• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • P

    Pearson

    Understanding Business Models

    Skills you'll gain: Business Modeling, Feasibility Studies, Entrepreneurship, Business Strategy, Strategic Partnership, Strategic Thinking, Marketing Channel, Business Architecture, New Business Development, Business Analysis, Revenue Management, Business Operations, Value Propositions

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • E

    EDUCBA

    Credit, Market & Liquidity Risk

    Skills you'll gain: Credit Risk, Portfolio Risk, Lending and Underwriting, Investment Management, Bank Regulations, Portfolio Management, Risk Modeling, Risk Management, Cash Management, Financial Market, Market Liquidity, Banking, Derivatives, Finance, Analysis, Performance Analysis, Decision Making, Analytics, Construction, Design

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    SkillsBooster Academy

    AI-Powered Design & Creative Tools

    Skills you'll gain: Adobe Firefly, Prompt Engineering, Prompt Patterns, Anthropic Claude, Figma (Design Software), UI/UX Strategy, User Interface and User Experience (UI/UX) Design, AI Product Strategy, Generative AI, Design, AI Workflows, Canva (Software), Visual Design, Web Design, Artificial Intelligence, Design Thinking, Adobe Photoshop, Interaction Design, Project Design, Content Creation

    ★ 4.4 (29) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Delivering, Promoting, and Sustaining Customer Value

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • K

    Knowledge Accelerators

    From Excel to Power BI

    Skills you'll gain: Power BI, Dashboard Creation, Business Intelligence, Business Intelligence Software, Data Visualization, Business Reporting, Data Presentation, Business Analytics, Data Analysis, Data Synthesis, Excel Formulas, Data Manipulation, Collaborative Software, Trend Analysis, Data Management, Data Quality

    ★ 4.5 (1.7K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Mastering Communication, Persuasion, and Buyer Engagement

    Skills you'll gain: Closing (Sales), Sales Presentation, Active Listening, Selling Techniques, Conflict Management, General Sales Practices, Persuasive Communication, Sales, Sales Strategy, Verbal Communication Skills, Storytelling, Sales Management, Negotiation, Emotional Intelligence, Drive Engagement, Relationship Management, Overcoming Objections, Empathy & Emotional Intelligence, Customer Relationship Building, Strategic Marketing

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of California San Diego

    Drug Commercialization

    Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmaceutical Sales, Managed Care, Intellectual Property, Sales Strategy, Product Planning, Clinical Trials, Portfolio Management, Clinical Research, Strategic Partnership, Regulatory Affairs, Promotional Strategies, Marketing Strategies, Business Strategies

    ★ 4.7 (1.4K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Microsoft

    Microsoft Azure AI Fundamentals AI-900 Exam Prep

    Skills you'll gain: Responsible AI, Anomaly Detection, Image Analysis, Text Mining, Unsupervised Learning, Microsoft Azure, Data Ethics, Natural Language Processing, AI Workflows, Computer Vision, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Software, Model Training, Regression Analysis, Artificial Intelligence, No-Code Development, AI literacy, Predictive Modeling, Machine Learning

    ★ 4.5 (1.6K) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • R

    Rice University

    Basic Data Descriptors, Statistical Distributions, and Application to Business Decisions

    Skills you'll gain: Statistics, Descriptive Statistics, Probability & Statistics, Probability Distribution, Business Analytics, Statistical Methods, Microsoft Excel, Statistical Modeling, Data Analysis, Excel Formulas, Statistical Analysis, Descriptive Analytics, Box Plots, Sampling (Statistics), Statistical Inference, Correlation Analysis, Decision Making, Variance Analysis

    ★ 4.7 (2.7K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Retail Management and Supply Chain Fundamentals

    Skills you'll gain: Inventory and Warehousing, Warehousing, Retail Management, Warehouse Operations, Warehouse Management, Inventory Management, Retail Store Operations, Merchandising, Supply Chain, Transportation, Supply Chain, and Logistics, Logistics, Retail Sales, Operations Management, Supply Chain Planning, Customer Service, Sales, Planning, Analytics, Decision Making, Design

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    IBM UI/UX Designer

    Skills you'll gain: User Story, Information Architecture, UI/UX Research, User Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Thinking, Agile Software Development, UI/UX Strategy, Scrum (Software Development), User Centered Design, Design Research, Responsive Web Design, User Interface (UI), Figma (Design Software), Wireframing, User Experience, Adobe XD, Responsible AI, Prototyping

    ★ 4.8 (2.9K) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • U

    University of Illinois Urbana-Champaign

    Business Strategy

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Organizational Strategy, Strategic Thinking, Corporate Strategy, Strategic Planning, Strategic Leadership, Business Management, Strategic Decision-Making, Competitive Analysis, Business Modeling, Market Analysis, Value Propositions, Resource Utilization

    ★ 4.8 (2.1K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
    Category: Build toward a degree
    Build toward a degree
1…119120121…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok