Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Competitive Analysis, Competitive Intelligence, Market Analysis, Market Intelligence, Market Trend, Trend Analysis, Market Data, Analysis, Strategic Decision-Making, Market Dynamics, Strategic Thinking, Data-Driven Decision-Making, Business Strategy, Business Analysis, Case Studies, Text Mining
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Loyalty Programs, Customer Relationship Management (CRM) Software, Customer Relationship Building, Brand Loyalty, Customer Analysis, Customer Retention, Relationship Management, Customer Success Management, Sales Management, Marketing Automation, Marketing Strategies, Target Audience, Data-Driven Marketing, Business Development, Performance Management, Performance Measurement, Data-Driven Decision-Making
★ 4.6 (275) · Beginner · Course · 1 - 4 Weeks

John Wiley & Sons
Skills you'll gain: Mergers & Acquisitions, Business Valuation, Financial Forecasting, Environmental Social And Corporate Governance (ESG), Forecasting, Risk Management, Corporate Strategy, Business Risk Management, Revenue Forecasting, Corporate Finance, Equities, Cash Flow Forecasting, Business Analytics, Corporate Sustainability, Financial Statement Analysis, Financial Management, Finance, Financial Analysis, Financial Acumen, Performance Management
Intermediate · Specialization · 3 - 6 Months

Rutgers the State University of New Jersey
Skills you'll gain: Strategic Sourcing, Supplier Management, Supply Management, Supplier Relationship Management, Supplier Performance Management, Negotiation, Supplier Quality Management, Vendor Management, Purchasing, Contract Negotiation, Request For Quotation (RFQ), Price Negotiation, Procurement, Case Studies, Stakeholder Management, Contract Management, Market Analysis, Supplier Risk Management, Request for Proposal, Competitive Analysis
★ 4.7 (2.7K) · Beginner · Specialization · 3 - 6 Months

John Wiley & Sons
Skills you'll gain: Supervised Learning, Machine Learning Methods, Image Analysis, Statistical Machine Learning, Applied Machine Learning, Computer Vision, Machine Learning Algorithms, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Deep Learning, Artificial Neural Networks, Text Mining, Decision Tree Learning, Advanced Analytics, Convolutional Neural Networks, Model Optimization, Data Science, Data Processing, Logistic Regression
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Excel, Analytical Skills, Dashboard Creation, Excel Formulas, Spreadsheet Software, Dashboard, Data Analysis, IBM Cognos Analytics, Pivot Tables And Charts, Data Analysis Software, Analysis, Data Visualization Software, Data Cleansing
★ 4.6 (334) · Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Deep Learning, MLOps (Machine Learning Operations), Responsible AI, Model Evaluation, Data Ethics, Data Management, Experience Design, Unsupervised Learning, Model Training, User Experience Design, Data Quality, Model Deployment, Data Preprocessing, Human Centered Design, Machine Learning, Regression Analysis, Project Management, Product Management, Product Design, Data Science
★ 4.7 (1.2K) · Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Machine Learning Methods, Generative AI, Data Management, Generative Model Architectures, Big Data, Statistical Machine Learning, Applied Machine Learning, Machine Learning Algorithms, Generative Adversarial Networks (GANs), Machine Learning, AI Product Strategy, Large Language Modeling, Customer Data Management, AI literacy, Autoencoders, Model Optimization, Deep Learning, Model Evaluation, Algorithms, Data Analysis
★ 4.8 (1K) · Mixed · Course · 1 - 3 Months

Universidad Austral
Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Operations Research, Analysis, Business Analysis, Data Validation, Business Analytics, Data Import/Export, Resource Utilization, Process Optimization, Data Sharing, Trend Analysis, Data Integration, Automation
★ 4.8 (3.1K) · Intermediate · Course · 1 - 3 Months

University of New Mexico
Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market
★ 4.7 (2.3K) · Mixed · Course · 1 - 3 Months

University of Virginia
Skills you'll gain: New Product Development, Product Management, Product Development, Agile Product Development, Innovation, Product Improvement, Ideation, Customer Analysis, Customer Insights, Design Thinking, Stakeholder Engagement, Stakeholder Communications, Customer Engagement, Product Requirements, Agile Methodology, Data-Driven Decision-Making, Stakeholder Management, Product Testing, Business Modeling
★ 4.7 (5.4K) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Event Management, Competitive Analysis, Events and Conferences, Event Planning, Coordinating, Risk Analysis, Team Leadership, Team Management, Market Analysis, Plan Execution, Risk Management, Operational Analysis, Market Opportunities, Business Risk Management, Customer experience improvement, Risk Management Framework, Coordination, Business Strategies, Project Management Life Cycle, Business Strategy
Mixed · Course · 1 - 4 Weeks