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  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


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    S

    Simplilearn

    Ecommerce Listing Course

    Skills you'll gain: Product Promotion, Search Engine Optimization, Paid media, E-Commerce, Logistics Management, Promotions and Campaigns, Logistics, Product Marketing, Promotional Strategies, Product Knowledge, Online Advertising, Digital Advertising, Content Optimization, Social Media Marketing

    3.9
    Rating, 3.9 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
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    L

    Lund University

    AI, Business & the Future of Work

    Skills you'll gain: AI Product Strategy, AI Enablement, Organizational Strategy, Artificial Intelligence, Responsible AI, Business Transformation, Business Risk Management, AI literacy, Risk Analysis, AI Integrations, Automation, Thought Leadership, Data Ethics, Human Machine Interfaces

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Scrum Master Certification: Scrum Methodologies

    Skills you'll gain: User Story, Agile Project Management, Backlogs, Sprint Planning, Project Risk Management, Agile Methodology, Risk Management, Management Reporting, Performance Reporting, Risk Mitigation, Team Oriented, Project Estimation, Estimation, Prioritization

    4.7
    Rating, 4.7 out of 5 stars
    ·
    954 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Inglés Empresarial: Proyecto Final

    Skills you'll gain: English Language, Product Planning, Business Planning, Financial Analysis, New Product Development, Campaign Planning, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Oral Expression, Project Documentation, Business Management, Performance Reporting, Writing, Internal Communications

    4.5
    Rating, 4.5 out of 5 stars
    ·
    34 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Generative AI for Sales

    Skills you'll gain: Prompt Engineering, Sales Strategy, Sales Pipelines, AI Personalization, Sales Operations, Responsible AI, Lead Generation, Sales Development, Competitive Analysis, Sales Management, Marketing Automation, Customer Relationship Management (CRM) Software, Account Management, Business Process Automation, Business Intelligence, Workflow Management, Market Analysis, Data-Driven Decision-Making, Forecasting, Artificial Intelligence

    4
    Rating, 4 out of 5 stars
    ·
    40 reviews

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Gen AI: Navigate the Landscape

    Skills you'll gain: Google Gemini, Google Cloud Platform, Gemini, Generative AI, AI Security, Generative AI Agents, AI literacy, AI Product Strategy, Responsible AI, Cloud Platforms, Data Governance, Cloud Infrastructure

    4.7
    Rating, 4.7 out of 5 stars
    ·
    115 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    European Business Law: Competing in Europe

    Skills you'll gain: Intellectual Property, Legal Strategy, Legal Writing, Regulation and Legal Compliance, Law, Regulation, and Compliance, Compliance Management, Commercial Laws, Competitive Analysis, Mergers & Acquisitions, Advocacy, Commercialization, Branding, Brand Strategy, Procurement, Innovation

    4.8
    Rating, 4.8 out of 5 stars
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    310 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    SkillUp

    Digital Advertising

    Skills you'll gain: Google Ads, Data-Driven Marketing, Meta Ads Manager, Paid media, Keyword Research, Social Media Campaigns, Campaign Planning, Marketing Analytics, Marketing Effectiveness

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Bing Copilot for Beginners: Enhancing Productivity with AI

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Prompt Engineering Tools, AI powered creativity, Copywriting, Ideation, Marketing Materials, Writing and Editing, Generative AI, Market Research, Marketing, Product Marketing, Financial Data, Packaging and Labeling, Financial Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    6 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Applied Sustainability Engineering

    Skills you'll gain: Sustainable Design, Sustainable Technologies, Sustainable Engineering, Sustainable Business, Energy and Utilities, Sustainable Development, Sustainable Systems, Corporate Sustainability, Strategic Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Environmental Engineering, Waste Minimization, Packaging and Labeling, Product Lifecycle Management, Environmental Issue, Climate Change Mitigation, Electric Power Systems, Emerging Technologies

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    55 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    User Experience: Research & Prototyping

    Skills you'll gain: Design Research, User Experience Design, Experience Design, UI/UX Research, User Experience, User Research, Ideation, Prototyping, Design Thinking, User Centered Design, Persona (User Experience), Usability, Research Methodologies, Innovation, Storyboarding

    4.6
    Rating, 4.6 out of 5 stars
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    906 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Design Thinking and Innovation

    Skills you'll gain: Design Thinking, User Research, Ideation, Prototyping, Human Centered Design, Design Research, Research and Design, Product Design, Sustainable Business, Innovation, Brainstorming, User Centered Design, Creative Thinking, Empathy, User Feedback, Product Development, Case Studies, Cultural Responsiveness, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular product marketing courses

  • Ecommerce Listing Course: Simplilearn
  • AI, Business & the Future of Work: Lund University
  • Scrum Master Certification: Scrum Methodologies: LearnQuest
  • Inglés Empresarial: Proyecto Final: Arizona State University
  • Generative AI for Sales: Coursera
  • Gen AI: Navigate the Landscape: Google Cloud
  • European Business Law: Competing in Europe: Lund University
  • Digital Advertising: SkillUp
  • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera
  • Applied Sustainability Engineering: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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