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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Create a Promotional Video using Canva

    Skills you'll gain: Customer Engagement, Canva (Software), Selling Techniques, Video Production, Promotional Materials, Copywriting, Promotional Strategies, Social Media Content, Driving engagement, Multimedia, Product Promotion, Marketing, Social Media Marketing, Value Propositions, Content Creation, Animations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • J

    John Wiley & Sons

    Foundations of Corporate Valuation and Value Creation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Business Valuation, Risk Management, Corporate Strategy, Business Risk Management, Corporate Finance, Equities, Corporate Sustainability, Financial Management, Return On Investment, Finance, Financial Analysis, Financial Market, Governance, Cash Flows, Risk Appetite, Business Strategies, Performance Measurement, Technology Strategies, Market Analysis

    Intermediate · Course · 1 - 3 Months

  • I

    IBM

    IBM Data Analyst Capstone Project

    Skills you'll gain: Dashboard, Dashboard Creation, IBM Cognos Analytics, Data Visualization, Data Presentation, Presentations, Data Wrangling, Exploratory Data Analysis, Business Intelligence Software, Statistical Visualization, Data Analysis, Interactive Data Visualization, Microsoft PowerPoint, Data Visualization Software, Data Cleansing, Business Intelligence, Looker (Software), Data Manipulation, Web Scraping, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Advanced · Course · 1 - 3 Months

  • E

    EDUCBA

    Technical Analysis for Market Trend Trading

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Marketing Psychology, Financial Market, Market Analysis, Analysis, Consolidation

    Mixed · Course · 1 - 4 Weeks

  • E

    Emory University

    Introduction to Management Consulting

    Skills you'll gain: Consulting, Management Consulting, Business Consulting, Consultative Approaches, Problem Solving, Analysis, Client Services, Business Analytics, Business Strategies, Organizational Change, Decision Making, Complex Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • H

    HEC Paris

    Entrepreneurship Strategy: From Ideation to Exit

    Skills you'll gain: Ideation, Entrepreneurship, Innovation, Creative Thinking, Entrepreneurial Finance, Creativity, Sales Strategy, Commercialization, B2B Sales, Sales, Business Planning, Product Planning, Sales Management, Business Strategy, Business Development, New Business Development, Personal Attributes, Self-Awareness, Personal Development, Global Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Qualitative Research Interviews

    Skills you'll gain: Qualitative Research, Interviewing Skills, Focus Group, Business Research, Market Analysis, Customer Analysis, Data Collection

    Beginner · Course · 1 - 4 Weeks

  • D

    Dartmouth College

    Digital Transformation for Managers

    Skills you'll gain: Digital Transformation, Customer experience strategy (CX), Data Strategy, Business Transformation, Data-Driven Decision-Making, Analytics, Business Analytics, Internet Of Things, Cloud Computing, Scalability, Automation, Organizational Strategy, Business Modeling, Technology Strategies, Strategic Decision-Making, Data Analysis, Innovation, Organizational Leadership, Business Metrics, AI Workflows

    4.8
    Rating, 4.8 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Forex Trading and Technical Analysis

    Skills you'll gain: Technical Analysis, Market Trend, Trend Analysis, Financial Trading, Financial Market, Risk Management, Market Data, Marketing Psychology, Market Dynamics, Market Analysis, Risk Analysis, Financial Analysis, Performance Analysis, Risk Control, Test Automation, Analysis, Forecasting, Order Entry, Model Evaluation, Order Management

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Illinois Urbana-Champaign

    Microeconomics Principles

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Economics, Policy, and Social Studies, Business, Business Operations, Consumer Behaviour, Operations, Political Sciences, Social Sciences, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Revenue Management, Market Analysis, Socioeconomics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Market Analysis and Trend Forecasting with Data

    Skills you'll gain: Trend Analysis, Market Data, Market Share, Market Trend, Market Opportunities, Forecasting, Market Analysis, Competitive Analysis, Market Research, Market Intelligence, Go To Market Strategy, Time Series Analysis and Forecasting, Growth Strategies, Data Analysis, Data Visualization, Data-Driven Decision-Making, Data Presentation, Data Storytelling, Quantitative Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • J

    John Wiley & Sons

    The Secrets of AI Value Creation

    Skills you'll gain: Responsible AI, AI Enablement, AI Product Strategy, Data Ethics, Data Strategy, Data-Driven Decision-Making, Strategic Decision-Making, Digital Transformation, Data Management, Technology Strategies, Strategic Leadership, Business Analytics, Strategic Thinking, Business Transformation, Business Strategy, Cloud Services, Project Management, Artificial Intelligence, Business, Business Process Improvement

    Beginner · Specialization · 3 - 6 Months

1…118119120…493

In summary, here are 10 of our most popular marketing analytics courses

  • Create a Promotional Video using Canva: Coursera
  • Foundations of Corporate Valuation and Value Creation: John Wiley & Sons
  • IBM Data Analyst Capstone Project: IBM
  • Technical Analysis for Market Trend Trading: EDUCBA
  • Introduction to Management Consulting: Emory University
  • Entrepreneurship Strategy: From Ideation to Exit: HEC Paris
  • Qualitative Research Interviews: Coursera
  • Digital Transformation for Managers: Dartmouth College
  • Forex Trading and Technical Analysis: EDUCBA
  • Microeconomics Principles: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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