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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    No-Code Websites: Learn with Projects

    Skills you'll gain: Email Automation, WordPress, Web Presence, AI Personalization, Event Management, Content Management Systems, Search Engine Optimization, Web Analytics and SEO, AI powered creativity, Content Optimization, Blogs, Content Performance Analysis, Web Design, Web Development, Web Analytics, No-Code Development, Content Creation, Digital Publishing, Content Management, Brand Management

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7.6K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Extended Reality for Everybody

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Storyboarding, Virtual Reality, Unreal Engine, Interactive Design, Usability Testing, Design Thinking, 3D Assets, Virtual Environment, User Experience, Experience Design, Prototyping, Unity Engine, User Experience Design, Interaction Design, Visual Storytelling, Design, Disabilities, Emerging Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    603 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Beyond the Chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, AI Product Strategy, Google Gemini, Generative AI, AI Enablement, AI Workflows, Google Cloud Platform, Google Workspace, AI Integrations

    4.6
    Rating, 4.6 out of 5 stars
    ·
    629 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Building Your Sales Career

    Skills you'll gain: Inside Sales, Consultative Approaches, Sales Training, Consultative Selling, Sales, Sales Development, General Sales Practices, Sales Strategy, Sales Process, Relationship Building, Customer Relationship Building, Rapport Building, Solution Selling, Prospecting and Qualification, Consumer Behaviour, Personalized Service, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    677 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Q

    Queen Mary University of London

    Research Methodologies

    Skills you'll gain: Qualitative Research, Research Methodologies, Surveys, Data Collection, Focus Group, Research, Market Research, Research Design, Sample Size Determination, Survey Creation, Interviewing Skills, Analysis, Probability & Statistics, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    991 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Pricing Strategy in Practice

    Skills you'll gain: Market Dynamics, Revenue Management, Strategic Marketing, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Customer Insights, Market Share, Business Economics, B2B Sales

    4.7
    Rating, 4.7 out of 5 stars
    ·
    171 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    C

    Chris Croft Training

    Communication in Management & Leadership: Complete Guide

    Skills you'll gain: Business Communication, Communication, Leadership and Management, Communication Planning, Leadership, Leadership Studies, Corporate Communications, Communication Strategies, Team Leadership, Persuasive Communication, Interpersonal Communications, Business Leadership, Strategic Communication, Non-Verbal Communication, Leadership Development, Strategic Leadership, Internal Communications, Organizational Leadership, Initiative and Leadership, Digital Communications

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    STARWEAVER

    Negotiation, Closing, and Account Success

    Skills you'll gain: Enterprise Sales, Performance Measurement, Competitive Intelligence, Market Intelligence, Price Negotiation, Sales Strategy, Sales Management, Negotiation, Performance Metric, Closing (Sales), Sales Process, Competitive Analysis, Key Performance Indicators (KPIs), Sales Pipelines, Market Research, Performance Analysis, Selling Techniques, Value Propositions, Cross-Functional Collaboration, Value Engineering

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    STARWEAVER

    AI Innovation & Entrepreneurship

    Skills you'll gain: Business Process Modeling, Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Business Process Automation, Process Analysis, AI Product Strategy, AI Enablement, Product Management, Market Opportunities, ChatGPT, Business Strategy, Customer Insights, Product Development, Innovation, Product Requirements, AI Personalization, Product Knowledge

    4.4
    Rating, 4.4 out of 5 stars
    ·
    37 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Custom Deep Learning Model Architecture

    Skills you'll gain: PyTorch (Machine Learning Library), Convolutional Neural Networks, Recurrent Neural Networks (RNNs), Generative AI, Model Optimization, Deep Learning, Generative Model Architectures, Computer Vision, Artificial Neural Networks, Generative Adversarial Networks (GANs), Model Training, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Methods, Autoencoders, Network Architecture, Model Evaluation, Debugging

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    California Institute of the Arts

    Web Design: Wireframes to Prototypes

    Skills you'll gain: Wireframing, User Interface and User Experience (UI/UX) Design, Mockups, UI/UX Strategy, Responsive Web Design, User Interface (UI), Web Design, User Interface (UI) Design, User Experience Design, Prototyping, Web Design and Development, Web Language, UI/UX Research, Graphic and Visual Design, Interactive Design, HTML and CSS, Design Strategies, Design Elements And Principles, Typography, Hypertext Markup Language (HTML)

    4.9
    Rating, 4.9 out of 5 stars
    ·
    922 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI Evaluation and Investment Decisions

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), AI Product Strategy, Microsoft Copilot, AI Enablement, Responsible AI, Return On Investment, Cost Benefit Analysis, AI Security, Business Priorities, Governance Risk Management and Compliance, Financial Modeling, Governance, Data Governance, Executive Presence, Key Performance Indicators (KPIs), Risk Analysis, Operating Cost, Decision Making, Power Platform Architecture & Technical Design, Risk Modeling

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • No-Code Websites: Learn with Projects: Coursera
  • Extended Reality for Everybody: University of Michigan
  • Gen AI: Beyond the Chatbot: Google Cloud
  • Sales Training: Building Your Sales Career: HubSpot Academy
  • Research Methodologies: Queen Mary University of London
  • Pricing Strategy in Practice: University of Virginia
  • Communication in Management & Leadership: Complete Guide: Chris Croft Training
  • Negotiation, Closing, and Account Success: STARWEAVER
  • AI Innovation & Entrepreneurship: STARWEAVER
  • Custom Deep Learning Model Architecture: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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