• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Chegg Skills

    Business Data Visualization

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • S

    STARWEAVER

    Financial Analyst Academy

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Capital Budgeting, Financial Modeling, Data Storytelling, Financial Forecasting, Financial Analysis, Dashboard Creation, Dashboard, Business Valuation, Income Statement, Risk Mitigation, Financial Reporting, Financial Accounting, Management Reporting, Operational Efficiency, Forecasting, Financial Acumen, Risk Management, Strategic Decision-Making

    Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • B

    Board Infinity

    Data Visualization and Storytelling with Plotly in Python

    Skills you'll gain: Plotly, Dashboard, Dashboard Creation, Interactive Data Visualization, Plot (Graphics), Data Storytelling, Data Visualization Software, Data Visualization, Spatial Data Analysis, Data Presentation, Statistical Visualization, Geospatial Mapping, Exploratory Data Analysis, Scatter Plots, Box Plots, Data Analysis, Data Wrangling, Data Science, Pandas (Python Package), Python Programming

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Category: Preview
    Preview
  • I

    Interactive Brokers

    Forex - Trading Around the World

    Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Capital Markets, Securities (Finance), Market Data, Market Dynamics, Market Liquidity, Investments, Portfolio Risk, Profit and Loss (P&L) Management, Market Analysis, Order Management

    ★ 4.3 (246) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    Universitat Autònoma de Barcelona

    Big Data: el impacto de los datos masivos en la sociedad actual

    Skills you'll gain: Data Processing, Big Data, Data Infrastructure, Data Storage Technologies, Apache Hadoop, Analytics, Data Management, Data-Driven Decision-Making, Data Analysis, Economics, Policy, and Social Studies, Data Governance, Social Impact

    ★ 4.7 (2.2K) · Beginner · Course · 1 - 3 Months

  • A

    Akamai Technologies, Inc.

    Akamai Customer Consulting and Support

    Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Databases, Operating System Administration, Database Administration, Routing Protocols, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Web Design and Development, Cascading Style Sheets (CSS), Scripting Languages, Web Development, Data Structures, Data Analysis, Software Development

    ★ 4.7 (391) · Beginner · Professional Certificate · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Data Visualization Primer: Tools & Techniques

    Skills you'll gain: Data Storytelling, Seaborn, Data Visualization, Dashboard Creation, Data Presentation, Matplotlib, Interactive Data Visualization, Dashboard, Statistical Visualization, Time Series Analysis and Forecasting, Microsoft Excel, Generative AI, Tableau Software, Data-Driven Decision-Making, Business Intelligence, Data Analysis, Business Analytics, Power BI, Google Sheets, Python Programming

    ★ 4.6 (688) · Intermediate · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Develop a Company Website with Wix

    Skills you'll gain: Event Management, Blogs, Web Presence, Content Management, Photo Editing, Editing, Writing and Editing, Web Design, Digital Publishing, Web Design and Development, No-Code Development, User Accounts, Brand Management, Drive Engagement, Digital Marketing, Public Relations

    ★ 4.6 (1.3K) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • D

    Duke University

    Java Programming: Arrays, Lists, and Structured Data

    Skills you'll gain: File I/O, Object Oriented Design, Java Programming, Object Oriented Programming (OOP), Data Structures, Java, Cryptography, Software Engineering, Computer Programming, Algorithms, Encryption, Data Store, Program Development, Web Analytics and SEO, Data Import/Export, Web Servers, File Management

    ★ 4.6 (3.2K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Washington

    Machine Learning: Classification

    Skills you'll gain: Classification Algorithms, Classification And Regression Tree (CART), Applied Machine Learning, Model Training, Logistic Regression, Supervised Learning, Predictive Modeling, Decision Tree Learning, Data Preprocessing, Model Evaluation, Text Mining, Machine Learning Algorithms, Feature Engineering, Data Cleansing, Scalability, Model Optimization, Risking, Machine Learning, Natural Language Processing, Probability & Statistics

    ★ 4.7 (3.7K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • S

    Sage Publications

    The SAGE Handbook of Human Resource Management

    Skills you'll gain: Human Resources, Human Resources Management and Planning, Human Resource Management, Human Resource Strategy, Employee Relations, Human Capital, Labor Relations, Workforce Development, Human Resources Information System (HRIS), HR Tech, Human Resource Policies, People Analytics, Human Resources Software, Recruitment Strategies, Performance Appraisal, Talent Recruitment, Talent Management, Organizational Strategy, Employee Engagement, Strategic Leadership

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    ★ 4.9 (534) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
1…139140141…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok