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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Uncover Insights: AI-Driven Focus Groups

    Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Microsoft Power BI and Power Platform for Productivity

    Skills you'll gain: Extract, Transform, Load, Star Schema, Microsoft Power Platform, Data Analysis Expressions (DAX), Data Storytelling, Microsoft Power Automate/Flow, Dashboard Creation, Dashboard, Microsoft Excel, Excel Formulas, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Data Presentation, Spreadsheet Software, No-Code Development, Data Modeling, Data Visualization, Data Analysis, Business Intelligence

    ★ 4.4 (799) · Beginner · Specialization · 3 - 6 Months

  • I

    IESE Business School

    Analysis of Business Problems

    Skills you'll gain: Business Analytics, Business Analysis, Financial Analysis, Strategic Decision-Making, Business Strategy, Strategic Thinking, Analytical Skills, Data-Driven Decision-Making, Complex Problem Solving, Analysis, Case Studies, Marketing, Consumer Behaviour, Decision Making, Organizational Effectiveness, Working Capital, Branding

    ★ 4.7 (156) · Mixed · Course · 1 - 3 Months

  • P

    Packt

    Transforming & Analyzing Data: Lakehouse to Insights

    Skills you'll gain: Power BI, Data Transformation, Data Lakes, Data Warehousing, Real Time Data, Extract, Transform, Load, Data Architecture, Data-Driven Decision-Making, Dashboard, Data Pipelines, Dashboard Creation, Data Modeling, Business Reporting, Data Presentation, Transact-SQL, Business Intelligence, Data Analysis, Microsoft 365, Python Programming, Machine Learning

    Intermediate · Course · 1 - 3 Months

  • H

    HRCI

    Foundations of HR Operations

    Skills you'll gain: Human Resources, Human Resources Information System (HRIS), Human Resource Strategy, Human Resource Policies, Human Resources Management and Planning, Human Resource Management, HR Tech, Human Resources Software, Vendor Management, Law, Regulation, and Compliance, Business Correspondence, People Analytics, Vendor Relationship Management, Labor Compliance, Workforce Management, Management Reporting, Internal Communications, Regulation and Legal Compliance, Business Communication, Communication

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Santa Barbara

    Economics of Markets, Government, and Nonprofits

    Skills you'll gain: Generally Accepted Auditing Standards, Financial Auditing, Auditing, Certified Public Accountant, Ethical Standards And Conduct, Governmental Accounting, Internal Auditing, Standard Accounting Practices, External Auditing, Economics, Public Accounting, Business Economics, Non-Profit Accounting, Market Dynamics, Supply And Demand, Economics, Policy, and Social Studies, Market Analysis, Financial Reporting, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Creo Incubator

    Strategic Leadership: Influence & Thought Leadership

    Skills you'll gain: Intercultural Competence, Content Creation, Influencing, Diversity Awareness, Cultural Sensitivity, Content Marketing, Leadership, Content Strategy, Leadership Development, Professional Networking, Strategic Thinking, Strategic Leadership, Business Leadership, Sustainable Business, Drive Engagement, Team Leadership, Cross-Functional Team Leadership, Negotiation, Conflict Management, Critical Thinking

    Intermediate · Course · 1 - 4 Weeks

  • T

    Technics Publications

    Data Modeling Fundamentals

    Skills you'll gain: Data Modeling, Database Design, Network Model, Data Architecture, Database Development, Data Strategy, Database Software, Database Theory, Databases, Database Application, Database Administration, Relational Databases, Database Systems, Database Management Systems, Data Governance, Database Architecture and Administration, Database Management, Business Analysis, Graph Theory, Business Analytics

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    Azure Databricks Cookbook

    Skills you'll gain: Databricks, Apache Kafka, Azure DevOps, Data Pipelines, Microsoft Azure, CI/CD, Data Lakes, Continuous Integration, Data Integration, Real Time Data, Apache Spark, DevOps, Power BI, Big Data, Data Processing, Data Warehousing, Data Architecture, Cloud Security, Data Management, Performance Tuning

    Intermediate · Course · 1 - 3 Months

  • U

    Universidade de São Paulo

    Criação de Startups: Como desenvolver negócios inovadores

    Skills you'll gain: Market Analysis, Entrepreneurship, Market Opportunities, Market Research, User Feedback, Business Modeling, User Research, New Product Development, Marketing, Product Development, Business Planning, Digital Marketing, New Business Development, Innovation, Business Development, Business Strategies, Ideation, Scalability, Entrepreneurial Finance, Business Strategy

    ★ 4.8 (614) · Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Use AI During Calls

    Skills you'll gain: Overcoming Objections, Phone Sales, Telephone Skills, Closing (Sales), Return On Investment, B2B Sales, Price Negotiation, Prompt Engineering, Customer Service, Data Storytelling, Real Time Data, Data-Driven Decision-Making, Persona (User Experience), Analysis, Data Visualization, Storytelling, Performance Metric, Business Metrics, Data Import/Export

    Intermediate · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Business Intelligence & Reporting Tools

    Skills you'll gain: SQL Server Reporting Services, Database Design, Microsoft Access, Microsoft Excel, Business Intelligence, Pivot Tables And Charts, Business Intelligence Software, Database Systems, Dashboard, Business Reporting, Databases, Compensation Analysis, Relational Databases, Dashboard Creation, Spreadsheet Software, Data Integrity, Data Validation, Data Visualization, Analytics, Business

    Beginner · Specialization · 3 - 6 Months

1…113114115…492

In summary, here are 10 of our most popular marketing analytics courses

  • Uncover Insights: AI-Driven Focus Groups: Coursera
  • Microsoft Power BI and Power Platform for Productivity: Microsoft
  • Analysis of Business Problems: IESE Business School
  • Transforming & Analyzing Data: Lakehouse to Insights: Packt
  • Foundations of HR Operations: HRCI
  • Economics of Markets, Government, and Nonprofits: University of California, Santa Barbara
  • Strategic Leadership: Influence & Thought Leadership: Creo Incubator
  • Data Modeling Fundamentals: Technics Publications
  • Azure Databricks Cookbook: Packt
  • Criação de Startups: Como desenvolver negócios inovadores: Universidade de São Paulo

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