Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Linear Algebra, Applied Machine Learning, Unsupervised Learning, Regression Analysis, Statistical Methods, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling
Intermediate · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Ads, Advertising Campaigns, Media Buying, Digital Advertising, Advertising, Generative AI Agents, Data Ethics, Campaign Management, Google Gemini, Paid media, Marketing Automation, AI Personalization, Automation, Marketing Analytics, Content Creation, A/B Testing, Analytics, Data-Driven Decision-Making
Intermediate · Course · 1 - 4 Weeks

Workday
Skills you'll gain: Workday (Software), No-Code Development, Branding
Beginner · Course · 1 - 4 Weeks
IE Business School
Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Content Marketing, Storytelling, Content Creation, Production Planning, Brand Awareness, Logo Design, Target Audience, Advertising Campaigns, Target Market, Customer experience improvement, Drive Engagement, Advertising, Marketing Design, Brand Management, Journalism, Creativity, Communication
Beginner · Specialization · 3 - 6 Months

Princeton University
Skills you'll gain: Blockchain, Cryptography, Encryption, Payment Systems, FinTech, Key Management, Application Security, Digital Assets, Network Protocols, Transaction Processing, Data Storage, Distributed Computing, Emerging Technologies, Scripting, Financial Policy, Market Dynamics
Mixed · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building
Intermediate · Course · 1 - 4 Weeks

Universitat Politècnica de València
Skills you'll gain: Cybersecurity, Cyber Attacks, Computer Security Awareness Training, Distributed Denial-Of-Service (DDoS) Attacks, Encryption, Security Awareness, Data Security, Personally Identifiable Information, Email Security, Cyber Risk, Malware Protection, General Data Protection Regulation (GDPR), Information Privacy, Multi-Factor Authentication, Identity and Access Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixed · Course · 1 - 4 Weeks

University of California, Davis
Skills you'll gain: Data Synthesis, Data Storytelling, Presentations, Marketing, Data Visualization Software, Market Research, Social Media Marketing, Microsoft PowerPoint, Advertising, Customer Insights, Data Analysis, Verbal Communication Skills, Target Audience, Strategic Marketing, Market Analysis, Digital Marketing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Spreadsheet Software, Business Reporting, Data Visualization, Excel Macros, Dashboard, Forecasting, Data Analysis, Data Visualization Software, Predictive Modeling, Data Validation, Productivity Software, Data Entry, Data Management, Financial Modeling, Data Security, Data Integrity, Computer Literacy
Beginner · Specialization · 1 - 3 Months