Marketing automation courses can help you learn email marketing strategies, customer segmentation, lead nurturing, and campaign analytics. You can build skills in creating automated workflows, optimizing conversion rates, and analyzing customer behavior to enhance engagement. Many courses introduce tools like HubSpot, Marketo, and Mailchimp, that support implementing automation strategies and measuring their effectiveness in real-time.

Universitat Autònoma de Barcelona
Skills you'll gain: Microsoft Access, Relational Databases, Data Entry, Databases, Database Software, Database Design, Database Management, Microsoft Office, Query Languages, Data Management, Automation
Beginner · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Marketing and Public Relations, Strategic Communication, Media Strategy, Performance Metric, Campaign Planning, Program Evaluation, Generative AI, AI literacy, Content Creation, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

Alfaisal University | KLD
Skills you'll gain: Customer Service, Customer Relationship Building, Customer Inquiries, Customer and Client Support, Client Services, Customer Complaint Resolution, Customer Support, Customer Relationship Management, Customer Retention, Customer Engagement, Customer experience strategy (CX), Business Planning, Communication Strategies, Communication
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer Relationship Management (CRM) Software, Customer experience improvement, Customer Engagement, Customer Relationship Building, Customer Service, Customer Advocacy, Consumer Behaviour, User Feedback, Marketing Strategies, Service Improvement, Marketing Strategy and Techniques
Beginner · Course · 1 - 4 Weeks

Starweaver
Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation
Intermediate · Specialization · 1 - 4 Weeks

Skills you'll gain: Facebook, Customer Analysis, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising Campaigns, Driving engagement, Advertising, Social Media, Social Media Management, Web Presence, Social Media Campaigns, Content Creation, Content Marketing, Customer Communications Management, Email Automation
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Claude Code, Anthropic Claude, Multimodal Prompts, Prompt Engineering, Prompt Patterns, Generative AI Agents, AI Orchestration, Context Engineering, Code Reusability, AI Workflows, Software Development, Generative AI, Software Quality Assurance, Software Development Life Cycle, Automation, Artificial Intelligence, Software Architecture, Software Testing, Software Design, Software Development Methodologies
Beginner · Course · 1 - 3 Months

Saïd Business School, University of Oxford
Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Agentic systems, Generative AI Agents, Prompt Patterns, Agentic Workflows, Generative Model Architectures, Multimodal Prompts, AI literacy, LLM Application, ChatGPT, AI Workflows, AI Product Strategy, Large Language Modeling, Model Evaluation, Responsible AI, Decision Making
Beginner · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Ethical Standards And Conduct, Decision Making, Media Relations, Storytelling, Safety and Security, Content Creation, Digital Publishing, Accountability
Beginner · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Internal Communications, Communication Planning, Crisis Management, Corporate Communications, Strategic Communication, Cultural Sensitivity, Cultural Diversity, Communication Strategies, Diversity Awareness, Telecommuting, Branding, Ethical Standards And Conduct, Business Ethics, Brand Management, Talent Recruitment, Employee Engagement, Virtual Teams, Active Listening
Beginner · Course · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Program Implementation, Plan Execution, Goal Setting, Organizational Strategy, Organizational Structure, Smart Goals, Strategic Planning, Risk Mitigation, Business Strategy, Culture Transformation, Risk Analysis, Internal Communications, Change Management, Organizational Change, Strategic Communication, Communication Strategies, Risk Management, Key Performance Indicators (KPIs), Performance Management, Business Metrics
Mixed · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Cloud Management, Google Cloud Platform, Cloud Computing, DevOps, Operational Excellence, Cloud Infrastructure, Cost Management, Site Reliability Engineering, Operations, Operational Efficiency, Budget Management, Scalability, Cost Control, Corporate Sustainability, Sustainable Business, Customer Support
Beginner · Course · 1 - 3 Months