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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.


Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    Why Smart Executives Fail: Common Mistakes & Warning Signs

    Skills you'll gain: Strategic Leadership, Business Leadership, Leadership, Organizational Leadership, Leadership Development, Strategic Decision-Making, Culture Transformation, Accountability, Strategic Thinking, Organizational Change, Business Strategy, Compensation Management, Change Management, Company, Product, and Service Knowledge, Industrial and Organizational Psychology, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    414 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Mentalidad Emprendedora

    Skills you'll gain: Innovation, Entrepreneurship, Corporate Strategy, Business Strategy, Business Modeling, Value Propositions, Lean Methodologies, Growth Strategies, Market Opportunities, Product Development, Trend Analysis, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    238 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    ESCP Business School

    Doing Business in Europe

    Skills you'll gain: Cultural Diversity, Intercultural Competence, Supply Chain Management, Business Strategy, Retail Store Operations, Business Development, Sustainable Business, Global Marketing, Market Dynamics, Innovation, Negotiation, Investments, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    139 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Building Digital Media using Graphic Design in PowerPoint

    Skills you'll gain: Animations, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Content Creation, Digital Publishing, Multimedia, Video Production, Media Production, Data Import/Export, Data Sharing, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    74 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    B2B and Territory Sales Strategies and Techniques

    Skills you'll gain: Sales Territory Management, B2B Sales, Regional Sales, Selling Techniques, Sales Management, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Analysis, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation

    4.5
    Rating, 4.5 out of 5 stars
    ·
    122 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of New Mexico

    Curanderismo: Traditional Healing of the Mind, Energy & Spirit

    Skills you'll gain: Trauma Care, Music, Mental and Behavioral Health, Cultural Sensitivity, Compassion, Health Care, Mindfulness, Cultural Diversity

    4.8
    Rating, 4.8 out of 5 stars
    ·
    130 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Communicating with Presence

    Skills you'll gain: Persuasive Communication, Corporate Communications, Crisis Management, Media Relations, Public Speaking, Strategic Communication, Media and Communications, Communication Strategies, Storytelling, Verbal Communication Skills, Influencing, Communication, Media Strategy, Digital Marketing, Press Releases, Leadership, Sales Presentations, Stakeholder Communications, Public Relations, Marketing Communications

    4.7
    Rating, 4.7 out of 5 stars
    ·
    149 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    INSEAD

    Web3 and Blockchain in Global Commerce

    Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Logistics, Market Analysis, Case Studies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    72 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Project Management: Creating the WBS

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Project Estimation, Organizational Structure, Scope Management, Project Coordination, Project Management Software, Project Management, Google Sheets, Standard Operating Procedure

    4.6
    Rating, 4.6 out of 5 stars
    ·
    554 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University at Buffalo

    Digital Thread: Implementation

    Skills you'll gain: Manufacturing Operations, Process Design, Product Design, Manufacturing and Production, Production Process, Digital Transformation, Industrial Engineering, Internet Of Things, Computer-Aided Design, Technology Roadmaps, Enterprise Resource Planning, Technology Strategies, Information Technology, Simulation and Simulation Software, Business Technologies, Cloud Computing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    475 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Build your business brand using Canva

    Skills you'll gain: Canva (Software), Logo Design, Branding, Brand Strategy, Graphic Design, Target Audience, Marketing Materials, Social Media, Scheduling, Presentations, Content Creation, Social Media Marketing

    4.3
    Rating, 4.3 out of 5 stars
    ·
    126 reviews

    Beginner · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular product marketing courses

  • Why Smart Executives Fail: Common Mistakes & Warning Signs: Dartmouth College
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
  • Mentalidad Emprendedora: Tecnológico de Monterrey
  • Doing Business in Europe: ESCP Business School
  • Building Digital Media using Graphic Design in PowerPoint: Coursera
  • B2B and Territory Sales Strategies and Techniques: Coursera
  • Curanderismo: Traditional Healing of the Mind, Energy & Spirit: University of New Mexico
  • Communicating with Presence: IESE Business School
  • Web3 and Blockchain in Global Commerce: INSEAD
  • Project Management: Creating the WBS: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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