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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
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    K

    Kennesaw State University

    Writing Professional Email and Memos (Project-Centered Course)

    Skills you'll gain: Peer Review, Grammar, Business Writing, Business Correspondence, Writing, Writing and Editing, Editing, Concision, Taking Meeting Minutes, Professionalism, Business Communication, Report Writing, Target Audience, Communication, Constructive Feedback

    4.3
    Rating, 4.3 out of 5 stars
    ·
    457 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
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    S

    SkillsBooster Academy

    Building Multimodal AI Agents

    Skills you'll gain: Prompt Engineering, Agentic Workflows, Generative AI Agents, Gemini, AI Enablement, Generative AI, AI Product Strategy, Tool Calling, ChatGPT, Agentic systems, OpenAI, Storyboarding, Context Engineering, AI literacy, Artificial Intelligence, Context Management, Image Analysis, Process Optimization, Business, Productivity

    Beginner · Course · 1 - 3 Months

  • Status: Preview
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    T

    Technical University of Denmark (DTU)

    Organic Solar Cells - Theory and Practice

    Skills you'll gain: Laboratory Testing, Semiconductors, Materials science, Sustainable Technologies, Energy and Utilities, Chemistry, Analytical Testing, Process Engineering, Laboratory Research, Manufacturing Processes, Failure Analysis, Product Lifecycle Management

    4.7
    Rating, 4.7 out of 5 stars
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    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Illinois Tech

    Business & Technology

    Skills you'll gain: Responsible AI, Culture Transformation, Innovation, Organizational Change, Design Thinking, Business Transformation, Strategic Leadership, Product Lifecycle Management, Machine Learning Methods, Global Marketing, Data Ethics, Entrepreneurship, Artificial Intelligence, Change Management, Organizational Leadership, Business Strategies, Machine Learning Algorithms, Business Modeling, Product Strategy, Strategic Planning

    Build toward a degree

    4.6
    Rating, 4.6 out of 5 stars
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    117 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Branding and Customer Experience

    Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Strategy, Brand Management, Journey Mapping, Consumer Behaviour, Value Propositions, Internal Communications, Subcontracting, Managed Services, Supplier Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    568 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, AI Product Strategy, AI Enablement, Product Management, Market Opportunities, ChatGPT, Business Strategy, Customer Insights, Product Development, Innovation, Product Requirements, AI Personalization, Product Knowledge

    4.4
    Rating, 4.4 out of 5 stars
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    37 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    C

    Chris Croft Training

    Communication in Management & Leadership: Complete Guide

    Skills you'll gain: Business Communication, Communication, Leadership and Management, Communication Planning, Leadership, Leadership Studies, Corporate Communications, Communication Strategies, Team Leadership, Persuasive Communication, Interpersonal Communications, Business Leadership, Strategic Communication, Non-Verbal Communication, Leadership Development, Strategic Leadership, Internal Communications, Organizational Leadership, Initiative and Leadership, Digital Communications

    Mixed · Course · 1 - 3 Months

  • Status: Preview
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    U

    University of New Mexico

    International Business II

    Skills you'll gain: International Finance, Entrepreneurship, Global Marketing, Business Management, New Business Development, Staff Management, Organizational Structure, Intercultural Competence, Workforce Management, Operations Management, Organizational Strategy, Business Strategy, Economics, Market Dynamics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    800 reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Capstone: Integrated Sales Excellence

    Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations

    Advanced · Course · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
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    619 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Hot New Release
    Hot New Release
    C

    Coursera

    Sales Excellence

    Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Product Knowledge, Personalized Campaigns, Sales Presentations, Sales Strategy, Lead Generation, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    501 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Beyond the Chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Google Gemini, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Google Workspace, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    629 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Writing Professional Email and Memos (Project-Centered Course): Kennesaw State University
  • Building Multimodal AI Agents: SkillsBooster Academy
  • Organic Solar Cells - Theory and Practice: Technical University of Denmark (DTU)
  • Business & Technology: Illinois Tech
  • Branding and Customer Experience: IE Business School
  • AI Innovation & Entrepreneurship: STARWEAVER
  • Communication in Management & Leadership: Complete Guide: Chris Croft Training
  • International Business II: University of New Mexico
  • Capstone: Integrated Sales Excellence: IBM
  • Salesforce Sales Development Representative: Salesforce

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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