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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Advanced Model Architectures & Language AI

    Skills you'll gain: Classification And Regression Tree (CART), Decision Tree Learning, Large Language Modeling, Retrieval-Augmented Generation, LLM Application, Data Analysis, Applied Machine Learning, Keras (Neural Network Library), Machine Learning Methods, Model Evaluation, Model Training, Fine-tuning, Model Deployment, Generative AI, Text Mining, Prompt Engineering, Deep Learning, Random Forest Algorithm, Machine Learning, MLOps (Machine Learning Operations)

    Intermediate · Course · 3 - 6 Months

  • U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Communication Planning, Crisis Management, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Social Media, Ethical Standards And Conduct, Target Audience, Journalism, Business Ethics, Media Strategy, Writing, Branding, Brand Management, Strategic Decision-Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    781 reviews

    Beginner · Specialization · 3 - 6 Months

  • J

    John Wiley & Sons

    Database Security, Compliance, and Resilience

    Skills you'll gain: Disaster Recovery, Database Administration, Business Continuity Planning, Database Systems, Database Architecture and Administration, Database Management, Data Governance, Relational Databases, Data Management, Data Security, Business Continuity, Security Controls, SQL, Authorization (Computing), Identity and Access Management, Cyber Attacks, Data Analysis, Malware Protection

    Intermediate · Course · 1 - 4 Weeks

  • A

    Arizona State University

    Professional Skills: Strategic Thinking

    Skills you'll gain: Data Storytelling, Influencing, Data Presentation, Strategic Thinking, Empathy, Visionary, Critical Thinking and Problem Solving, Strategic Decision-Making, Planning, Strategic Planning, Business Planning, Analytical Skills, Cognitive flexibility, Brainstorming, Leadership, Persuasive Communication, Creative Thinking, Data Analysis, Critical Thinking, Risk Management

    Beginner · Specialization · 3 - 6 Months

  • M

    Microsoft

    Generative AI for Marketers

    Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Marketing, Personalized Campaigns, Content Creation, Marketing Operations, Marketing Analytics, Data-Driven Marketing, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Ideation, AI Personalization, Data Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    32 reviews

    Beginner · Specialization · 1 - 3 Months

  • T

    Technion - Israel Institute of Technology

    Startup Entrepreneurship

    Skills you'll gain: Ideation, Innovation, Business Planning, Creative Problem-Solving, Creative Thinking, Value Propositions, Creativity, Entrepreneurship, Team Building, Operations Management, Problem Solving, Visionary, Business Strategy, Strategic Thinking, Initiative and Leadership, Market Research, New Product Development, Commercialization, Risk Management, Plan Execution

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • T

    Tecnológico de Monterrey

    Las redes sociales en acción

    Skills you'll gain: Social Media Strategy, Social Media Marketing, Social Media Management, Social Media, Performance Measurement, Goal Setting, Social Media Analytics, Active Listening, Digital Media Strategy, Marketing Strategies, Marketing, Key Performance Indicators (KPIs), Content Scheduling, Resource Management, Resource Allocation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    762 reviews

    Mixed · Course · 1 - 3 Months

  • C

    Coursera

    Advanced Excel Data Processing and VBA Automation

    Skills you'll gain: Variance Analysis, Excel Macros, Excel Formulas, Microsoft Excel, Financial Data, Financial Forecasting, Spreadsheet Software, Financial Analysis, Financial Modeling, Budgeting, Data Cleansing, Revenue Forecasting, Management Reporting, Data Validation, Forecasting, Pivot Tables And Charts, Generative AI, Trend Analysis, Visual Basic (Programming Language), Data Analysis

    Advanced · Course · 1 - 3 Months

  • U

    Universidad Nacional Autónoma de México

    Ser más creativos

    Skills you'll gain: Creativity, Creative Thinking, Brainstorming, Design Thinking, Creative Problem-Solving, Innovation, Problem Solving, Persona (User Experience)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.3K reviews

    Mixed · Course · 1 - 3 Months

  • N

    National Taiwan University

    Operations Research (1): Models and Applications

    Skills you'll gain: Operations Research, Mathematical Modeling, Applied Mathematics, Business Modeling, Industrial Engineering, Model Optimization, Operations Management, Business Analytics, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Portfolio Management, Facility Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    584 reviews

    Beginner · Course · 1 - 3 Months

  • M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Business Intelligence, Process Design, Workflow Management, Dashboard Creation, Business Process Automation, Productivity Software, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Data Store

    4.2
    Rating, 4.2 out of 5 stars
    ·
    334 reviews

    Beginner · Specialization · 1 - 3 Months

  • I

    Instituto Tecnológico de Aeronáutica

    Introdução ao Geoprocessamento Aplicado

    Skills you'll gain: GIS Software, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Spatial Data Analysis, Spatial Analysis, Data Processing, Data Mapping, Data Import/Export, Data Manipulation, Software Installation, Data Analysis

    Mixed · Course · 1 - 3 Months

1…151152153…492

In summary, here are 10 of our most popular marketing analytics courses

  • Advanced Model Architectures & Language AI: Coursera
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Database Security, Compliance, and Resilience: John Wiley & Sons
  • Professional Skills: Strategic Thinking: Arizona State University
  • Generative AI for Marketers: Microsoft
  • Startup Entrepreneurship: Technion - Israel Institute of Technology
  • Las redes sociales en acción: Tecnológico de Monterrey
  • Advanced Excel Data Processing and VBA Automation: Coursera
  • Ser más creativos: Universidad Nacional Autónoma de México
  • Operations Research (1): Models and Applications: National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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