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Digital Analytics Courses

Digital analytics courses can help you learn data collection techniques, data visualization, web traffic analysis, and conversion rate optimization. You can build skills in interpreting user behavior, segmenting audiences, and developing actionable insights from metrics. Many courses introduce tools like Google Analytics, Tableau, and Adobe Analytics, demonstrating how to apply these skills to track performance, measure campaign effectiveness, and enhance user engagement.

Popular Digital Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Sports Performance Analytics

    Skills you'll gain: Logistic Regression, Forecasting, Statistical Methods, Exercise Science, Regression Analysis, Plot (Graphics), Data Cleansing, Scikit Learn (Machine Learning Library), Supervised Learning, Data Processing, Statistical Hypothesis Testing, Correlation Analysis, Predictive Analytics, Applied Machine Learning, Injury Prevention, Athletic Training, Analytics, People Analytics, Data Analysis, Python Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    281 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Introducing Data Analytics and Analytical Thinking

    Skills you'll gain: Analysis, Analytics, Data Infrastructure, Data Ethics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    57 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Bestseller
    Bestseller
    G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Data Storytelling, Data Wrangling, Data Presentation, Big Data, Interactive Data Visualization, Data Analysis, Statistical Visualization, Data Cleansing, Apache Hadoop, Statistical Analysis, Data Visualization, Data Import/Export, Apache Hive, Data Mart, Data Processing, Data Warehousing, Data Transformation, Apache Spark, Data Science, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    A

    Amazon Web Services

    Fundamentals of Analytics on AWS

    Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Data Storage Technologies, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Data Storage, Amazon Web Services, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    72 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Simplilearn

    Data Analytics Course with Generative AI

    Skills you'll gain: Exploratory Data Analysis, Generative AI, Analytics, Data Analysis, Extract, Transform, Load, Interactive Data Visualization, Predictive Analytics, Data-Driven Decision-Making, Data Synthesis, Predictive Modeling, Data Presentation, Forecasting, AI Integrations, Data Transformation, Descriptive Analytics, Data Modeling, Risk Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    15 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Skills
    Job Skills
    M

    Meta

    Meta Marketing Analytics

    Skills you'll gain: Meta Ads Manager, Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Data-Driven Marketing, Bayesian Statistics, Data Visualization, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Pandas (Python Package), Data Analysis, Data Visualization Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Top AI Program
    Top AI Program
    G

    Google Cloud

    Google Cloud Digital Leader Training

    Skills you'll gain: Responsible AI, Agentic Workflows, Data Architecture, Cloud Security, Cloud Management, Digital Transformation, Data Governance, Cloud Storage, Google Cloud Platform, Data Strategy, Data Storage, Agentic systems, Cloud Infrastructure, Site Reliability Engineering, Data Warehousing, Cloud Platforms, Cloud Services, Service Level, Cloud Standards, Cloud Hosting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.9K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    People Analytics with AI: Data-Driven HR Strategies

    Skills you'll gain: Stakeholder Management, Data Storytelling, People Analytics, Risk Mitigation, Workforce Planning, HR Tech, Consulting, Organizational Strategy, Persuasive Communication, Management Reporting, Communication, Data Visualization, Data Analysis, Talent Management, Strategic Thinking, Employee Engagement, Information Technology, Project Management, Empathy, Statistical Methods

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Digital Systems: From Logic Gates to Processors

    Skills you'll gain: Computer Architecture, Systems Design, Microarchitecture, System Design and Implementation, Technical Design, Application Specific Integrated Circuits, Digital Design, Design Software, Hardware Architecture, Computer Hardware, Simulations

    4.3
    Rating, 4.3 out of 5 stars
    ·
    860 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Getting Started in Google Analytics

    Skills you'll gain: Google Analytics, Web Analytics and SEO, Statistical Reporting, Data-Driven Marketing, Analytics, Data Analysis, User Accounts

    4.4
    Rating, 4.4 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    G

    Google

    Attract and Engage Customers with Digital Marketing

    Skills you'll gain: Google Ads, Search Engine Optimization, Digital Marketing, Keyword Research, Digital Advertising, Target Audience, Search Engine Marketing, Online Advertising, Persona Development, Customer Analysis, Conversion Funnel Analysis, Content Optimization, Marketing Strategy and Techniques, Advertising Campaigns, Marketing Strategies, Customer Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.8K reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular digital analytics courses

  • Sports Performance Analytics: University of Michigan
  • Introducing Data Analytics and Analytical Thinking: Google
  • Foundations of Digital Marketing and E-commerce: Google
  • Introduction to Data Analytics: IBM
  • Fundamentals of Analytics on AWS: Amazon Web Services
  • Data Analytics Course with Generative AI: Simplilearn
  • Meta Marketing Analytics: Meta
  • Google Cloud Digital Leader Training: Google Cloud
  • People Analytics with AI: Data-Driven HR Strategies: Coursera
  • Digital Systems: From Logic Gates to Processors: Universitat Autònoma de Barcelona

Skills you can learn in Business Essentials

Analytics (37)
Presentation (33)
Modeling (29)
Business Analytics (27)
Language (26)
Microsoft Excel (26)
Writing (26)
Speech (18)
Plan (17)
Business Communication (16)
Decision-making (16)
Leadership (15)

Other topics to explore

Arts and Humanities
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1095 courses
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668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

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