• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • S

    Sage Publications

    Talent Management

    Skills you'll gain: Talent Management, Talent Acquisition, Employee Engagement, Performance Appraisal, Talent Pipelining, Talent Recruitment, Performance Management, Human Resources Management and Planning, Employee Coaching, Compensation Management, Workforce Development, Recruitment Strategies, Drive Engagement, Management Training And Development, Performance Review, Workforce Planning, People Development, Human Resource Strategy, Organizational Strategy, Organizational Structure

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hotels and Accommodations, Hotel Operations, Marketing Channel, Revenue Management, Direct Selling, Direct Marketing, Travel Arrangements, Booking (Sales), E-Commerce, Online Advertising, Growth Strategies, Strategic Partnership, Branding, Marketing Strategies, Web Design and Development, Content Optimization

    ★ 4.7 (1.5K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • G

    Google Cloud

    Migrations Google Cloud Database : stratégie

    Skills you'll gain: Data Migration, Google Cloud Platform, Data Strategy, Technology Strategies, Cloud Solutions, Enterprise Architecture, Database Management, Data-Driven Decision-Making, Business Analysis, Risk Mitigation, Dependency Analysis, Plan Execution, Process Analysis, Business Requirements, Asset Management, Risk Management, Prioritization, Governance

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
  • M

    Microsoft

    Engagement & Feedback Optimization

    Skills you'll gain: People Analytics, Employee Engagement, Employee Surveys, Power BI, Team Performance Management, Organizational Effectiveness, Employee Performance Management, Employee Coaching, Driving engagement, User Feedback, Performance Metric, Performance Analysis, Constructive Feedback, Performance Measurement, Workforce Planning, Workforce Management, Workforce Development, Dashboard, Data Analysis, Data Analysis Software

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • I

    IIMA - IIM Ahmedabad

    High-Performance Leadership

    Skills you'll gain: Trustworthiness, Leadership Studies, Leadership, Leadership Development, Mindfulness, Executive Presence, Team Leadership, Leadership and Management, Organizational Leadership, Business Leadership, Business Ethics, Culture Transformation, Strategic Leadership, Meditation & Breathwork, Stress Management, Personal Integrity, Empathy & Emotional Intelligence, Decision Making, Change Management, Strategic Thinking

    ★ 4.8 (2.3K) · Intermediate · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Business Model for Entrepreneurs

    Skills you'll gain: Entrepreneurship, Growth Strategies, Market Analysis, Operations, Persona Development, Value Propositions, Target Market, Customer Analysis, Marketing Channel, Business Development, Business Strategies, Business, Case Studies, Design Strategies, Design, Decision Making, Web Design and Development, Test Case, Learning Strategies, Test Script Development

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • D

    Duke University

    Oil & Gas Industry Operations and Markets

    Skills you'll gain: Petroleum Industry, Oil and Gas, Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Operations, Production Process, Manufacturing and Production, Process Engineering, Market Trend, Cost Estimation, Market Analysis, Natural Resource Management, Capital Expenditure, Resource Utilization

    ★ 4.8 (6.7K) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    SkillsBooster Academy

    AI Tools for Professional Branding & Linkedin Optimization

    Skills you'll gain: Prompt Engineering, LinkedIn, Prompt Engineering Tools, Content Creation, Brand Strategy, Branding, Social Media Content, AI Personalization, Content Strategy, Professional Networking, AI literacy, Anthropic Claude, Generative AI, Professional Development, ChatGPT, Microsoft Copilot, Keyword Research, Personal Development, Communication Strategies, General Networking

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • T

    The Chinese University of Hong Kong

    Selling to Chinese Consumers

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Brand Management, Diversity Marketing, Marketing, Marketing Management, Branding, Global Marketing, Strategic Marketing, Business-To-Consumer, Business Marketing, Digital Media Strategy, Market Dynamics, Brand Strategy, Brand Loyalty, Brand Awareness, Brand Marketing, Customer Analysis, Digital Brand Strategy, Digital Advertising

    ★ 4.8 (319) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Strategic Thinking, Business Transformation, Organizational Development, Business Risk Management, AI literacy, Digital Transformation, Risk Analysis, AI Integrations, Business Ethics, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    ★ 4.6 (2.6K) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Chinese University of Hong Kong

    Doing Business in China

    Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Ideation, Consumer Behaviour, Initiative and Leadership, Marketing Psychology, Brand Management, Diversity Marketing, Strategic Thinking, Marketing Planning, Marketing Communications, Marketing, Business Strategy, Proposal Development, Business Strategies, Strategic Partnership, Competitive Intelligence

    ★ 4.8 (683) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • J

    John Wiley & Sons

    Cybersecurity For Dummies

    Skills you'll gain: Cybersecurity, Cyber Security Assessment, Human Factors (Security), Incident Response, Cyber Attacks, Cyber Security Strategy, Cyber Threat Intelligence, Security Management, Authentications, Vulnerability Assessments, Governance, Disaster Recovery, Computer Security Incident Management, Security Awareness, Threat Management, Threat Detection, Enterprise Security, Security Controls, Network Security, Risk Management

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
1…110111112…529

In summary, here are 10 of our most popular marketing strategy courses

  • Talent Management: Sage Publications
  • The fundamentals of hotel distribution: ESSEC Business School
  • Migrations Google Cloud Database : stratégie: Google Cloud
  • Engagement & Feedback Optimization: Microsoft
  • High-Performance Leadership: IIMA - IIM Ahmedabad
  • Business Model for Entrepreneurs: EDUCBA
  • Oil & Gas Industry Operations and Markets: Duke University
  • AI Tools for Professional Branding & Linkedin Optimization: SkillsBooster Academy
  • Selling to Chinese Consumers: The Chinese University of Hong Kong
  • AI, Business & the Future of Work: Lund University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok