• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • A B Testing

A/B Testing Courses

A/B testing courses can help you learn experimental design, statistical analysis, and user behavior insights. You can build skills in hypothesis formulation, result interpretation, and optimizing conversion rates. Many courses introduce tools like Google Optimize, Optimizely, and Adobe Target, which facilitate the implementation of tests and analysis of outcomes, allowing you to apply your skills in real-world marketing and product development scenarios.


Popular A/B Testing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Apply SOLID Design to Optimize Java ML

    Skills you'll gain: Apache Maven, Maintainability, Gradle, Java, Software Design, Software Architecture, Software Design Patterns, Object Oriented Design, Object Oriented Programming (OOP), API Design, Machine Learning Methods, Programming Principles, Integration Testing, Dependency Analysis, User Interface (UI) Design, Design Strategies, Program Evaluation, Automation

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Patient Safety

    Skills you'll gain: Patient Safety, Design Thinking, Change Management, Institutional Review Board (IRB), Leadership, Conflict Management, Performance Measurement, Systems Thinking, Healthcare Project Management, Solution Design, Health Systems, Data Analysis, Corrective and Preventive Action (CAPA), Value-Based Care, Continuous Quality Improvement (CQI), Quality Improvement, Risk Management, Initiative and Leadership, Data Analysis Software, Patient-centered Care

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Tools for Data Science

    Skills you'll gain: Jupyter, IBM Cloud, Data Visualization Software, R (Software), Computer Programming Tools, Development Environment, Exploratory Data Analysis, Data Science, Integrated Development Environments, Data Analysis, GitHub, Python Programming, Scala Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    30K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    No-Code Web Test Automation with Reflect

    Skills you'll gain: Browser Compatibility, Test Automation, No-Code Development, Usability Testing, User Acceptance Testing (UAT), Regression Testing, Software Testing, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Basic Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistics, Statistical Analysis, Quantitative Research, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate & Optimize LLM Performance

    Skills you'll gain: Statistical Hypothesis Testing, Data-Driven Decision-Making, LLM Application, Performance Metric, Statistical Analysis, Test Script Development, Large Language Modeling, Business Metrics, Model Evaluation, Prompt Engineering, Natural Language Processing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    Northwestern University

    Content, Advertising & Social IMC

    Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Media Strategy, Content Creation, Drive Engagement, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    Get more followers by finding trending keywords and hashtags

    Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market

    3.2
    Rating, 3.2 out of 5 stars
    ·
    15 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Exploratory Data Analysis for Machine Learning

    Skills you'll gain: Feature Engineering, Data Cleansing, Statistical Inference, Data Preprocessing, Data Access, Statistical Methods, Data Quality, Probability & Statistics, Data Analysis, Statistical Hypothesis Testing, Exploratory Data Analysis, Artificial Intelligence, Data Science, Data Transformation, Jupyter, Pandas (Python Package), Machine Learning, Box Plots, Scatter Plots, SQL

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.5K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    HTML, CSS, and Javascript for Web Developers

    Skills you'll gain: Ajax, HTML and CSS, Responsive Web Design, Bootstrap (Front-End Framework), Web Applications, Web Design, Web Development, Cascading Style Sheets (CSS), Front-End Web Development, Javascript, JSON

    4.7
    Rating, 4.7 out of 5 stars
    ·
    17K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Create An AI Agent With Replit That Automates Your Sales

    Skills you'll gain: Generative AI Agents, Email Automation, Vibe coding, Agentic Workflows, Agentic systems, AI Workflows, AI Orchestration, Sales Process, Marketing Automation, HubSpot CRM, Sales Enablement, Sales Pipelines, Software As A Service, Sales Development, Lead Generation, Business Development, Prompt Engineering, New Business Development, Application Deployment, Campaign Management

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    CertNexus

    Certified Cyber Secure Coder (Exam CSC-210)

    Skills you'll gain: Application Security, Secure Coding, Security Testing, Open Web Application Security Project (OWASP), Vulnerability, Software Testing, Computer Security, Vulnerability Management, Data Security, Security Strategy, Unit Testing, Human Factors (Security), Application Design, Information Privacy, Computer Programming, Python Programming, Node.JS, Javascript, Design Strategies, JavaScript Frameworks

    Intermediate · Specialization · 1 - 3 Months

Searches related to a/b testing

a/b testing by google
a/b testing marketing
bayesian statistics: excel to python a/b testing
1…126127128…834

In summary, here are 10 of our most popular a/b testing courses

  • Apply SOLID Design to Optimize Java ML: Coursera
  • Patient Safety: Johns Hopkins University
  • Tools for Data Science: IBM
  • No-Code Web Test Automation with Reflect: Coursera
  • Basic Statistics: University of Amsterdam
  • Evaluate & Optimize LLM Performance: Coursera
  • Content, Advertising & Social IMC: Northwestern University
  • Get more followers by finding trending keywords and hashtags: Coursera
  • Exploratory Data Analysis for Machine Learning: IBM
  • HTML, CSS, and Javascript for Web Developers: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok