• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • M

    Madecraft

    Impactful Business Communication

    Skills you'll gain: Email Marketing, Non-Verbal Communication, Copywriting, Emotional Intelligence, Newsletters, Empathy & Emotional Intelligence, Virtual Teams, Business Writing, Persuasive Communication, Communication, Interpersonal Communications, Stakeholder Communications, Business Communication, Influencing, Public Speaking, Executive Presence, Professional Development, Active Listening, Presentations, Team Collaboration

    Beginner · Specialization · 3 - 6 Months

  • O

    Olay

    Introduction to Cosmetic Science and Ingredients

    Skills you'll gain: Quality Control, Statistical Process Controls, Laboratory Procedures, Laboratory Testing, Ideation, Market Analysis, Good Manufacturing Practices, Product Quality (QA/QC), Feasibility Studies, Chemistry, Quality Assurance, Regulatory Compliance, Quality Management, Performance Testing, Customer Insights, Safety Standards, Product Design, Biochemistry, General Science and Research, Ethical Standards And Conduct

    ★ 4.7 (573) · Beginner · Specialization · 3 - 6 Months

  • P

    Packt

    AI-Driven Quality - White Belt & Champion Essentials

    Skills you'll gain: Six Sigma Methodology, Process Improvement, Continuous Improvement Process, Quality Improvement, Process Improvement and Optimization, Analytics, Business Process Automation, AI Enablement, Performance Measurement, Automation, Robotic Process Automation, AI Integrations, ChatGPT, Big Data, Generative AI, Cloud Computing

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Davis

    Research Proposal: Initiating Research

    Skills you'll gain: Market Research, Proposal Writing, Surveys, Research Methodologies, Market Analysis, Business Research, Data Collection, Proposal Development, Quantitative Research, Business Writing, Sampling (Statistics), Survey Creation, Qualitative Research, Request for Proposal, Client Services, Professional Networking, Peer Review, Communication, Data Quality

    ★ 4.6 (946) · Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Digital Productivity Toolkit for Beginners

    Skills you'll gain: QuickBooks (Accounting Software), Canva (Software), Business Intelligence, Calendar Management, Productivity Software, Business Intelligence Software, Customer Relationship Management (CRM) Software, Presentations, Sales Pipelines, Google Workspace, Accounting Software, Business Analytics, Customer Relationship Management, Accounting and Finance Software, Collaborative Software, Workflow Management, Project Management, Process Design, Teamwork, Financial Management

    Beginner · Course · 3 - 6 Months

  • D

    DeepLearning.AI

    AI for Medical Diagnosis

    Skills you'll gain: Model Evaluation, Patient Evaluation, Data Preprocessing, Diagnostic Tests, Convolutional Neural Networks, Image Analysis, Diagnostic Radiology, Predictive Modeling, Risk Modeling, Statistical Machine Learning, Artificial Intelligence, Predictive Analytics, Applied Machine Learning, Medical Imaging, Machine Learning Methods, Computer Vision, Deep Learning, Natural Language Processing, Machine Learning, Radiology

    ★ 4.7 (2.1K) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Competitive Analysis and Strategy

    Skills you'll gain: Competitive Analysis, Product Strategy, Competitive Intelligence, Market Analysis, Data-Driven Decision-Making, Product Knowledge, Product Management, Business Strategy, Strategic Thinking, Market Research, Strategic Decision-Making, Business Analysis, Company, Product, and Service Knowledge, Gap Analysis, Market Dynamics

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Introduction to Genomic Technologies

    Skills you'll gain: Bioinformatics, Data Science, Molecular Biology, Science and Research, Data Processing, Data Analysis, Computer Science, Correlation Analysis, Biotechnology, Statistical Analysis, Computational Thinking, Life Sciences, Probability & Statistics, Statistics, Software Engineering, Algorithms, Biology

    ★ 4.6 (4.9K) · Mixed · Course · 1 - 4 Weeks

  • S

    SAS

    SAS Programmer

    Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Statistical Reporting, Data Processing, Requirements Analysis, Data Transformation, Statistical Programming, Data Validation, Analysis, Statistical Analysis, Data Analysis, Exploratory Data Analysis, Data Wrangling, Data Analysis Software, Data Preprocessing, Data Integration, Statistical Software

    ★ 4.8 (3.5K) · Beginner · Professional Certificate · 3 - 6 Months

  • P

    Packt

    Advanced Power BI Integration, AI, and Governance Strategies

    Skills you'll gain: Capacity Management, Data Loss Prevention, Power BI, Resource Management, Data Security, Microsoft Power Platform, Microsoft Teams, Microsoft Copilot, Microsoft 365, Data Governance, Data Management, Microsoft Office, Business Intelligence, Data Integration, AI Enablement, AI Product Strategy, Governance, Data Analysis, Data Analysis Software

    Advanced · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Value Creation Through Innovation

    Skills you'll gain: Closing (Sales), Business Modeling, Cold Calling, Design Thinking, Customer Analysis, Entrepreneurship, Selling Techniques, Market Opportunities, Innovation, Sales Process, Market Research, Market Analysis, Target Market, Marketing, General Sales Practices, Ideation, Marketing Strategy and Techniques, Marketing Strategies, Business Strategy, Strategic Marketing

    ★ 4.6 (724) · Intermediate · Specialization · 3 - 6 Months

  • U

    University of New Mexico

    International Business I

    Skills you'll gain: International Finance, Social Sciences, Economics, Policy, and Social Studies, International Relations, Social Studies, Political Sciences, Economic Development, Culture, Global Marketing, Socioeconomics, Cultural Diversity, World History, Intercultural Competence, Business Economics, Cultural Sensitivity, Economics, Business, Financial Market

    ★ 4.7 (2.3K) · Mixed · Course · 1 - 3 Months

1…125126127…493

In summary, here are 10 of our most popular marketing analytics courses

  • Impactful Business Communication: Madecraft
  • Introduction to Cosmetic Science and Ingredients: Olay
  • AI-Driven Quality - White Belt & Champion Essentials: Packt
  • Research Proposal: Initiating Research: University of California, Davis
  • Digital Productivity Toolkit for Beginners: Packt
  • AI for Medical Diagnosis: DeepLearning.AI
  • Competitive Analysis and Strategy: Coursera
  • Introduction to Genomic Technologies: Johns Hopkins University
  • SAS Programmer: SAS
  • Advanced Power BI Integration, AI, and Governance Strategies: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok