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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


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    Y

    Yale University

    Introduction to Medical Software

    Skills you'll gain: Clinical Trials, Software Development Life Cycle, Medical Devices, Systems Development, Usability, Medical Privacy, Regulatory Affairs, Verification And Validation, Human Factors, Regulatory Requirements, Quality Management Systems, Risk Management, Medical Management, User Interface (UI), Software Design, Healthcare Project Management, Software Testing, Entrepreneurship, Artificial Intelligence and Machine Learning (AI/ML), User Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    284 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
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    U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Applied Machine Learning, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Scalability, Machine Learning, Natural Language Processing, Big Data, Probability & Statistics, Algorithms

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.7K reviews

    Mixed · Course · 1 - 3 Months

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    U

    University of Michigan

    Making Successful Decisions through the Strategy, Law & Ethics Model

    Skills you'll gain: Intellectual Property, Strategic Decision-Making, Decision Making, Arbitration, Mediation, Business Ethics, Leadership, Law, Regulation, and Compliance, Business Strategy, Talent Acquisition, Contract Management, Innovation, Regulatory Compliance, Human Resources, Product Development, Business Risk Management, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
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    448 reviews

    Beginner · Course · 1 - 3 Months

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    G

    Georgia Institute of Technology

    Introduction to High-Throughput Materials Development

    Skills you'll gain: Materials science, Experimentation, New Product Development, Laboratory Research, Product Development, Sustainable Technologies, Chemical Engineering, Process Development, Chemistry, Prototyping, Mechanical Engineering, Laboratory Techniques

    4.6
    Rating, 4.6 out of 5 stars
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    180 reviews

    Intermediate · Course · 1 - 3 Months

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    I

    IBM

    IBM Systems and Solutions Architect

    Skills you'll gain: Process Mapping, Business Process Modeling, Business Analysis, Cloud-Native Computing, Data Migration, Software Architecture, Stakeholder Analysis, Systems Design, Extract, Transform, Load, Systems Architecture, Communication Planning, Stakeholder Management, Data Integration, Network Security, Test Planning, Cybersecurity, Enterprise Architecture, Software Testing, Project Management, Information Technology

    4.8
    Rating, 4.8 out of 5 stars
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    278 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Generative AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, AI Orchestration, AI Workflows, LLM Application, Data Engineering, Data Manipulation, AI Enablement, Snowflake Schema, Agentic systems, Model Context Protocol, Large Language Modeling, Model Deployment, Data Warehousing, Unstructured Data, Tool Calling, Embeddings, Cloud Development, SQL

    4.8
    Rating, 4.8 out of 5 stars
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    234 reviews

    Beginner · Professional Certificate · 1 - 3 Months

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    U

    Universitat Autònoma de Barcelona

    ¿Cómo persuadir? Jugando con palabras, imágenes y números

    Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology

    4.4
    Rating, 4.4 out of 5 stars
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    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Software Architecture

    Skills you'll gain: Software Architecture, Unified Modeling Language, Software Design, Product Family Engineering, Software Systems, Software Development, Software Documentation, Software Design Patterns, Middleware, Maintainability, Application Deployment, Scalability, Databases

    4.5
    Rating, 4.5 out of 5 stars
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    938 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Executives and Business Leaders

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, Data Ethics, AI Product Strategy, AI Enablement, Artificial Intelligence, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Compliance Training, IBM Cloud, Cloud Computing Architecture, Strategic Leadership, Data Strategy, Brainstorming, Return On Investment, LLM Application, Governance

    4.7
    Rating, 4.7 out of 5 stars
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    665 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Finance for Managers

    Skills you'll gain: Financial Management, Financial Acumen, Financial Data, Management Accounting, Finance, Profit and Loss (P&L) Management, Business Metrics, Business Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    1K reviews

    Mixed · Course · 1 - 4 Weeks

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    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
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    246 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Leeds

    Fundamental Skills in Engineering Design

    Skills you'll gain: Engineering Design Process, Engineering Management, Requirements Elicitation, Product Lifecycle Management, Problem Solving, Product Design, Product Development, Engineering Practices, New Product Development, Product Requirements, Conceptual Design

    4.7
    Rating, 4.7 out of 5 stars
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    229 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular product marketing courses

  • Introduction to Medical Software: Yale University
  • Machine Learning: Classification: University of Washington
  • Making Successful Decisions through the Strategy, Law & Ethics Model: University of Michigan
  • Introduction to High-Throughput Materials Development: Georgia Institute of Technology
  • IBM Systems and Solutions Architect: IBM
  • Snowflake Generative AI: Snowflake
  • ¿Cómo persuadir? Jugando con palabras, imágenes y números: Universitat Autònoma de Barcelona
  • Software Architecture: University of Alberta
  • Generative AI for Executives and Business Leaders: IBM
  • Finance for Managers: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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Arts and Humanities
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425 courses
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145 courses
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Math and Logic
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