• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad Nacional Autónoma de México

    Database systems

    Skills you'll gain: NoSQL, Data Warehousing, Database Systems, Database Theory, Relational Databases, Database Management, Extract, Transform, Load, SQL, Databases, Data Mining, Database Development, Business Intelligence, Database Application, Database Management Systems, Big Data, Information Systems, Database Design, MongoDB, Scalability, Database Software

    ★ 4.3 (701) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Financial Statement Analysis for Analysts

    Skills you'll gain: Financial Reporting, Financial Statement Analysis, Financial Accounting, Financial Statements, Inventory Accounting, Financial Analysis, Depreciation, Corporate Accounting, Income Statement, Balance Sheet, International Finance, Fixed Asset, Compensation Analysis, Capital Expenditure, Corporate Finance, Finance, Compensation and Benefits, Project Finance, Data Analysis, Entrepreneurial Finance

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • M

    McMaster University

    Experimentation for Improvement

    Skills you'll gain: Experimentation, Scientific Visualization, Plot (Graphics), Data Visualization, Predictive Modeling, Pareto Chart, Predictive Analytics, Model Optimization, Regression Analysis, A/B Testing, Statistical Modeling, Process Optimization, Statistical Software, Statistical Methods, Analysis, Data Analysis Software, Mathematical Modeling, R Programming, Data Analysis, Statistical Analysis

    ★ 4.9 (937) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Presentations, Creative Design, Visual Design, Color Theory, Knowledge Transfer, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    ★ 4.7 (438) · Intermediate · Guided Project · Less Than 2 Hours

    Status: Free Trial
    Free Trial
    Category: Free
    Free
  • J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Data Synthesis, Model Optimization, Data Presentation, Data Collection, Predictive Analytics, Data Preprocessing, R Programming, Machine Learning, Natural Language Processing

    ★ 4.5 (1.2K) · Mixed · Course · 1 - 3 Months

    Status: Free Trial
    Free Trial
  • F

    Fundação Instituto de Administração

    Data & Finance for the future

    Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Data Visualization, Data Presentation, Business Analytics, Regression Analysis, Business Valuation, Financial Acumen, Descriptive Statistics, Data Analysis, Data-Driven Decision-Making, Statistical Inference, Financial Accounting, Cash Flows, International Finance, Business Economics, Economics, Financial Policy, Economic Development

    ★ 4.7 (514) · Intermediate · Specialization · 3 - 6 Months

    Status: Free Trial
    Free Trial
  • S

    Salesforce

    Salesforce Sales Development Representative

    Skills you'll gain: Overcoming Objections, Prospecting and Qualification, Customer Relationship Management, Customer Relationship Management (CRM) Software, Lead Generation, Sales Development, Intercultural Competence, Time Management, Business Writing, Business Correspondence, Salesforce, Writing, Productivity, Sales Prospecting, Cold Calling, Growth Mindedness, Verbal Communication Skills, Interviewing Skills, Professional Development, Sales

    ★ 4.4 (619) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Bestseller
    Bestseller
  • P

    Peking University

    Bioinformatics: Introduction and Methods 生物信息学: 导论与方法

    Skills you'll gain: Bioinformatics, Life Sciences, Molecular Biology, Biology, Data Mapping, Data Analysis Software, Predictive Analytics, Machine Learning Algorithms, Data Processing, Analysis

    ★ 4.4 (287) · Mixed · Course · 3 - 6 Months

    Category: Preview
    Preview
  • C

    Coursera

    Data Preparation and Analysis

    Skills you'll gain: Feature Engineering, Exploratory Data Analysis, Data Wrangling, Data Processing, Data Cleansing, Data Quality, Data Analysis, Data Transformation, Anomaly Detection, Data Manipulation, Data Integration, Model Training, Data Validation, Test Data, Data Import/Export, Statistical Methods, Statistical Analysis, Descriptive Statistics

    Intermediate · Course · 1 - 3 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
  • U

    University of Colorado Boulder

    Gut Check: Exploring Your Microbiome

    Skills you'll gain: Microbiology, Molecular, Cellular, and Microbiology, Physiology, Life Sciences, Big Data, Biostatistics, Data Analysis, Medical Science and Research, Immunology, Molecular Biology, Nutrition and Diet, Biology, Laboratory Research, Data Collection, Taxonomy

    ★ 4.7 (1.2K) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • R

    Rutgers the State University of New Jersey

    Business Intelligence and Competitive Analysis

    Skills you'll gain: Competitive Intelligence, Competitive Analysis, Data Storytelling, Business Intelligence, Business Analytics, Data Analysis, Management Consulting, Business Strategy, Strategic Thinking, Consulting, Analysis, Market Analysis, Performance Analysis, Benchmarking, Key Performance Indicators (KPIs), Root Cause Analysis, Risk Analysis

    ★ 4.4 (254) · Beginner · Course · 1 - 4 Weeks

    Status: Free Trial
    Free Trial
  • E

    EDUCBA

    Project Execution and Productivity

    Skills you'll gain: Work Breakdown Structure, Earned Value Management, Project Implementation, Resource Allocation, Contract Management, Project Controls, Construction Management, Project Management Office (PMO), Workflow Management, Project Schedules, Operations Management, Capacity Planning, Project Planning, Planning, Scheduling, Project Performance, Resource Management, Productivity, Performance Measurement, Governance

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free Trial
    Free Trial
1…151152153…541

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok