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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • E

    EDUCBA

    Corporate Restructuring and Valuation Strategies

    Skills you'll gain: Mergers & Acquisitions, Business Valuation, Bankruptcies, Market Share, Corporate Finance, Corporate Strategy, Private Equity, Investment Banking, Liquidation, Market Analysis, Capital Markets, Financial Modeling, Corporate Communications, Market Dynamics, Competitive Analysis, Financial Analysis, Equities, Cash Flows, Governance, Balance Sheet

    Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Mindware: Critical Thinking for the Information Age

    Skills you'll gain: Logical Reasoning, Data Analysis, Deductive Reasoning, Analytical Skills, Analysis, Experimentation, Critical Thinking, Data Literacy, Critical Thinking and Problem Solving, Statistical Methods, Bayesian Statistics, Science and Research, Research Design, Behavioral Economics, Decision Making, Cognitive flexibility, Regression Analysis, Statistical Inference, Forecasting, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • U

    University of Pennsylvania

    Microeconomics: When Markets Fail

    Skills you'll gain: Market Dynamics, Economics, Economics, Policy, and Social Studies, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Competitive Analysis, Public Policies, Policty Analysis, Research, and Development, Consumer Behaviour, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    664 reviews

    Mixed · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze Corporate Banking Products & Strategies

    Skills you'll gain: Banking, Project Finance, Banking Services, Cash Management, Commercial Banking, Commercial Lending, Working Capital, Corporate Finance, Lending and Underwriting, Loans, Financial Services, Relationship Management, Financial Management, Financial Analysis, Corporate Strategy, Cash Flows, Customer Relationship Management, Environmental Social And Corporate Governance (ESG), Business Relationship Management, Hedge Accounting

    5
    Rating, 5 out of 5 stars
    ·
    11 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Trademark Law

    Skills you'll gain: Intellectual Property, Branding, Brand Marketing, Brand Strategy, Legal Strategy, Brand Management, Asset Protection, Promotional Strategies, Packaging and Labeling, Legal Risk, Marketing, Strategic Planning, Registration, Legal Research, Legal Proceedings, Docketing, Risk Analysis, Continuous Monitoring, Case Law

    4.8
    Rating, 4.8 out of 5 stars
    ·
    293 reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    AI Strategy and Governance

    Skills you'll gain: Responsible AI, Data Ethics, Data Strategy, AI Enablement, AI Product Strategy, Data Governance, Business Strategies, Corporate Strategy, General Data Protection Regulation (GDPR), Personally Identifiable Information, Governance, Business Transformation, Artificial Intelligence, Risking, Big Data, Machine Learning, Model Deployment, Innovation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Job Ready
    Job Ready
    U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Audit Planning, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Financial Auditing, Data Governance, Generative AI, Supply And Demand

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado System

    Clinical Data Science

    Skills you'll gain: Tidyverse (R Package), Clinical Data Management, Extract, Transform, Load, Data Modeling, Clinical Research, R (Software), Health Insurance Portability And Accountability Act (HIPAA) Compliance, Medical Privacy, Data Manipulation, Predictive Modeling, Database Design, Data Mapping, Clinical Informatics, Google Cloud Platform, Data Quality, Natural Language Processing, grep, Informatics, Text Mining, R Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    492 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Mastering NLP: Foundations, ML & LLMs

    Skills you'll gain: Large Language Modeling, Retrieval-Augmented Generation, LangChain, LLM Application, Natural Language Processing, Data Ethics, Responsible AI, Text Mining, Embeddings, Deep Learning, Generative AI, Fine-tuning, Artificial Intelligence, Classification Algorithms, Machine Learning Methods, Data Preprocessing, Applied Machine Learning, Machine Learning, Model Optimization, Model Evaluation

    Intermediate · Course · 1 - 3 Months

  • S

    Stanford University

    Introduction to Clinical Data

    Skills you'll gain: Feature Engineering, Data Ethics, Healthcare Ethics, Clinical Research, Clinical Data Management, Health Informatics, Medical Records, Unstructured Data, Data Mining, Electronic Medical Record, Data Transformation, Data Collection, Data Preprocessing, Health Disparities, Text Mining, Responsible AI, Data Processing, Medical Imaging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    508 reviews

    Beginner · Course · 1 - 3 Months

  • S

    Starweaver

    Digital Transformation in Hospitality

    Skills you'll gain: Customer experience improvement, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Social Media Analytics, Vendor Management, Organizational Change, Service Improvement, Hospitality Management, Vendor Relationship Management, Hospitality and Food Services, Content Creation, Social Media Marketing, Digital Marketing, Operational Efficiency, Search Engine Optimization, Leadership, Content Management, Customer Engagement

    4.2
    Rating, 4.2 out of 5 stars
    ·
    44 reviews

    Intermediate · Specialization · 1 - 3 Months

  • J

    John Wiley & Sons

    CompTIA DataX Study Guide

    Skills you'll gain: Supervised Learning, Statistical Methods, Exploratory Data Analysis, Data Preprocessing, Model Evaluation, Data Processing, Data Quality, Model Deployment, Data Transformation, Machine Learning Methods, Image Analysis, Statistics, Statistical Machine Learning, Data Analysis, Data Science, MLOps (Machine Learning Operations), Applied Machine Learning, Unsupervised Learning, Computer Vision, Machine Learning Algorithms

    Beginner · Specialization · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Corporate Restructuring and Valuation Strategies: EDUCBA
  • Mindware: Critical Thinking for the Information Age : University of Michigan
  • Microeconomics: When Markets Fail: University of Pennsylvania
  • Analyze Corporate Banking Products & Strategies: EDUCBA
  • Trademark Law: University of Pennsylvania
  • AI Strategy and Governance: University of Pennsylvania
  • Master of Business Administration | iMBA: University of Illinois at Urbana-Champaign
  • Clinical Data Science: University of Colorado System
  • Mastering NLP: Foundations, ML & LLMs: Packt
  • Introduction to Clinical Data: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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