Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
IE Business School
Skills you'll gain: Customer experience strategy (CX), Customer experience improvement, Branding, Brand Management, Behavioral Economics, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Integrated Marketing Communications, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership
Intermediate · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making
Mixed · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacology, Sales Management, Intellectual Property, Clinical Trials, Business Modeling, Portfolio Management, Strategic Partnership, Promotional Strategies, Business Strategy, Marketing Strategies, Market Dynamics
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Data Analysis Expressions (DAX), Data Modeling, Star Schema, Power BI, Database Design, Data Analysis, Data Transformation, Time Series Analysis and Forecasting, Performance Tuning, Data Visualization
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Relationship Management, Professional Development, Customer Relationship Management, Interpersonal Communications, Service Recovery, Business Communication, Strategic Communication, Compassion, Solution Delivery
Intermediate · Course · 1 - 3 Months

Rice University
Skills you'll gain: Data Visualization Software, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Processing, Data Manipulation, Software Installation, Development Environment, Data Structures, File Management, Scripting, Data Storage, Data Import/Export, Data Analysis, Program Development, Data Integration, Computer Programming
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Prompt Engineering, Customer Retention, Customer Acquisition Management, User Feedback, Responsible AI, Customer Service, Customer experience strategy (CX), Customer Success Management, Customer Engagement, Generative AI, Customer Support, Customer Analysis, AI Personalization, ChatGPT, Anthropic Claude, Artificial Intelligence, Business Process Automation, Data-Driven Decision-Making, Automation, Predictive Analytics
Intermediate · Specialization · 1 - 3 Months

Interactive Brokers
Skills you'll gain: Derivatives, Equities, Risk Analysis, Financial Trading, International Finance, Investments, Securities Trading, Financial Market, Risk Management, Financial Statement Analysis, Financial Analysis, Market Analysis, Analysis, Capital Markets, Tax, Balance Sheet, Financial Regulations, Market Data, Technical Analysis, Market Dynamics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Pinterest, Online Advertising, Social Media Campaigns, Digital Advertising, Advertising Campaigns, Content Performance Analysis, Marketing Analytics, Marketing, Social Media Marketing, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling
Intermediate · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter
Intermediate · Guided Project · Less Than 2 Hours