • Deploying Your AI Agile Toolkit: Scrum Alliance
  • AI Essentials for Social Media: University of California, Davis
  • International Organizations Management: University of Geneva

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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