Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of Colorado Boulder
Skills you'll gain: Prompt Engineering, New Product Development, Model Based Systems Engineering, Model Evaluation, Generative AI, Financial Statement Analysis, Sustainable Business, Data Mining, Field-Programmable Gate Array (FPGA), Delegation Skills, Strategic Decision-Making, Real-Time Operating Systems, Object Oriented Design, Sampling (Statistics), Failure Analysis, Data Ethics, Goal Setting, Database Design, Data Visualization, Supervised Learning
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Management Information Systems, Stakeholder Engagement, Strategic Communication, Social Media Management, Information Systems, Stakeholder Communications, Social Media, Stakeholder Management, Drive Engagement, Social Media Strategy, Communication Planning, Corporate Communications, Innovation, Brand Management, Collaborative Software, Internal Communications, Stakeholder Analysis, Professional Networking, Communication, Cross-Functional Collaboration
Beginner · Course · 1 - 4 Weeks
University of Alberta
Skills you'll gain: Requirements Analysis, Requirements Elicitation, Functional Requirement, Backlogs, User Requirements Documents, Change Control, User Story, System Requirements, Software Design, Acceptance Testing, Agile Methodology, Agile Software Development
Mixed · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Strategic Communication, Public Relations, Communication Planning, Marketing and Public Relations, Corporate Communications, Corporate Sustainability, Ethical Standards And Conduct, Branding, Research, Stakeholder Engagement
Beginner · Course · 1 - 3 Months

Skills you'll gain: TikTok, Video Production, Photo/Video Production and Technology, Content Creation, Content Scheduling, Web Analytics and SEO, Photography, Content Development and Management, Social Media Campaigns, Social Media Marketing, Content Performance Analysis, Social Media Content, Driving engagement, Social Media, Search Engine Optimization, Video Editing, Videography, Brand Marketing, Social Media Analytics, Visual Storytelling
Beginner · Professional Certificate · 3 - 6 Months

STARWEAVER
Skills you'll gain: Enterprise Sales, Performance Measurement, Competitive Intelligence, Market Intelligence, Price Negotiation, Sales Strategy, Sales Management, Negotiation, Performance Metric, Closing (Sales), Sales Process, Competitive Analysis, Key Performance Indicators (KPIs), Sales Pipelines, Market Research, Performance Analysis, Selling Techniques, Value Propositions, Cross-Functional Collaboration, Value Engineering
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, Responsible AI, AI Product Strategy, Data Ethics, Competitive Intelligence, AI Enablement, Generative AI, Risk Analysis, Hybrid Cloud Computing, Business Leadership, Risk Mitigation, Risking, Compliance Training, Strategic Thinking, Data Management, Strategic Leadership, AI literacy, Law, Regulation, and Compliance, Data Strategy
Intermediate · Specialization · 1 - 3 Months
University of Alberta
Skills you'll gain: Sprint Planning, Risk Management Framework, Agile Software Development, Agile Product Development, Agile Methodology, User Requirements Documents, Agile Project Management, Requirements Analysis, Software Development, Risking
Mixed · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Governance, Data Presentation, Data Visualization, Management Accounting, Data Storytelling, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, Data Ethics, SAS (Software), Interactive Data Visualization, Financial Management, Customer Analysis, Customer Insights, Digital Media Strategy, Corporate Finance, Business Valuation, Financial Analysis
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Responsible AI, Data Ethics, Generative AI, Human Centered Design, Problem Solving, Critical Thinking and Problem Solving, AI Security, AI Enablement, Business Leadership, Strategic Leadership, User Centered Design, AI Product Strategy, Solution Design, Generative Adversarial Networks (GANs), Strategic Thinking, Artificial Intelligence, Critical Thinking, Design Thinking, Thought Leadership, Project Implementation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Sales Territory Management, Account Strategy, Sales Development, Sales Presentation, B2B Sales, Sales Strategy, Consultative Selling, Sales Operations, Sales, Selling Techniques, Phone Sales, Sales Prospecting, Sales Presentations, Consultative Approaches, Sales Process, Closing (Sales), Sales Pipelines, Prospecting and Qualification, Negotiation, Engineering Calculations
Advanced · Course · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Peer Review, Business Planning, Marketing Planning, Marketing Communications, Proposal Development, Product Planning, Video Production, Strategic Marketing, Business Consulting, Business Strategy, New Business Development, Marketing Strategies, Consulting, Competitive Analysis, Presentations, Product Development, Value Propositions, Market Analysis
Beginner · Course · 1 - 3 Months