• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Customer Journey

Customer Journey Courses

Customer journey courses can help you learn customer segmentation, touchpoint analysis, and experience mapping. You can build skills in crafting personalized marketing strategies, analyzing customer feedback, and optimizing conversion rates. Many courses introduce tools like customer relationship management (CRM) software, journey mapping tools, and analytics platforms that help you track customer interactions and measure the effectiveness of your strategies.

Popular Customer Journey Courses and Certifications


  • U

    Utrecht University

    Unravelling solutions for Future Food problems

    Skills you'll gain: Nutrition and Diet, Food and Beverage, Socioeconomics, Environmental Issue, Sustainable Development, Health Disparities, Behavioral Economics, Health Equity, Psychology

    4.7
    Rating, 4.7 out of 5 stars
    ·
    156 reviews

    Beginner · Course · 1 - 3 Months

  • E

    ESSEC Business School

    L'entrepreneuriat social: faire son business plan

    Skills you'll gain: Social Impact, Market Opportunities, Business Modeling, Market Research, User Research, Program Evaluation, Business Planning, Entrepreneurship, Sustainable Business, Sustainable Development, Key Performance Indicators (KPIs), Performance Measurement, Stakeholder Engagement, Customer Analysis, Stakeholder Analysis, Needs Assessment, Target Audience, Governance, Financial Forecasting, Fundraising

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Mixed · Course · 1 - 4 Weeks

  • K

    KodeKloud

    Kubernetes for the Absolute Beginners with Hands-on Labs

    Skills you'll gain: Kubernetes, Containerization, Cloud Infrastructure, Cloud Applications, Cloud Computing, Continuous Deployment

    4.7
    Rating, 4.7 out of 5 stars
    ·
    62 reviews

    Beginner · Course · 1 - 3 Months

  • A

    Arizona State University

    Entender el diseño

    Skills you'll gain: Design Research, Design Thinking, Creative Thinking, Design, Creative Problem-Solving, Design Strategies, Aesthetics, Case Studies, User Experience Design, Sustainable Design, Graphic Design, Social Impact, Consumer Behaviour, Environmental Issue, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    564 reviews

    Mixed · Course · 1 - 3 Months

  • P

    Packt

    Playwright Python and Pytest for Web Automation Testing

    Skills you'll gain: Continuous Integration, Test Automation, Authentications, CI/CD, Test Script Development, API Testing, Software Testing, Behavior-Driven Development, Event-Driven Programming, GitHub, Cascading Style Sheets (CSS)

    4.3
    Rating, 4.3 out of 5 stars
    ·
    21 reviews

    Intermediate · Course · 3 - 6 Months

  • N

    Northwestern University

    Organizational Leadership Capstone

    Skills you'll gain: Data-Driven Decision-Making, Strategic Communication, Collaboration, Crisis Management, Team Leadership, Stakeholder Communications, Cross-Functional Team Leadership, Organizational Leadership, Market Opportunities, Customer experience improvement, Business Leadership, Culture Transformation, Initiative and Leadership, Strategic Decision-Making, Strategic Leadership, Leadership, Leadership Development, Case Studies, Design Thinking, Contingency Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    113 reviews

    Mixed · Course · 1 - 3 Months

  • U

    University at Buffalo

    Advanced Manufacturing Enterprise

    Skills you'll gain: Product Lifecycle Management, Performance Measurement, Manufacturing Operations, Supply Chain Management, Operations Management, Enterprise Resource Planning, Production Planning, Material Requirements Planning, Data Integration, Product Planning, Business Process Management, Digital Transformation, Data Security, Data Management, Decision Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Designing for User Experience

    Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, User Experience, UI/UX Research, Design Research, Ideation, Design Thinking, User Centered Design, User Flows, Creativity

    4.6
    Rating, 4.6 out of 5 stars
    ·
    110 reviews

    Mixed · Course · 1 - 3 Months

  • 2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Selling Techniques, Sales Process, Target Market, Marketing, Market Analysis, General Sales Practices, Marketing Strategy and Techniques, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Strategic Marketing, Outbound Calls, Market Opportunities, Sales, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    159 reviews

    Intermediate · Course · 1 - 3 Months

  • A

    Automatic Data Processing, Inc. (ADP)

    A Manager's Guide to Modern Hiring by AIRS®

    Skills you'll gain: Diversity Training, Workplace inclusivity, Diversity Programs, Cultural Diversity, Employee Engagement, New Hire Orientations, Diversity Marketing, Talent Recruitment, Process Development, Human Resources Management and Planning, Customer Engagement, Branding, Human Resources, Collaboration, Teamwork, Leadership and Management, Time Management, Decision Making, Resource Utilization, Critical Thinking

    4.4
    Rating, 4.4 out of 5 stars
    ·
    61 reviews

    Intermediate · Specialization · 3 - 6 Months

  • C

    Coursera

    Product and Service Development: Empathy Mapping with Miro

    Skills you'll gain: Customer Analysis, New Product Development, Persona Development, Customer Insights, Product Strategy, Product Development, Design Thinking, Business Planning, Business Strategy, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • D

    Dell

    Develop with Dell: IT Sales

    Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Rapport Building, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, General Sales Practices, Sales Presentations, Business Communication, Sales, Technical Sales, Data Centers, Phone Sales, Sales Development, Inside Sales, Outside Sales

    4.8
    Rating, 4.8 out of 5 stars
    ·
    36 reviews

    Beginner · Specialization · 1 - 3 Months

1…135136137…356

In summary, here are 10 of our most popular customer journey courses

  • Unravelling solutions for Future Food problems: Utrecht University
  • L'entrepreneuriat social: faire son business plan: ESSEC Business School
  • Kubernetes for the Absolute Beginners with Hands-on Labs: KodeKloud
  • Entender el diseño: Arizona State University
  • Playwright Python and Pytest for Web Automation Testing: Packt
  • Organizational Leadership Capstone: Northwestern University
  • Advanced Manufacturing Enterprise: University at Buffalo
  • Designing for User Experience: Microsoft
  • Marketing Strategy for Entrepreneurs: 28DIGITAL
  • A Manager's Guide to Modern Hiring by AIRS®: Automatic Data Processing, Inc. (ADP)

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok