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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SIEM Splunk Hands-On Guide

    Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Computer Security Incident Management, Threat Detection, User Accounts, Data Transformation, Authorization (Computing), Cybersecurity, Machine Learning, Event Monitoring, Systems Administration, Security Management, Data Manipulation, Data Analysis, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    409 reviews

    Beginner Ā· Specialization Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Intel

    IntelĀ® AI Fundamentals

    Skills you'll gain: AI Enablement, Artificial Intelligence, AI Product Strategy, Business Technologies, Complex Problem Solving, Digital Transformation, Technology Strategies, Case Studies, Business Intelligence, Company, Product, and Service Knowledge, Customer experience strategy (CX), Customer Insights, Discussion Facilitation, Emerging Technologies, Responsible AI, Customer Analysis, Machine Learning, B2B Sales, Computer Hardware, Data Analysis

    4.4
    Rating, 4.4 out of 5 stars
    Ā·
    780 reviews

    Beginner Ā· Specialization Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Market Research and Competitive Analysis

    Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Market Trend, Regulatory Requirements, Innovation

    4.5
    Rating, 4.5 out of 5 stars
    Ā·
    41 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Computational Social Science Methods

    Skills you'll gain: Social Network Analysis, Social Sciences, Network Analysis, Social Studies, Data Science, Machine Learning, Computational Thinking, Artificial Intelligence, Data Analysis, Simulations, Big Data, Digital Transformation, Predictive Modeling

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    350 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Digital Marketing Institute

    Digital Channel Planning Strategy

    Skills you'll gain: Digital Marketing, Social Media Marketing, Marketing Channel, Digital Media Strategy, Marketing Automation, Marketing Strategy and Techniques, Social Media Strategy, Digital Advertising, Email Marketing, Content Marketing, Search Engine Optimization, Marketing Communications, E-Commerce, Customer Relationship Management (CRM) Software, Demand Generation, Marketing Analytics, Customer Service, Web Applications

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Data Visualization with Tableau Project

    Skills you'll gain: Data Storytelling, Proposal Development, Dashboard, Data Presentation, Data Visualization Software, Data Visualization, Tableau Software, Exploratory Data Analysis, Interactive Data Visualization, Data Analysis, Data Import/Export, Data-Driven Decision-Making, Data Cleansing, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    584 reviews

    Intermediate Ā· Course Ā· 1 - 3 Months

  • Status: Preview
    Preview
    P

    Peking University

    ēœŸę ¼ā€”åŒ—å¤§åœØēŗæåˆ›äøščÆ¾å ‚

    Skills you'll gain: Business Planning, Team Building, Business Modeling, Entrepreneurship, Marketing, Entrepreneurial Finance, Fundraising and Crowdsourcing, Marketing Strategies, Business Writing, Business Development, Business Valuation, Proposal Development, Business Strategy, Commercial Laws, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    Ā·
    180 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Clean and analyze social media usage data with Python

    Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

    3.9
    Rating, 3.9 out of 5 stars
    Ā·
    36 reviews

    Intermediate Ā· Guided Project Ā· Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universidad Austral

    Estrategia Empresarial

    Skills you'll gain: New Business Development, Business Strategy, Competitive Analysis, Strategic Thinking, Business Strategies, Business Development, Market Dynamics, Business Planning, Business, Corporate Strategy, Innovation, Competitive Intelligence, Strategic Leadership, Business Priorities, Growth Strategies, Market Analysis, Business Modeling, Value Propositions, Business Administration, Product Strategy

    4.8
    Rating, 4.8 out of 5 stars
    Ā·
    507 reviews

    Beginner Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    1.3K reviews

    Beginner Ā· Course Ā· 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    The University of Melbourne

    The Role of Global Capital Markets

    Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

    4.6
    Rating, 4.6 out of 5 stars
    Ā·
    652 reviews

    Mixed Ā· Course Ā· 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    ŲŖŲ­Ł„ŁŠŁ„Ų§ŲŖ Ų§Ł„ŲŖŲ³ŁˆŁŠŁ‚

    Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing, Customer Analysis, Data-Driven Decision-Making, Analytics, Performance Measurement, Strategic Marketing, Brand Management, Regression Analysis, Consumer Behaviour, Return On Investment, A/B Testing, Statistical Analysis

    Beginner Ā· Course Ā· 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • SIEM Splunk Hands-On Guide:Ā EDUCBA
  • IntelĀ® AI Fundamentals:Ā Intel
  • Market Research and Competitive Analysis:Ā Microsoft
  • Computational Social Science Methods:Ā University of California, Davis
  • Digital Channel Planning Strategy:Ā Digital Marketing Institute
  • Data Visualization with Tableau Project:Ā University of California, Davis
  • ēœŸę ¼ā€”åŒ—å¤§åœØēŗæåˆ›äøščÆ¾å ‚:Ā Peking University
  • Clean and analyze social media usage data with Python:Ā Coursera
  • Estrategia Empresarial:Ā Universidad Austral
  • Introducción a la MinerĆ­a de Datos:Ā Pontificia Universidad Católica de Chile

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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