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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    The Expert Academy

    Buyer Psychology: Understand Behaviour, Trust And Persuasion

    Skills you'll gain: Consumer Behaviour, Selling Techniques, Critical Thinking, Marketing Psychology, Critical Thinking and Problem Solving, General Sales Practices, Persuasive Communication, Overcoming Objections, Influencing, Trustworthiness, Conflict Management, Customer Analysis, Stakeholder Engagement, Decision Making, Behavioral Economics, Communication

    Intermediate · Course · 1 - 4 Weeks

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    EDUCBA

    Build a CRM with Spreadsheet Automation

    Skills you'll gain: Customer Data Management, Dashboard, Customer Relationship Management (CRM) Software, Dashboard Creation, Customer Relationship Management, Lead Generation, Excel Macros, Spreadsheet Software, Data Maintenance, Data Management, Automation, Data Entry, Microsoft Excel, Customer Relationship Building, Relationship Management, Business Process, Sales, Business, Productivity, Decision Making

    Mixed · Course · 1 - 4 Weeks

  • Status: New
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    Edureka

    Generative AI Essentials for Business Professionals

    Skills you'll gain: Prompt Engineering, AI Workflows, Generative AI, No-Code Development, Google Gemini, Business Process Automation, Workflow Management, ChatGPT, Automation, AI Personalization, Productivity, Model Evaluation, Business Logic, Business Communication, Artificial Intelligence, Business Operations, Business Priorities, Content Creation, Business Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Keller Williams

    The Principles of Real Estate

    Skills you'll gain: Lead Generation, Real Estate, Real Estate Sales, Property and Real Estate, Customer Relationship Building, Database Management, Real Estate Transactions, Prospecting and Qualification, Sales Prospecting, Relationship Building, Prioritization, Goal Setting, Market Data, Market Analysis, Market Trend, Compensation Management

    4.7
    Rating, 4.7 out of 5 stars
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    170 reviews

    Beginner · Course · 1 - 3 Months

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    Simplilearn

    Foundation of Agentic AI and LLM Architecture Training

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Orchestration, AI Workflows, LLM Application, Generative AI Agents, Workflow Management, AI Enablement, Business Workflow Analysis, Large Language Modeling, Decision Intelligence, Business Process Automation, Generative Model Architectures, Artificial Intelligence, Enterprise Application Management, Decision Making

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    University of Colorado Boulder

    Reward Programming: Optimizing RL Efficiency and Safety

    Skills you'll gain: Reinforcement Learning, Computational Logic, Responsible AI, AI Workflows, Machine Learning Methods, Model Optimization, Agentic systems, Machine Learning, Theoretical Computer Science, Model Evaluation, Continuous Monitoring, Functional Specification, Markov Model, Verification And Validation, Safety and Security

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado System

    Agile Leadership

    Skills you'll gain: Change Management, Scaled Agile Framework, Organizational Change, Agile Methodology, Meeting Facilitation, Positivity, Team Building, Team Collaboration, Discussion Facilitation, Resilience, Scrum (Software Development), Team Management, Sprint Retrospectives, Innovation, Sprint Planning, Culture Transformation, Organizational Development, Business Transformation, Leadership Studies, Project Management

    4.8
    Rating, 4.8 out of 5 stars
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    3.2K reviews

    Beginner · Specialization · 3 - 6 Months

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    Pontificia Universidad Católica de Chile

    Gestión de organizaciones efectivas

    Skills you'll gain: Organizational Change, Organizational Development, Organizational Strategy, Organizational Structure, Change Management, Business Transformation, Business Strategy, Political Sciences, Innovation, Strategic Thinking, Strategic Decision-Making, Technology Strategies, Knowledge Transfer, Decision Making, Persona (User Experience)

    4.8
    Rating, 4.8 out of 5 stars
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    2.5K reviews

    Mixed · Course · 1 - 3 Months

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    Board Infinity

    AI App Development: Streamlit, OpenAI API & RAG Projects

    Skills you'll gain: Tool Calling, OpenAI, AI Workflows, LLM Application, AI Integrations, Agentic Workflows, Retrieval-Augmented Generation, AI Orchestration, Generative AI Agents, Multimodal Prompts, Interactive Data Visualization, Prompt Engineering, Application Deployment, Cloud Deployment, Large Language Modeling, Image Analysis, Embeddings, Dashboard Creation, Python Programming, JSON

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
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    Pontificia Universidad Católica de Chile

    Transferencia tecnológica: De la investigación al mercado.

    Skills you'll gain: Feasibility Studies, Knowledge Transfer, Intellectual Property, Technology Strategies, Commercialization, New Product Development, Innovation, Plan Execution, Entrepreneurship, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    746 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Universidad Nacional Autónoma de México

    Introducción al mercado

    Skills you'll gain: Strategic Marketing, Product Planning, Marketing Planning, Market Research, Target Market, Product Marketing, Marketing Strategies, Go To Market Strategy, Marketing Strategy and Techniques, Market Opportunities, Marketing Budgets, Business Analytics, Market Analysis, Business Strategy, Business Planning, Consumer Behaviour, Entrepreneurship, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
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    302 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Competitive Analysis, Tax, Public Policies, Policy Analysis, Research, and Development, Cost Benefit Analysis, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
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    664 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Buyer Psychology: Understand Behaviour, Trust And Persuasion: The Expert Academy
  • Build a CRM with Spreadsheet Automation: EDUCBA
  • Generative AI Essentials for Business Professionals: Edureka
  • The Principles of Real Estate: Keller Williams
  • Foundation of Agentic AI and LLM Architecture Training: Simplilearn
  • Reward Programming: Optimizing RL Efficiency and Safety: University of Colorado Boulder
  • Agile Leadership: University of Colorado System
  • Gestión de organizaciones efectivas: Pontificia Universidad Católica de Chile
  • AI App Development: Streamlit, OpenAI API & RAG Projects: Board Infinity
  • Transferencia tecnológica: De la investigación al mercado.: Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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