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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • V

    Vanderbilt University

    ChatGPT Advanced Data Analysis

    Skills you'll gain: Prompt Engineering, AI Workflows, ChatGPT, Responsible AI, Prompt Patterns, Data Visualization, Document Management, Data Presentation, AI powered creativity, Multimodal Prompts, Data Compilation, Data Processing, AI literacy, Text Mining, Debugging, Data Transformation, Generative AI, File I/O, Data Analysis

    ★ 4.8 (986) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • I

    IBM

    Business Intelligence (BI) Essentials

    Skills you'll gain: Business Intelligence, Data-Driven Decision-Making, Data Mining, Business Intelligence Software, Business Analytics, Data Analysis, Statistical Visualization, Data Management, Data Store, Data Collection, Data Visualization, Analytics, Data Warehousing, Data Wrangling, Extract, Transform, Load, Data Presentation, Statistical Analysis

    ★ 4.7 (431) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Analysis and Exploration

    Skills you'll gain: Exploratory Data Analysis, Data Analysis, Business Analytics, Descriptive Analytics, Descriptive Statistics, Analytics, Analytical Skills, Statistical Analysis, Statistical Visualization, Data Visualization, Correlation Analysis, Histogram, Box Plots, Statistical Methods, Plot (Graphics), Scatter Plots, Statistics, Data Presentation, Graphing

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free Trial
    Free Trial
  • P

    Pearson

    Pricing and Sales Promotion

    Skills you'll gain: Sales Process, Sales Strategy, Sales, Sales Management, Product Promotion, Promotions and Campaigns, Product Strategy, Promotional Strategies, Product Lining, Strategic Marketing, Revenue Management, General Sales Practices, Selling Techniques, Market Dynamics, Consumer Behaviour, Cost Accounting, Value Propositions, Business Ethics, Customer Analysis, Competitive Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • J

    Johns Hopkins University

    Exploratory Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Plot (Graphics), Statistical Visualization, Ggplot2, Dimensionality Reduction, Data Visualization Software, R Programming, R (Software), Graphing, Data Analysis, Statistical Analysis, Unsupervised Learning, Statistical Methods

    ★ 4.7 (6.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • S

    STARWEAVER

    AI for Non-Technical Professionals

    Skills you'll gain: Responsible AI, Google Gemini, Generative AI, ChatGPT, Anthropic Claude, AI Enablement, AI literacy, AI Product Strategy, Microsoft Copilot, Gemini, AI powered creativity, AI Workflows, GitHub Copilot, Artificial Intelligence and Machine Learning (AI/ML), AI Personalization, AI Integrations, Data Management, Business Leadership, Professional Development, Business Analysis

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • E

    ESSCA School of Management

    The Persona Method for Innovation

    Skills you'll gain: Persona (User Experience), Design Thinking, Persona Development, Human Centered Design, Generative AI, AI literacy, Innovation, User Research, Responsible AI, User Centered Design, Solution Design, Product Development, Ideation, Customer Analysis, Customer Insights, Market Research, Needs Assessment

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
  • U

    University of Pennsylvania

    Regulatory Compliance

    Skills you'll gain: Compliance Training, Compliance Management, Regulatory Compliance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, General Data Protection Regulation (GDPR), Medical Privacy, Law, Regulation, and Compliance, Legal Risk, Information Privacy, Governance Risk Management and Compliance, Personally Identifiable Information, Regulatory Requirements, Regulation and Legal Compliance, Internal Communications, Procedure Development, Data Security, Continuous Monitoring, Health Information Management, Risk Management, Business Strategy

    ★ 4.8 (2.9K) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    Gandhian Thought and Communication

    Skills you'll gain: Media and Communications, Public Affairs, Communication Strategies, Community Organizing, Advocacy, Communication, Persuasive Communication, Strategic Communication, Journalism, Media Relations, Public History, Political Sciences, Storytelling, Social Justice, Community Outreach, Conflict Management, Culture, Governance, Digital Marketing Campaigns, World History

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Packt

    Growth Product Manager's Handbook

    Skills you'll gain: Growth Strategies, Product Management, Agile Product Development, Product Marketing, Customer Success Management, User Research, Product Roadmaps, Product Strategy, Performance Metric, Go To Market Strategy, Performance Measurement, Product Development, Customer Insights, Product Improvement, Value Propositions, Design and Product, Content Performance Analysis, Design Thinking, User Experience, B2B Sales

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
  • D

    Duke University

    Machine Learning Foundations for Product Managers

    Skills you'll gain: Deep Learning, Model Evaluation, Unsupervised Learning, Machine Learning Methods, Classification And Regression Tree (CART), Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Artificial Neural Networks, Decision Tree Learning, Model Training, Computer Vision, Logistic Regression, Supervised Learning, Machine Learning Algorithms, Natural Language Processing, Predictive Modeling, Data Science, Predictive Analytics

    ★ 4.7 (848) · Intermediate · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Content Scheduling, Branding, Brand Strategy, Graphic Design, Graphic and Visual Design Software, Target Audience, Social Media Content, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    ★ 4.4 (208) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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