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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Data Security, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    400 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    SQL: A Practical Introduction for Querying Databases

    Skills you'll gain: SQL, Relational Databases, MySQL, Databases, Query Languages, Database Management, Stored Procedure, IBM DB2, Data Access, Data Analysis, Data Manipulation, Data Integrity, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    685 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    AI-powered Customer Intelligence with Microsoft Copilot

    Skills you'll gain: Microsoft Copilot, Prompt Engineering, Customer Insights, Customer Analysis, Competitive Analysis, Microsoft 365, Sales Development, Persona Development, Sales Strategy, Customer Data Management, Customer Relationship Management (CRM) Software, Sales, Data Cleansing, Data Quality, Anomaly Detection, Generative Adversarial Networks (GANs), Personalized Service, Marketing Design, Sales Enablement, Marketing Automation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    71 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Predictive Modeling, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    AI for Good

    Skills you'll gain: Model Evaluation, Disaster Recovery, Data Analysis, Jupyter, Exploratory Data Analysis, Data Ethics, Image Analysis, Emergency Response, Artificial Intelligence, Machine Learning, Mitigation, Applied Machine Learning, Text Mining, Environmental Monitoring, Convolutional Neural Networks, Information Privacy, Deep Learning, Computer Vision, Supervised Learning, Natural Language Processing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    608 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Building AI Cloud Apps with Microsoft Azure

    Skills you'll gain: Responsible AI, Cloud Development, Image Analysis, Anomaly Detection, Prompt Engineering, Microsoft Copilot, Microsoft Azure, Cloud Storage, Data Storage, Cloud Applications, Text Mining, Microsoft Development Tools, Unsupervised Learning, Cloud Deployment, Data Storage Technologies, Natural Language Processing, Continuous Deployment, Computer Vision, Cloud Computing, Machine Learning

    4.4
    Rating, 4.4 out of 5 stars
    ·
    699 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Creating Business Value with Data and Looker

    Skills you'll gain: Looker (Software), Digital Transformation, Data Modeling, Dashboard, Data Literacy, Data Processing, Interactive Data Visualization, Data Visualization Software, Business Intelligence, Data Analysis, Business Analytics, Data Storytelling, Google Cloud Platform, Data Presentation, Pivot Tables And Charts, Analytics, Performance Tuning, Ad Hoc Analysis, Business Intelligence Software, Query Languages

    4.7
    Rating, 4.7 out of 5 stars
    ·
    457 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    P

    PwC

    Effective Business Presentations with Powerpoint

    Skills you'll gain: Microsoft PowerPoint, Presentations, Data Storytelling, Verbal Communication Skills, Public Speaking, Data Visualization, Business Communication, Storytelling, Communication, Peer Review, Communication Strategies, Data Analysis, Target Audience

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.1K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Pharmaceutical and Medical Device Innovations

    Skills you'll gain: Competitive Analysis, Medical Devices, Intellectual Property, Commercialization, Pharmaceuticals, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Market Analysis, Market Opportunities, Strategic Marketing, Risk Analysis, Innovation, Regulatory Requirements, Health Policy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    766 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Financial Acumen for Non-Financial Managers

    Skills you'll gain: Financial Reporting, Financial Acumen, Financial Data, Financial Statements, Income Statement, Financial Analysis, Business Reporting, Risk Analysis, Cash Flows, Predictive Analytics, Financial Forecasting, Balance Sheet, Performance Measurement, Business Metrics, Financial Management, Financial Planning, Key Performance Indicators (KPIs), Performance Analysis, Return On Investment, Business Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    980 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Risk Analysis, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    197 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Introduction to Recommender Systems: Non-Personalized and Content-Based

    Skills you'll gain: Taxonomy, Spreadsheet Software, Machine Learning, Predictive Analytics, Microsoft Excel, Persona Development, Information Architecture, Text Mining, Descriptive Statistics, Algorithms, Computer Programming, Java Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    658 reviews

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI Strategy and Governance: University of Pennsylvania
  • SQL: A Practical Introduction for Querying Databases: IBM
  • AI-powered Customer Intelligence with Microsoft Copilot: Microsoft
  • Bayesian Statistics: Duke University
  • AI for Good: DeepLearning.AI
  • Building AI Cloud Apps with Microsoft Azure: Microsoft
  • Creating Business Value with Data and Looker: Google Cloud
  • Effective Business Presentations with Powerpoint: PwC
  • Pharmaceutical and Medical Device Innovations: University of Minnesota
  • Financial Acumen for Non-Financial Managers: University of Pennsylvania

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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