• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    T

    The Chinese University of Hong Kong

    Entrepreneurship

    Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Ideation, Initiative and Leadership, Business Planning, Entrepreneurial Finance, Leadership Development, New Business Development, New Product Development, Strategic Thinking, Financial Analysis, Market Research, Presentations, Growth Strategies, Financial Modeling, Fundraising

    4.7
    Rating, 4.7 out of 5 stars
    ·
    312 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Product Management Fundamentals

    Skills you'll gain: Stakeholder Management, Product Management, Stakeholder Engagement, Product Roadmaps, Stakeholder Communications, Competitive Analysis, Product Lifecycle Management, Product Development, Market Research, Product Strategy, Agile Product Development, Market Analysis, Agile Methodology, Product Requirements, Business Strategy, Conflict Management, Kanban Principles, Communication, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Generative AI with LangChain

    Skills you'll gain: LangChain, Prompt Engineering, Retrieval-Augmented Generation, LangGraph, AI Orchestration, Model Deployment, Prompt Patterns, LLM Application, Generative AI Agents, Generative AI, Agentic Workflows, AI Security, OpenAI, Tool Calling, Generative Model Architectures, Prompt Engineering Tools, OpenAI API, AI Workflows, Large Language Modeling, Model Context Protocol

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    P

    Pearson

    Writing in Different Disciplines

    Skills you'll gain: Writing, Technical Writing, Writing and Editing, Technical Communication, Liberal Arts, Social Sciences, Research, Science and Research

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Blockchain and Cryptocurrency Explained

    Skills you'll gain: Blockchain, Emerging Technologies, FinTech, Market Dynamics, Digital Assets, Cryptography, Market Trend, Business Solutions, Business Analysis, Payment Systems, Algorithms, Distributed Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    977 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Probability & Statistics, Descriptive Statistics, Statistics, Data Literacy, Data Analysis, Statistical Methods, Statistical Modeling, Correlation Analysis, Statistical Analysis, Descriptive Analytics, Data Presentation, Statistical Visualization, Probability, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Market Opportunities, Marketing Planning, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Communication Planning, Marketing Management, Consumer Behaviour, Branding, Business Strategy, Market Analysis, Sustainable Development, Target Market, Marketing Strategy and Techniques, Product Strategy, Brand Management, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Lean Six Sigma

    Skills you'll gain: Lean Six Sigma, Process Capability, Lean Manufacturing, Process Improvement and Optimization, Process Analysis, Six Sigma Methodology, Process Mapping, Lean Methodologies, Statistical Process Controls, Process Improvement, Kaizen Methodology, Process Optimization, Quality Control, Product Flow Diagram, Quality Monitoring, Statistical Analysis, Continuous Improvement Process, Analysis, Predictive Modeling, Production Process

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Introduction to Business

    Skills you'll gain: Search Engine Marketing, Business Strategy, Digital Brand Strategy, Keyword Research, Digital Marketing, Financial Accounting, Organizational Leadership, Online Advertising, Cash Flow Forecasting, Search Engine Optimization, Business Planning, Accountability, Business Management, Leadership and Management, Fiscal Management, Forecasting, Cost Control, Operating Expense, Strategic Planning, Storytelling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    846 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Conversion Email Copy

    Skills you'll gain: Email Marketing, Copywriting, Conversion Funnel Analysis, Email Automation, Marketing Automation, Persuasive Communication, Driving engagement, Writing, Marketing, Editing, Content Performance Analysis, Value Propositions, Marketing Psychology, Target Audience, Promotional Strategies, Analysis, Creative Design, Drive Engagement

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de Chile

    Marketing Gerencial

    Skills you'll gain: Brand Management, Consumer Behaviour, Strategic Marketing, Marketing Management, Marketing, Marketing Strategies, Customer Relationship Building, Branding, Brand Strategy, Marketing Planning, Customer Engagement, Customer Relationship Management, Customer Insights, Value Propositions, Market Dynamics, Business Strategies, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Campaign Planning, Personalized Campaigns, Social Media Campaigns, Social Media Content, Social Media Analytics, Generative AI, Social Media Strategy, AI Personalization, Campaign Management, Content Creation, Social Media Management, AI literacy, Marketing Strategies, Social Media Marketing, Data-Driven Marketing, Persona Development, Content Performance Analysis, Content Strategy, Content Optimization, Data Analysis

    Intermediate · Specialization · 3 - 6 Months

1…123124125…454

In summary, here are 10 of our most popular market research courses

  • Entrepreneurship: The Chinese University of Hong Kong
  • Product Management Fundamentals: Xbox
  • Generative AI with LangChain: Packt
  • Writing in Different Disciplines: Pearson
  • Blockchain and Cryptocurrency Explained: University of Michigan
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Marketing Verde: Universidad de los Andes
  • Lean Six Sigma: Tecnológico de Monterrey
  • Introduction to Business: University of California, Irvine
  • Craft Conversion Email Copy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok