• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Digital Marketing

Digital Marketing Courses

Digital marketing courses can help you learn SEO strategies, content creation, social media management, and email marketing techniques. You can build skills in audience analysis, campaign optimization, and brand storytelling. Many courses introduce tools like Google Analytics for tracking performance, Hootsuite for managing social media, and Mailchimp for email campaigns, showing how these skills can enhance your marketing efforts.

Popular Digital Marketing Courses and Certifications


  • G

    Google

    IT Security: Defense against the digital dark arts

    Skills you'll gain: IT Security Architecture, Information Systems Security, Network Security, Application Security, Security Controls, Cybersecurity, Security Awareness, AI Security, Cyber Attacks, Encryption, Data Security, Cryptography, Security Strategy, Security Management, Computer Security Awareness Training, Cyber Security Policies, Authorization (Computing), Threat Management, Firewall, Authentications

    4.8 stars, 26K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (26K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Sales Professionals

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, ChatGPT, Sales Development, Sales Strategy, Sales Presentation, Sales Enablement, Sales Training, Sales Pipelines, Sales Management, Personalized Campaigns, LLM Application, AI literacy, Lead Generation, Sales Prospecting, LinkedIn, AI Personalization, Artificial Intelligence and Machine Learning (AI/ML), Marketing Collateral

    4.7 stars, 12K reviews, Intermediate, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    IT Fundamentals for Cybersecurity

    Skills you'll gain: Operating System Administration, IT Service Management, Cloud Computing, Governance Risk Management and Compliance, Information Technology Infrastructure Library, Malware Protection, Networking Hardware, Service Management, Identity and Access Management, Linux, Linux Commands, Incident Response, Network Security, Cybersecurity, TCP/IP, Linux Administration, Network Protocols, Cloud Computing Architecture, Computer Security Incident Management, Cyber Attacks

    4.6 stars, 22K reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (22K) · Beginner · Specialization · 3 - 6 Months

    Category: Job skills
    Job skills
    Status: Free trial
    Free trial
  • G

    Google

    Start the UX Design Process: Empathize, Define, and Ideate

    Skills you'll gain: User Experience Design, User Experience, Persona (User Experience), Web Content Accessibility Guidelines, User Story, UI/UX Research, User Centered Design, Design Thinking, User Research, Human Factors, Human Centered Design, Ideation, Competitive Analysis, Solution Design, Persona Development

    4.8 stars, 17K reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (17K) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Data Analysis with Python

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Model Evaluation, Data Cleansing, Data Preprocessing, Data Manipulation, Data Analysis, Data Processing, Model Training, Scatter Plots, Statistical Analysis, Predictive Modeling, Regression Analysis, Statistical Methods, Data Transformation, Feature Engineering, Data Import/Export, Scientific Visualization, Data Visualization, Python Programming

    4.7 stars, 20K reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (20K) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for UI UX Design

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, UI/UX Research, ChatGPT, Responsible AI, Persona (User Experience), LLM Application, AI literacy, User Interface and User Experience (UI/UX) Design, Experience Design, Miro AI, Design Software, AI Workflows, Model Evaluation, Brainstorming, Artificial Intelligence, Human Centered Design, Large Language Modeling, Wireframing

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Category: Top AI program
    Top AI program
    Status: Free trial
    Free trial
  • I

    IE Business School

    Brand and Product Management

    Skills you'll gain: Product Lifecycle Management, Brand Strategy, Customer experience strategy (CX), Brand Management, Branding, Competitive Analysis, Product Management, Product Planning, Product Strategy, New Product Development, Journey Mapping, Customer Engagement, Design and Product, Demand Planning, Internal Communications, Employee Engagement, Estimation, Consumer Behaviour, Portfolio Management, Conversion Funnel Analysis

    4.7 stars, 2.7K reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (2.7K) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Mobile App Developers

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, AI Personalization, ChatGPT, Mobile Development, AI powered creativity, Software Design Documents, Software Design, Anthropic Claude, Mobile Development Tools, LLM Application, AI literacy, iOS Development, AI Integrations, Personalized Campaigns, Software Development, Artificial Intelligence and Machine Learning (AI/ML)

    4.7 stars, 12K reviews, Advanced, Specialization, 3 - 6 Months

    ★ 4.7 (12K) · Advanced · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • G

    Google

    Google Digital Customer Engagement

    Skills you'll gain: Email Marketing, Social Media Marketing, Point of Sale, Customer Relationship Building, Conversion Funnel Analysis, Brand Loyalty, Driving engagement, Customer Retention, Order Delivery, Social Media Management, Social Media Analytics, Drive Engagement, Social Media Content, Target Market, Customer Relationship Management, Customer Engagement, Digital Media Strategy, E-Commerce, Digital Marketing, Business Marketing

    4.9 stars, 68 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (68) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • I

    IBM

    IBM Business Analyst

    Skills you'll gain: Business Analysis, Data Storytelling, Business Analysis Tools, Stakeholder Management, Stakeholder Analysis, Process Optimization, Requirements Management, Prompt Engineering, Business Systems Analysis, Business Requirements, Process Modeling, Process Improvement and Optimization, Data Presentation, Digital Transformation, Responsible AI, Business Process Modeling, Excel Formulas, Data Cleansing, Business Analytics, Process Analysis

    4.7 stars, 14K reviews, Beginner, Professional Certificate, 3 - 6 Months

    ★ 4.7 (14K) · Beginner · Professional Certificate · 3 - 6 Months

    Category: Job ready
    Job ready
    Status: Free trial
    Free trial
  • U

    University of Michigan

    Digital Twins

    Skills you'll gain: Manufacturing Operations, Digital Transformation, Digital Assets, Technology Strategies, Business Transformation, Internet Of Things, Simulations, Computing Platforms, Simulation and Simulation Software, Emerging Technologies, Real Time Data, Trend Analysis, Risk Analysis, Business, Systems Integration, Case Studies

    4.6 stars, 110 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (110) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IBM

    Generative AI for Educators

    Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, AI Personalization, Responsible AI, ChatGPT, Data Ethics, Education Software and Technology, LLM Application, AI literacy, Digital pedagogy, Model Evaluation, Artificial Intelligence and Machine Learning (AI/ML), AI Workflows, AI Integrations, Augmented and Virtual Reality (AR/VR), Ethical Standards And Conduct, Information Privacy, Image Quality, Machine Learning

    4.7 stars, 12K reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.7 (12K) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
1…161718…528

In summary, here are 10 of our most popular digital marketing courses

  • IT Security: Defense against the digital dark arts: Google
  • Generative AI for Sales Professionals: IBM
  • IT Fundamentals for Cybersecurity: IBM
  • Start the UX Design Process: Empathize, Define, and Ideate: Google
  • Data Analysis with Python: IBM
  • Generative AI for UI UX Design: IBM
  • Brand and Product Management: IE Business School
  • Generative AI for Mobile App Developers: IBM
  • Google Digital Customer Engagement: Google
  • IBM Business Analyst: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok