Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Johns Hopkins University
Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Research, Consumer Behaviour, Influencing, Marketing Psychology, Case Studies, Persuasive Communication, Statistical Analysis, Ethical Standards And Conduct, Data Collection, Advertising, Behavioral Economics, Data Analysis Software, Biomedical Technology, Marketing Communications, Experimentation, Neurology
Intermediate · Specialization · 3 - 6 Months

Michigan State University
Skills you'll gain: Financial Statements, Intellectual Property, Value Propositions, Business Planning, Design Thinking, Ideation, Innovation, Income Statement, Entrepreneurship, Customer Acquisition Management, Business Modeling, Product Development, Balance Sheet, Market Opportunities, Verification And Validation, Creative Thinking, Lean Methodologies, Open Mindset, Resource Management, Leadership
Beginner · Specialization · 3 - 6 Months

University of Colorado System
Skills you'll gain: Requirements Elicitation, Software Design Documents, Requirements Analysis, Security Requirements Analysis, Mockups, Interviewing Skills, User Requirements Documents, Data Flow Diagrams (DFDs), Storyboarding, Requirements Management, Functional Requirement, Goal Setting, Software Development Methodologies, Software Documentation, Diagram Design, Agile Methodology, Business Requirements, Unified Modeling Language, Risk Management Framework, System Requirements
Beginner · Specialization · 3 - 6 Months

Copenhagen Business School
Skills you'll gain: Culture Transformation, Talent Management, Crisis Management, Innovation, Business Leadership, Leadership, Organizational Leadership, Strategic Leadership, Team Leadership, Organizational Strategy, Business Transformation, Ethical Standards And Conduct, Communication, Governance, Change Management, Decision Making, Collaboration
Mixed · Course · 3 - 6 Months

University of Colorado System
Skills you'll gain: Data Warehousing, Database Design, Data Integration, Extract, Transform, Load, Data Modeling, Star Schema, Relational Databases, Snowflake Schema, Business Intelligence, SQL, Pivot Tables And Charts, Data Mart, PostgreSQL, Data Transformation
Mixed · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation
Beginner · Course · 1 - 4 Weeks

Salesforce
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Order Management, Sales Management, Sales Support, Closing (Sales), Salesforce, Request For Quotation (RFQ), Product Knowledge, Contract Management, Collaborative Software, Kanban Principles
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

University of Michigan
Skills you'll gain: User Experience Design, User Research, Design Research, Usability Testing, Prototyping, Design, User Centered Design, Technical Communication, Wireframing, Storyboarding, Persona Development, Requirements Analysis, Adobe Photoshop
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, User Accounts, Design Software, Shared Media, Presentations, Organizational Skills, Account Management, Content Creation, Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Entrepreneurship, Innovation, Market Opportunities, Corporate Strategy, New Business Development, Value Propositions, Business Strategy, Competitive Analysis, Strategic Decision-Making, Market Analysis
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Customer Service, Customer and Client Support, Customer Complaint Resolution, Customer Relationship Management, Customer Retention, Customer experience improvement, Business Planning, Active Listening, Company, Product, and Service Knowledge, Communication, Adaptability
Beginner · Course · 1 - 4 Weeks