Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

DeepLearning.AI
Skills you'll gain: Model Evaluation, Deep Learning, Statistical Analysis, Clinical Trials, Feature Engineering, Data Preprocessing, Classification And Regression Tree (CART), Risk Modeling, Statistical Methods, Treatment Planning, Data Analysis, Precision Medicine, Convolutional Neural Networks, Decision Tree Learning, Predictive Modeling, Applied Machine Learning, Image Analysis, Statistical Machine Learning, Diagnostic Radiology, Machine Learning
★ 4.7 (2.5K) · Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Excel Formulas, Spreadsheet Software, Microsoft Excel, Microsoft Office, Microsoft 365, Data Analysis, Gross Profit, Document Management, Business Mathematics
★ 4.6 (2.6K) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: People Development, People Analytics, Data Storytelling, Workforce Development, Human Resources, Professional Development, Interviewing Skills, Professional Networking, Human Resource Strategy, People Management, Employee Coaching, AI Enablement, Organizational Development, Dashboard, Coaching, Portfolio Management, Training Programs, Talent Management, Communication Strategies, Verbal Communication Skills
Beginner · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: People Analytics, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Transformation, Dashboard, Data Validation, Spreadsheet Software, Business Reporting, Data Wrangling, Data Cleansing, Business Analytics, Data Analysis, Exploratory Data Analysis, Microsoft Copilot, Artificial Intelligence, Data Visualization, Data Visualization Software, Generative AI, Automation
Intermediate · Course · 1 - 3 Months

Pearson
Skills you'll gain: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: AI Product Strategy, Prompt Engineering, Product Roadmaps, Prompt Engineering Tools, Persona (User Experience), Competitive Analysis, Sprint Planning, Agile Product Development, Backlogs, Persona Development, Market Opportunities, Product Management, Product Strategy, Jira (Software), User Story, Market Analysis, Agile Methodology, Product Planning, AI Enablement, Product Requirements
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Data Storytelling, Presentations, Rmarkdown, Data Presentation, Data Cleansing, Data Visualization, Ggplot2, Data Validation, Spreadsheet Software, Data Visualization Software, Data Ethics, Data Analysis, Interactive Data Visualization, Data-Driven Decision-Making, Tableau Software, Data Processing, Dashboard, Stakeholder Communications, Dashboard Creation, File Management
★ 4.8 (12K) · Beginner · Professional Certificate · 3 - 6 Months

University of California, Davis
Skills you'll gain: Quantitative Research, Statistical Hypothesis Testing, Survey Creation, Surveys, Marketing Analytics, Regression Analysis, Business Research, Market Research, Statistical Inference, Marketing, Statistical Analysis, Statistical Methods, Data-Driven Marketing, Probability & Statistics, Analytics, Analysis, Advanced Analytics, Market Analysis, Sampling (Statistics), Data Cleansing
★ 4.4 (348) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: AWS SageMaker, Internet Of Things, Model Deployment, Cloud Deployment, Cloud-Based Integration, Amazon Web Services, Microsoft Azure, Real Time Data, Applied Machine Learning, Apache Airflow, Control Systems, Cybersecurity, Grafana, Firewall, Cloud Computing, Cloud Infrastructure, Automation, Artificial Intelligence, Python Programming, Machine Learning
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Event Marketing, Presentations, Video Editing, Canva (Software), Marketing Materials, Marketing Collateral, Prompt Engineering Tools, Color Theory, Typography, Storytelling, Interactive Design, Marketing Design, Cross-Channel Marketing, Visual Design, Brand Strategy, Social Media, Logo Design, Layout Design, Social Media Content
★ 4.5 (75) · Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Role-Based Access Control (RBAC), Oracle Databases, Identity and Access Management, Performance Tuning, Data Modeling, Enterprise Modeling, Data Architecture, Data Persistence, Security Controls, Query Languages, Dashboard, Data Governance, Data Access, Business Intelligence, Performance Analysis, Analytics, Security Management, Business Logic, Data Presentation
Advanced · Course · 1 - 4 Weeks

Skills you'll gain: Excel Formulas, Data Storytelling, Microsoft Excel, Dashboard Creation, Dashboard, Pivot Tables And Charts, Power BI, Data-Driven Decision-Making, Microsoft Copilot, Spreadsheet Software, Extract, Transform, Load, Data Presentation, Data Visualization Software, Generative AI, Data Visualization, Data Analysis, Interactive Data Visualization, Business Intelligence, Data Collection, Business Metrics
★ 4.5 (846) · Beginner · Specialization · 3 - 6 Months