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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    DeepLearning.AI

    AI and Disaster Management

    Skills you'll gain: Disaster Recovery, Image Analysis, Data Ethics, Responsible AI, Emergency Response, Mitigation, Text Mining, Natural Language Processing, Unstructured Data, Artificial Intelligence, AI literacy, Applied Machine Learning, Computer Vision, Spatial Data Analysis, Community Development, Convolutional Neural Networks, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    321 reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of California, Irvine

    Essential English for Business Professionals

    Skills you'll gain: Presentations, English Language, Verbal Communication Skills, Communication, Non-Verbal Communication, Entrepreneurship, Business Communication, Sales, Interpersonal Communications, Sustainable Business, Project Management, Business Leadership, Communication Strategies, Productivity Software, Crisis Management, Marketing, Language Competency, Business, Vocabulary, Telecommuting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    213 reviews

    Intermediate · Specialization · 1 - 3 Months

  • M

    McMaster University

    Finance for Everyone: Markets

    Skills you'll gain: Financial Market, Financial Systems, Securities (Finance), Capital Markets, Financial Trading, Derivatives, Equities, Financial Policy, Finance, International Finance, Investments, Market Dynamics, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    416 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Qlik Sense for Business Intelligence

    Skills you'll gain: Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data-Driven Decision-Making, Customer Analysis, Data Modeling, Data Analysis, Data Integration, Advanced Analytics, Spatial Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Transformation, Decision Support Systems, Collaborative Software, Data Validation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    88 reviews

    Advanced · Specialization · 1 - 3 Months

  • C

    Coursera

    Create a Professional Automated Landing Page using Mailchimp

    Skills you'll gain: Email Automation, Lead Generation, Email Marketing, Driving engagement, Digital Advertising, Marketing Automation, Digital Marketing Campaigns

    4.6
    Rating, 4.6 out of 5 stars
    ·
    68 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The University of Notre Dame

    Ethical Leadership

    Skills you'll gain: Active Listening, Workplace inclusivity, Data Ethics, Negotiation, Leadership Studies, Leadership Development, Business Ethics, Conflict Management, Change Management, Organizational Change, Diversity and Inclusion, Social Justice, Tactfulness, Communication Strategies, Leadership, Personal Integrity, Analytics, Analytical Skills, Market Dynamics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    204 reviews

    Beginner · Specialization · 3 - 6 Months

  • K

    Kennesaw State University

    Professional Selling: 3 Steps to High-Performance

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Trustworthiness, Sales Process, Sales Development, Overcoming Objections, Closing (Sales), Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Consultative Selling, Sales Presentation, General Sales Practices, Customer Relationship Building, Needs Assessment, Oral Expression, Sales Presentations, Rapport Building, Sales Pipelines

    4.8
    Rating, 4.8 out of 5 stars
    ·
    93 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Power BI for Beginners: Build your First Report

    Skills you'll gain: Data Transformation, Power BI, Data Cleansing, Dashboard, Dashboard Creation, Data Visualization, Data Presentation, Data Import/Export, Data Integration, Data Visualization Software, Business Intelligence, Data Storytelling, Data Modeling

    4.5
    Rating, 4.5 out of 5 stars
    ·
    170 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Introduction to Microsoft Excel

    Skills you'll gain: Microsoft Excel, Spreadsheet Software, Data Entry, Data Manipulation, Expense Management, Budgeting, Inventory Management System, Data Management, Data Visualization, Data Analysis, Business Analysis

    4.5
    Rating, 4.5 out of 5 stars
    ·
    91 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • K

    Knowledge Accelerators

    Data-Driven Decisions with Power BI

    Skills you'll gain: Power BI, Data Import/Export, Business Intelligence, Dashboard Creation, Business Intelligence Software, Data Transformation, Data Visualization, Dashboard, Data Visualization Software, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Cleansing, Microsoft Teams, Business Analytics, Data Analysis, Microsoft 365, Data Modeling, Microsoft Office, Data Science

    4.3
    Rating, 4.3 out of 5 stars
    ·
    267 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design a Client Welcome Kit using Canva

    Skills you'll gain: Canva (Software), Visual Design, Layout Design, Design Elements And Principles, Workflow Management, Design Strategies, Graphic and Visual Design, Digital Design, Graphic and Visual Design Software, Marketing Collateral, Graphic Design, Marketing Design, Content Creation, Marketing Materials, Color Theory, Portfolio Management, Brand Awareness

    4.7
    Rating, 4.7 out of 5 stars
    ·
    96 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • J

    Johns Hopkins University

    Data Science Capstone

    Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Model Training, Predictive Modeling, Data Science, Analytical Skills, Data Analysis, Model Optimization, Data Presentation, Data Processing, Data Collection, Data Modeling, Data Cleansing, R Programming, Machine Learning, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • AI and Disaster Management: DeepLearning.AI
  • Essential English for Business Professionals: University of California, Irvine
  • Finance for Everyone: Markets: McMaster University
  • Qlik Sense for Business Intelligence: Coursera
  • Create a Professional Automated Landing Page using Mailchimp: Coursera
  • Ethical Leadership: The University of Notre Dame
  • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
  • Power BI for Beginners: Build your First Report: Coursera
  • Introduction to Microsoft Excel: Coursera
  • Data-Driven Decisions with Power BI: Knowledge Accelerators

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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