Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

National Taiwan University
Skills you'll gain: 3D Modeling, SketchUp (3D Modeling Software), Software Installation, Visualization (Computer Graphics)
Beginner · Course · 1 - 3 Months

S.P. Jain Institute of Management and Research
Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies
Build toward a degree
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Content Development and Management, Client Services, Content Strategy, Presentations, Digital Marketing, Project Management, Competitive Analysis, Business Strategy
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Territory Management, Sales Pipelines, Cold Calling, Regional Sales, Closing (Sales), Sales Presentation, Sales Presentations, Sales Strategy, Lead Generation, Inside Sales, B2B Sales, Consultative Selling, Sales Prospecting, Microsoft Copilot, AI Personalization, Email Automation, Customer Relationship Management (CRM) Software, Generative AI, ChatGPT, Customer Engagement
Intermediate · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Open Mindset, Resource Management, Leadership
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Requirements Elicitation, Software Design Documents, Requirements Analysis, Security Requirements Analysis, Mockups, Interviewing Skills, User Requirements Documents, Data Flow Diagrams (DFDs), Storyboarding, Requirements Management, Functional Requirement, Goal Setting, Software Development Methodologies, Software Documentation, Diagram Design, Agile Methodology, Business Requirements, Unified Modeling Language, Risk Management Framework, System Requirements
Beginner · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Culture Transformation, Talent Management, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Team Leadership, Organizational Strategy, Business Transformation, Ethical Standards And Conduct, Communication, Governance, Change Management, Decision Making, Collaboration
Mixed · Course · 3 - 6 Months

University of Colorado System
Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Star Schema, Relational Databases, Snowflake Schema, Business Intelligence, SQL, Pivot Tables And Charts, Data Mart, PostgreSQL, Data Transformation
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

University of Virginia
Skills you'll gain: Agile Software Development, Agile Methodology, Agile Project Management, Team Performance Management, Team Management, Team Building, Team Leadership, Sprint Retrospectives, Backlogs, Kanban Principles, Sales Presentation, Innovation, Lean Methodologies, Process Improvement, Selling Techniques, Prioritization, Discussion Facilitation, Goal Setting
Mixed · Course · 1 - 4 Weeks

California Institute of the Arts
Skills you'll gain: Intellectual Property, Business Planning, Competitive Analysis, Business Risk Management, Tax Preparation, Business Process Automation, Budget Management, Business Strategy, Contract Management, Peer Review, Process Improvement, Financial Analysis, Financial Forecasting, Small Business Accounting, Client Services, Financial Modeling, Market Analysis, Entrepreneurship, Marketing, Leadership and Management
Beginner · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Design Thinking, Process Mapping, Kanban Principles, Lean Methodologies, Lean Manufacturing, Agile Software Development, Workflow Management, Business Workflow Analysis, Product Development, Agile Methodology, Lean Six Sigma, Process Improvement, Software Development, Software Development Methodologies, Continuous Improvement Process, Innovation, Product Testing
Beginner · Course · 1 - 4 Weeks