• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Automation

Marketing Automation Courses

Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Popular Marketing Automation Courses and Certifications


  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Enterprise Product Management Fundamentals

    Skills you'll gain: Product Development, New Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Planning, Product Requirements, Agile Product Development, AI Product Strategy, Cross-Functional Collaboration, Product Strategy, Market Analysis, Business Research, Compliance Management, Competitive Analysis, Cross-Functional Team Leadership, Enterprise Security, Agile Methodology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    320 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Procurement Basics

    Skills you'll gain: Request For Quotation (RFQ), Stakeholder Management, Procurement, Request for Proposal, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    636 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Management: Initial Product Strategy and Plan

    Skills you'll gain: Product Lifecycle Management, Product Roadmaps, Product Management, Product Planning, New Product Development, Product Strategy, Product Development, Project Planning, Project Documentation, Agile Product Development, Product Requirements, Business Planning, User Requirements Documents, Team Building, Competitive Analysis, Marketing Planning, Market Analysis, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    213 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    AI-Assisted Content Creation & Refinement

    Skills you'll gain: Generative AI, Web Content Accessibility Guidelines, Social Media Content, TikTok, AI powered creativity, Photo/Video Production and Technology, Copywriting, Responsible AI, Prompt Engineering, Content Creation, Video Editing, Social Media Campaigns, Writing, Social Media Strategy, Photo Editing, Content Strategy, Business Ethics, Ethical Standards And Conduct, Brand Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Continuous Delivery & DevOps

    Skills you'll gain: Continuous Delivery, DevOps, Continuous Deployment, Devops Tools, CI/CD, Continuous Integration, Test Automation, Agile Methodology, Automation, Continuous Improvement Process, Unit Testing, Information Technology Operations, Systems Administration, System Testing, Software Testing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, Power Platform Architecture & Technical Design, No-Code Development, Data Visualization, Data Integration, Business Intelligence, Process Design, Product Automation, Microsoft Development Tools, Business Intelligence Software, Business Process Automation, Productivity Software, Application Development, Process Modeling, Performance Analysis, Application Design, Automation

    4.3
    Rating, 4.3 out of 5 stars
    ·
    315 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Machine Learning Operations (MLOps): Getting Started

    Skills you'll gain: MLOps (Machine Learning Operations), Model Deployment, Google Cloud Platform, Model Evaluation, Model Training, DevOps, Cloud Deployment, Devops Tools, Continuous Deployment, CI/CD, AI Workflows, Automation

    4
    Rating, 4 out of 5 stars
    ·
    488 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Get Started with Canva

    Skills you'll gain: Multimedia, Canva (Software), Animations, Graphics Software, Design, Graphic and Visual Design Software, Video Production, Graphic Design, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    278 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Content Creation for TikTok, YouTube, Instagram, Facebook

    Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling

    3.9
    Rating, 3.9 out of 5 stars
    ·
    52 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Building Your Freelancing Career

    Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Financial Data, Service Improvement, Risk Management, Financial Acumen, Tax Preparation, Business Process Automation, Budget Management, Risk Mitigation, Contract Management, Business Strategies, Tax Management, Accounting and Finance Software, Business Strategy, Process Improvement, Entrepreneurship, Marketing, Leadership and Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    444 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Effective Compliance Programs

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Law, Regulation, and Compliance, Internal Communications, Regulatory Requirements, Procedure Development, Continuous Monitoring, Culture Transformation, Behavior Management, Disciplinary Procedures, Ethical Standards And Conduct, Psychology, Strategic Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    884 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    677 reviews

    Beginner · Course · 1 - 4 Weeks

1…112113114…457

In summary, here are 10 of our most popular marketing automation courses

  • Enterprise Product Management Fundamentals: Microsoft
  • Procurement Basics: Rutgers the State University of New Jersey
  • Product Management: Initial Product Strategy and Plan: SkillUp
  • AI-Assisted Content Creation & Refinement: University of California, Davis
  • Continuous Delivery & DevOps: University of Virginia
  • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
  • Machine Learning Operations (MLOps): Getting Started: Google Cloud
  • Get Started with Canva: Coursera
  • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
  • Building Your Freelancing Career: California Institute of the Arts

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok