• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Product Marketing

Product Marketing Courses

Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

Popular Product Marketing Courses and Certifications


  • Status: Preview
    Preview
    S

    Starweaver

    Introduction to Engineering Design

    Skills you'll gain: Computer-Aided Design, Engineering Design Process, Drafting and Engineering Design, Product Engineering, Ideation, Simulation and Simulation Software, Conceptual Design, Sustainable Design, Creativity, Problem Solving, Prototyping, Innovation, Analytical Skills, Automation, Emerging Technologies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Start Your Freelance Video Editing Career

    Skills you'll gain: Constructive Feedback, Client Services, Data Storage, Data Storage Technologies, Video Editing, Editing, Social Media Content, Style Guides, Social Media Strategy, Rapport Building, Data Maintenance, Social Media Management, Social Media Marketing, Video Production, Customer Retention, File Management, Selling Techniques, Customer Relationship Building, Cloud Storage, Relationship Building

    4.1
    Rating, 4.1 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    Epic Games

    Fundamentals of Level Design with Unreal Engine

    Skills you'll gain: Game Design, Unreal Engine, Software Design Documents, Video Game Development, Software Documentation, Virtual Environment, Conceptual Design, Experience Design, Layout Design, Wireframing, Interactive Design, Prototyping, Aesthetics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universitat Autònoma de Barcelona

    Motores gráficos en videojuegos: game engine

    Skills you'll gain: Video Game Development, Computer Graphics, Visualization (Computer Graphics), Animation and Game Design, Game Design, 3D Assets, Microsoft Visual Studio, Computer Graphic Techniques, Artificial Intelligence, User Interface (UI), Animations, Application Development

    3.9
    Rating, 3.9 out of 5 stars
    ·
    105 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IIT Bombay

    Introduction to Business Management : Winning Externally

    Skills you'll gain: Customer Service, Advertising, Market Research, Branding, Value Propositions, Customer Relationship Building, Brand Management, Customer Relationship Management, Target Market, Marketing Communications, Logistics Management, Order Delivery, Business Marketing, Supply Chain, Logistics, Customer Analysis, Marketing, Marketing Strategies, Selling Techniques, Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • N

    National Taiwan University

    3D CAD Application

    Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Construction, Building Design, 3D Assets, Architecture and Construction, Computer-Aided Design, Visualization (Computer Graphics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    166 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Advanced App Development in Android

    Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Computer Graphics, Android (Operating System), Visualization (Computer Graphics), Virtual Environment, Logo Design, 3D Assets, Android Studio, Android Development, Computer Graphic Techniques, Application Development, Animation and Game Design, Animations, Mobile Development, Color Theory, Creative Design, Linear Algebra

    4.3
    Rating, 4.3 out of 5 stars
    ·
    132 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Market Research, Marketing Psychology, Consumer Behaviour, Target Audience, Surveys, Target Market, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Customer Analysis, Business Research, Market Analysis, Marketing Strategies, Focus Group, Google Analytics, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Augmented Reality, Virtual Reality, Unreal Engine, 3D Assets, Virtual Environment, Unity Engine, Cross Platform Development, Application Development, Prototyping, Interaction Design, Web Development Tools

    4.6
    Rating, 4.6 out of 5 stars
    ·
    95 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    IT Systems Design and Analysis 

    Skills you'll gain: Systems Design, Business Process Modeling, Data Flow Diagrams (DFDs), Systems Analysis, Data Modeling, Process Modeling, Business Systems Analysis, Digital Transformation, Enterprise Modeling, Business Process, Risk Management, Systems Architecture, Business Analysis, Information Technology, Process Flow Diagrams, Prototyping, Computer Science, Agile Methodology, Product Lifecycle Management, Business Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Business Strategy: Value Proposition Essentials

    Skills you'll gain: Value Propositions, Product Knowledge, Business Marketing, Business Strategy, Business Strategies, Competitive Analysis, Communication, Strategic Communication, Communication Strategies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Create a Brand Awareness Survey in Qualtrics

    Skills you'll gain: Brand Awareness, Market Research, Strategic Marketing, Branding, Brand Marketing, User Feedback, Brand Strategy, Marketing, Brand Management, Research, User Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

1…175176177…440

In summary, here are 10 of our most popular product marketing courses

  • Introduction to Engineering Design : Starweaver
  • Start Your Freelance Video Editing Career: Skillshare
  • Fundamentals of Level Design with Unreal Engine: Epic Games
  • Motores gráficos en videojuegos: game engine: Universitat Autònoma de Barcelona
  • Introduction to Business Management : Winning Externally: IIT Bombay
  • 3D CAD Application: National Taiwan University
  • Advanced App Development in Android: Imperial College London
  • 2026 Market Research: Consumer Behavior & Psychology: Alex Genadinik
  • Developing AR/VR/MR/XR Apps with WebXR, Unity & Unreal: University of Michigan
  • IT Systems Design and Analysis : SkillUp

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok