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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Preview
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    É

    École Nationale des Ponts et Chaussées

    Mastering bitumen for better roads and innovative applications

    Skills you'll gain: Petroleum Industry, Sustainable Engineering, Environmental Engineering, Oil and Gas, Environment Health And Safety, Construction Engineering, Civil Engineering, Occupational Safety and Health Administration (OSHA), Safety Assurance, Transportation Operations, Sustainable Design, Energy and Utilities, Materials science, Construction, Chemical Engineering, Technical Standard, Chemistry, Production Process, Performance Testing, Manufacturing Processes

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IE Business School

    Investigación de mercados y comportamiento del consumidor

    Skills you'll gain: Consumer Behaviour, Survey Creation, Market Research, Data Analysis, Marketing, Data Collection, Marketing Psychology, Marketing Strategies, Research Design, Market Data, Target Market, Experimentation, Decision Making, B2B Sales

    4.5
    Rating, 4.5 out of 5 stars
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    747 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Customer Value in Pricing Strategy

    Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    373 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    E

    ESSEC Business School

    The fundamentals of hotel distribution

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Marketing Strategies, Web Design and Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Virginia

    Market and Competition in Pricing Strategy

    Skills you'll gain: Market Dynamics, Product Lifecycle Management, Competitive Analysis, Target Market, Market Share, Business Strategy, Marketing, Value Propositions, Game Theory, Consumer Behaviour, Strategic Partnership, New Business Development, Regulation and Legal Compliance

    4.8
    Rating, 4.8 out of 5 stars
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    235 reviews

    Beginner · Course · 1 - 4 Weeks

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    Free Trial
    C

    Coursera

    Brand Management: Strategies for a Strong Brand

    Skills you'll gain: Brand Management, Brand Strategy, Brand Awareness, Branding, Brand Marketing, Brand Loyalty, Marketing Analytics, Marketing Management, Data-Driven Decision-Making, Business Analytics, Sustainable Business, Governance, Stakeholder Engagement, Storytelling, Growth Strategies, Innovation, Customer Engagement, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    188 reviews

    Beginner · Course · 1 - 4 Weeks

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    T

    The State University of New York

    International Cyber Conflicts

    Skills you'll gain: Cyber Threat Intelligence, Cyber Security Policies, Cybersecurity, International Relations, Cyber Governance, Network Infrastructure, Conflict Management, Security Management, Political Sciences, Media and Communications, Psychology

    4.5
    Rating, 4.5 out of 5 stars
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    1.6K reviews

    Mixed · Course · 1 - 3 Months

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    U

    Universidad de Chile

    Costos para los Negocios

    Skills you'll gain: Cost Accounting, Management Reporting, Small Business Accounting, Cost Management, Management Accounting, Financial Reporting, Operating Expense, Inventory Accounting, Material Handling, Labor Compliance, Business Administration

    4.9
    Rating, 4.9 out of 5 stars
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    3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Introduction to Market Research

    Skills you'll gain: Proposal Development, Market Research, Data Collection, Research Design, Research Methodologies, Business Research, Surveys, Research, Market Analysis, Qualitative Research, Data Analysis, Business Reporting, Business Ethics

    4.5
    Rating, 4.5 out of 5 stars
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    77 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Programa Especializado en Gerencia de Proyectos Complejos

    Skills you'll gain: Project Scoping, Scope Management, Feasibility Studies, Work Breakdown Structure, Project Estimation, Project Management Life Cycle, Cost Estimation, Requirements Management, Project Schedules, Case Studies, Project Management, Project Risk Management, Project Management Institute (PMI) Methodology, Scheduling, Project Portfolio Management, Strategic Planning, Crisis Management, Project Design, Project Controls, Project Documentation

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    A

    Adobe

    Graphic Design

    Skills you'll gain: Adobe Illustrator, Color Theory, Typography, Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Adobe Creative Cloud, Design Elements And Principles, Layout Design, Creative Design, Logo Design, Digital Design, Generative AI

    4.6
    Rating, 4.6 out of 5 stars
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    311 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Fundraising and Crowdsourcing, Business Development, Business Modeling, Market Opportunities, Team Building, Market Analysis, Strategic Planning, Resource Management, Customer Analysis, Leadership

    4.8
    Rating, 4.8 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Mastering bitumen for better roads and innovative applications: École Nationale des Ponts et Chaussées
  • Investigación de mercados y comportamiento del consumidor: IE Business School
  • Customer Value in Pricing Strategy: University of Virginia
  • The fundamentals of hotel distribution: ESSEC Business School
  • Market and Competition in Pricing Strategy: University of Virginia
  • Brand Management: Strategies for a Strong Brand: Coursera
  • International Cyber Conflicts: The State University of New York
  • Costos para los Negocios: Universidad de Chile
  • Introduction to Market Research: Queen Mary University of London
  • Programa Especializado en Gerencia de Proyectos Complejos: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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