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Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • U

    University of Virginia

    Artificial Intelligence in Marketing

    Skills you'll gain: AI Personalization, Marketing Strategies, Data-Driven Marketing, Digital Transformation, Marketing, Marketing Analytics, Network Model, Data-Driven Decision-Making, Machine Learning Algorithms, Personalized Campaigns, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Customer Insights, Competitive Analysis, Network Analysis, Customer Engagement, AI Integrations

    ★ 4.6 (357) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Introduction to Social Media Marketing with Visme

    Skills you'll gain: Instagram, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Social Media Management, Organizational Skills, Graphic and Visual Design Software, Marketing, Content Marketing, Creative Design

    ★ 4.6 (39) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    Alex Genadinik

    Affiliate Marketing For Passive Income - 2026

    Skills you'll gain: Prompt Engineering, Search Engine Optimization, Selling Techniques, Video Production, Email Automation, Google Ads, Generative AI Agents, Sales Strategy, AI Orchestration, Marketing Channel, Inside Sales, Performance marketing, Marketing, Product Promotion, Online Advertising, Marketing Strategies, AI Workflows, Content Marketing, Web Analytics, New Business Development

    ★ 4.7 (13) · Beginner · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • G

    Google

    Foundations of Digital Marketing and E-commerce

    Skills you'll gain: Data Storytelling, Performance Measurement, Digital Media Strategy, Performance Metric, Search Engine Marketing, Conversion Funnel Analysis, Data-Driven Decision-Making, Search Engine Optimization, Branding, Web Analytics and SEO, Digital Marketing, Customer Engagement, Marketing Planning, Marketing Strategies, Marketing, E-Commerce, Email Marketing, Brand Awareness, Marketing Analytics, Performance marketing

    ★ 4.8 (32K) · Beginner · Course · 1 - 4 Weeks

    Category: Bestseller
    Bestseller
  • Y

    Yonsei University

    International B2B (Business to Business) Marketing

    Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Strategic Marketing, Growth Strategies, Marketing, Business Development, Marketing Channel, Customer Engagement, Promotional Strategies, Marketing Strategies, Product Marketing, Innovation, Marketing Communications

    ★ 4.6 (609) · Mixed · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Meta Ads Manager, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Digital Marketing Campaigns, Marketing Budgets, Keyword Research, Promotions and Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • I

    IBM

    Capstone Project: Digital Marketing and Growth Hacking

    Skills you'll gain: Digital Advertising, Online Advertising, Campaign Planning, Paid media, Digital Analysis, Presentations, Digital Marketing Campaigns, Content Development and Management, Social Media Campaigns, Content Performance Analysis, Advertising Campaigns, Digital Marketing, Search Engine Optimization, Content Strategy, LinkedIn, Social Media Marketing, Target Audience, E-Commerce, Business Analysis, Market Analysis

    ★ 4.6 (7) · Advanced · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • M

    Meta

    Introduction to Social Media Marketing

    Skills you'll gain: Social Media Marketing, Target Audience, Social Media Strategy, Social Media, Customer Analysis, Persona Development, Smart Goals, Marketing Effectiveness, Key Performance Indicators (KPIs), Goal Setting, Digital Media Strategy, Marketing, Marketing Strategies, Facebook, Marketing Channel, Instagram, Digital Marketing, Journey Mapping

    ★ 4.8 (16K) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    AI in Digital Marketing

    Skills you'll gain: Data-Driven Marketing, AI Personalization, Data Ethics, Digital Marketing, Marketing Strategies, Customer Engagement, Marketing Analytics, AI Enablement, Content Marketing, Generative AI, Social Media Marketing, Responsible AI, Artificial Intelligence, Digital Transformation, Social Media, Social Media Analytics, Customer Insights, Brand Strategy, Predictive Analytics

    ★ 4.4 (38) · Intermediate · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • U

    University of Maryland, College Park

    Fundamentals of Digital Marketing

    Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Online Advertising, Return On Investment, Media Planning, Consumer Behaviour, Cross-Channel Marketing, Digital Media Strategy, Digital Advertising, Digital Marketing Tools, Digital Marketing Campaigns, Marketing Channel, Social Media Marketing, Marketing Strategies, Marketing Effectiveness, Paid media, Digital Transformation, Business Analysis

    ★ 4.8 (18) · Beginner · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • C

    Coursera

    Use Mailchimp to Build an E-mail Marketing Campaign

    Skills you'll gain: Email Marketing, Direct Marketing, Campaign Management, Digital Marketing Tools, Marketing, Digital Marketing, Target Audience, Registration, Driving engagement, Design, Business

    ★ 4.5 (386) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Email Marketing, Conversion Funnel Analysis, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Brand Marketing, Compliance Auditing, Marketing Strategies, Performance Measurement, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
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In summary, here are 10 of our most popular product marketing courses

  • Artificial Intelligence in Marketing: University of Virginia
  • Introduction to Social Media Marketing with Visme: Coursera
  • Affiliate Marketing For Passive Income - 2026: Alex Genadinik
  • Foundations of Digital Marketing and E-commerce: Google
  • International B2B (Business to Business) Marketing: Yonsei University
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera
  • Capstone Project: Digital Marketing and Growth Hacking: IBM
  • Introduction to Social Media Marketing: Meta
  • AI in Digital Marketing: University of Maryland, College Park
  • Fundamentals of Digital Marketing: University of Maryland, College Park

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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