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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    847 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Strategic Innovation: Building and Sustaining Innovative Organizations

    Skills you'll gain: Strategic Decision-Making, Team Management, Technology Strategies, Strategic Thinking, Business Modeling, People Management, Innovation, Decision Making, Organizational Strategy, Product Lifecycle Management, Business Strategy, New Product Development, Intellectual Property, Value Propositions, Commercialization, Competitive Analysis, Market Dynamics, Creativity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Market Research

    Skills you'll gain: Focus Group, Quantitative Research, Statistical Hypothesis Testing, Qualitative Research, Data Visualization, Survey Creation, Data Synthesis, Surveys, Data Presentation, Marketing Analytics, Regression Analysis, Discussion Facilitation, Market Research, Data Storytelling, Statistical Inference, Business Research, Proposal Development, Sampling (Statistics), Research Methodologies, Proposal Writing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Create Your First 3D Cat Character With Blender 3D

    Skills you'll gain: 3D Modeling, 3D Assets, Computer Graphics, Visualization (Computer Graphics), Computer Graphic Techniques, Design Elements And Principles, Creative Design, Graphical Tools, Aesthetics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Dashboard Creation, Business Intelligence, Business Intelligence Software, Data Visualization, Business Reporting, Data Presentation, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Cleansing, Data Management, Data Quality

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Job Ready
    Job Ready
    M

    Microsoft

    Microsoft Python Development

    Skills you'll gain: Web Scraping, Data Structures, Git (Version Control System), Generative AI, Version Control, Test Script Development, Devops Tools, Matplotlib, Data Visualization, DevOps, Agile Methodology, Web Development, Debugging, Data Literacy, Flask (Web Framework), Scripting, Plotly, Automation, Data Analysis, Cloud Computing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    749 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    AutoCAD For Dummies

    Skills you'll gain: AutoCAD, Autodesk, Technical Drawing, Computer-Aided Design, Engineering Drawings, 3D Modeling, Architectural Drawing, Drafting and Engineering Design, 3D Assets, Visualization (Computer Graphics), Design Software, Engineering Documentation, Plot (Graphics), Technical Documentation, Computer Graphics, Graphical Tools, Data Import/Export, Digital Design, Design and Product, Design Elements And Principles

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Preview
    Preview
    S

    SkillsBooster Academy

    Cross-Media Content Creation with Multimodal AI

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, Multimodal Prompts, Media Production, AI Workflows, ChatGPT, Content Creation, Photo/Video Production and Technology, Legal Risk, Digital Content, Video Production, Scalability, Mockups, Artificial Intelligence, Style Guides, Social Media Content, Workflow Management, Digital Marketing

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    SEO Analytics Essentials

    Skills you'll gain: Search Engine Optimization, Search Engine Marketing, Web Analytics, Content Optimization, Keyword Research, Content Performance Analysis, Digital Analysis, Marketing Analytics, Content Strategy, Strategic Prioritization, Business Metrics, Business Priorities, Prioritization, Competitive Analysis, Gap Analysis, Market Opportunities

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Blender Foundations: Interface, Modeling, & Procedural Tools

    Skills you'll gain: 3D Modeling, 3D Assets, Visualization (Computer Graphics), Open Source Technology, Computer Graphics, Computer Graphic Techniques, Design Software, Graphical Tools, Network Model, Animation and Game Design, Animations, UI Components, Graphics Software, User Interface (UI), Editing, Video Game Development, Game Design, Design, Design Elements And Principles, Python Programming

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    AI-Driven Micro-Influencer Strategy & Execution

    Skills you'll gain: Personalized Campaigns, Generative AI, Data-Driven Marketing, Social Media Content, Content Performance Analysis, Persona Development, Marketing Automation, TikTok, Data-Driven Decision-Making, Social Media Strategy, Marketing Strategies, Social Media Campaigns, Content Creation, Forecasting, Campaign Management, Marketing Analytics, AI Enablement, Campaign Planning, Digital Media Strategy, Content Strategy

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Agile Software Processes

    Skills you'll gain: Agile Software Development, User Story, Backlogs, Agile Methodology, Agile Product Development, Agile Project Management, Scrum (Software Development), Software Engineering, Sprint Planning, Software Development Life Cycle, Scaled Agile Framework, Software Development, Sprint Retrospectives, Software Development Methodologies, Requirements Analysis, Waterfall Methodology, Continuous Integration, Test Driven Development (TDD), Scalability, Risk Management Framework

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Business: University of California, Irvine
  • Strategic Innovation: Building and Sustaining Innovative Organizations: University of Illinois Urbana-Champaign
  • Market Research: University of California, Davis
  • Create Your First 3D Cat Character With Blender 3D: Skillshare
  • From Excel to Power BI: Knowledge Accelerators
  • Microsoft Python Development: Microsoft
  • AutoCAD For Dummies: John Wiley & Sons
  • Cross-Media Content Creation with Multimodal AI: SkillsBooster Academy
  • SEO Analytics Essentials: Coursera
  • Blender Foundations: Interface, Modeling, & Procedural Tools: John Wiley & Sons

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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