• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Understanding User Needs

    Skills you'll gain: UI/UX Research, Qualitative Research, User Research, Design Research, User Experience, Research Methodologies, Needs Assessment, Research and Design, Interviewing Skills, Human Centered Design, Research, Human Computer Interaction, Research Design, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    549 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Introduction to Cost Accounting

    Skills you'll gain: Management Accounting, Cost Accounting, Performance Management, Accounting, Cost Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    208 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Redacción de documentos empresariales de gran impacto

    Skills you'll gain: Business Writing, Concision, Proofreading, Business Correspondence, Writing, Business Communication, Proposal Writing, Writing and Editing, Editing, Grammar, Internal Communications, Target Audience

    4.6
    Rating, 4.6 out of 5 stars
    ·
    497 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create Animated Social Media Posts using Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design, Graphic Design, Graphic and Visual Design Software, Animations, Content Creation, Social Media, Collaborative Software, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    186 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sales Strategy

    Skills you'll gain: Sales Strategy, Sales Management, General Sales Practices, Sales Process, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

    4.5
    Rating, 4.5 out of 5 stars
    ·
    190 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    BCG

    Transformación digital

    Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Design Thinking, Competitive Analysis, Data Strategy, Business Strategy, Business Technologies, Business Economics, Growth Strategies, Process Design, Emerging Technologies, Market Dynamics, Innovation, Leadership, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    284 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Hacer negocios en América Latina

    Skills you'll gain: Social Studies, Strategic Thinking, Business Strategy, Innovation, Business Planning, Economic Development, Environmental Social And Corporate Governance (ESG), Financial Market, Global Marketing, World History, Economics, Business Economics, Business Development, Economics, Policy, and Social Studies, Entrepreneurship, Corporate Sustainability, Socioeconomics, International Finance, Strategic Partnership, New Business Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    515 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Entrepreneurship I: Laying the Foundation

    Skills you'll gain: Entrepreneurship, Value Propositions, Business Planning, Fundraising and Crowdsourcing, Strategic Thinking, Ideation, Business Modeling, Market Opportunities, Team Building, Market Analysis, Initiative and Leadership, Strategic Planning, Resource Management, Customer Analysis, Leadership, Customer Insights

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    Sales Training: Inbound Business Strategy

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Training, Sales Management, Sales Development, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Accountability Frameworks, Business Marketing, Service Management, Customer Insights, Business Strategy, Customer Engagement, Customer experience strategy (CX), Customer Retention

    4.8
    Rating, 4.8 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad Nacional Autónoma de México

    Introducción a la calidad

    Skills you'll gain: ISO 9000 Series, Quality Management Systems, Operations Management, Production Management, Continuous Improvement Process, Product Improvement, Product Quality (QA/QC), Kaizen Methodology, Quality Management, Environmental Management Systems, Service Improvement, Manufacturing Operations, Operations, Quality Improvement, Operational Efficiency, Process Improvement, Sustainable Business, Supply Management, Lean Manufacturing, Lean Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    767 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Use Canva to Create an Interactive Mind Map

    Skills you'll gain: Canva (Software), Multimedia, Interactive Data Visualization, Data Visualization, Marketing Design, Visual Storytelling, Diagram Design, Brainstorming, Data Sharing, Visual Design, Color Theory, Drive Engagement, Design Elements And Principles, Graphic Design, Marketing, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    438 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Conociendo Canva, tu nueva herramienta de diseño favorita

    Skills you'll gain: Canva (Software), Graphics Software, Design, Design Software, Creative Design, Digital Design, Graphic and Visual Design Software, Graphical Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    423 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…155156157…440

In summary, here are 10 of our most popular product marketing courses

  • Understanding User Needs: University of Michigan
  • Introduction to Cost Accounting: Coursera
  • Redacción de documentos empresariales de gran impacto: University of California, Irvine
  • Create Animated Social Media Posts using Canva: Coursera
  • Sales Strategy: Fundação Instituto de Administração
  • Transformación digital: BCG
  • Hacer negocios en América Latina: Tecnológico de Monterrey
  • Entrepreneurship I: Laying the Foundation: University of Illinois Urbana-Champaign
  • Sales Training: Inbound Business Strategy: HubSpot Academy
  • Introducción a la calidad: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok