Search Engine Marketing courses can help you learn keyword research, ad copywriting, campaign management, and performance analysis. You can build skills in optimizing landing pages, understanding bidding strategies, and utilizing analytics to improve ROI. Many courses introduce tools like Google Ads and SEMrush, that support executing effective campaigns and tracking their success.

The State University of New York
Skills you'll gain: Digital Design, digital literacy, Infographics, Content Creation, Graphic Design, Digital Publishing, Creative Design, Visual Design, Brainstorming, Planning, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Multimedia, Open Source Technology, Document Management, Intellectual Property
★ 4.8 (344) · Beginner · Specialization · 3 - 6 Months

National Taiwan University
Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Construction, Building Design, 3D Assets, Architecture and Construction, Computer-Aided Design, Visualization (Computer Graphics)
★ 4.8 (165) · Intermediate · Course · 1 - 3 Months
University of Virginia
Skills you'll gain: Market Dynamics, Revenue Management, Presentations, Consumer Behaviour, Customer Analysis, Competitive Analysis, Market Research, Business Strategy, Market Analysis, Case Studies, Market Share, B2B Sales
★ 4.7 (171) · Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Communication Planning, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Media and Communications, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Workplace inclusivity, Communication, Internal Communications, Diversity Equity and Inclusion Initiatives, Leadership and Management, Business Strategy, Marketing
★ 4.4 (97) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Entrepreneurship, Promotional Strategies, Business Modeling, Commercialization, Entrepreneurial Finance, Business Leadership, Content Creation, New Business Development, Digital Content, Innovation, Market Opportunities, Fundraising and Crowdsourcing, Digital Transformation, Consumer Behaviour, Marketing Strategies, Intellectual Property, Business Economics, Digital Media Strategy
★ 4.6 (165) · Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Active Listening, Non-Verbal Communication, Business Writing, Concision, Responsible AI, Team Collaboration, Writing, Cultural Sensitivity, Persuasive Communication, Interpersonal Communications, Stakeholder Engagement, Organizational Change, Google Gemini, Anthropic Claude, Change Management, Generative AI, Communication, Strategic Communication, Marketing Communications, Strategic Marketing
★ 4.5 (45) · Intermediate · Specialization · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Ajax, jQuery, Javascript and jQuery, JSON, Django (Web Framework), Web Applications, Javascript, Debugging, Data Modeling, Event-Driven Programming, Data Access, Object Oriented Programming (OOP), Python Programming
★ 4.8 (294) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Instagram, Meta Ads Manager, Advertising Campaigns, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media Content, Digital Advertising, E-Commerce, Account Management
★ 4.4 (46) · Intermediate · Guided Project · Less Than 2 Hours

Aptly
Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Business Marketing, Content Scheduling, Brand Marketing, Social Media Strategy, Social Media, Content Creation, Marketing Strategies, Content Marketing, Marketing, Web Presence, Brand Awareness, Driving engagement, Content Strategy, Branding, Customer Engagement
★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

Lund University
Skills you'll gain: Business Modeling, Digital Transformation, Digital Analysis, Innovation, Software As A Service, Software Development, Network Analysis, Business Strategy, Business Strategies, E-Commerce, Value Propositions, Decision Making, Case Studies
★ 4.6 (572) · Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Productivity Software, Scheduling, Event Management, Data Sharing
★ 4.7 (381) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Animations, Visual Storytelling, Content Creation, Social Media, Social Media Content, Graphical Tools, Design, Graphic Design, Digital Marketing
★ 4.5 (172) · Beginner · Guided Project · Less Than 2 Hours