Product marketing courses can help you learn market segmentation, competitive analysis, brand positioning, and go-to-market strategies. You can build skills in crafting compelling messaging, analyzing customer feedback, and optimizing marketing campaigns. Many courses introduce tools like Google Analytics, HubSpot, and social media platforms, that support tracking performance and engaging with target audiences.

University of California, Irvine
Skills you'll gain: Contract Negotiation, Media and Communications, Contract Management, Live Streaming, Content Creation, Social Media, Team Management, Marketing, Compensation Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Content Performance Analysis, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research, Real Time Data, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: User Story, Agile Project Management, Agile Methodology, Product Roadmaps, Project Management Software, Project Management, Product Development, Value Propositions, Product Design, Stakeholder Communications, Customer experience strategy (CX)
Intermediate · Guided Project · Less Than 2 Hours

University of Minnesota
Skills you'll gain: Usability Testing, User Interface (UI), Usability, User Research, UI/UX Research, Human Computer Interaction, User Experience Design, User Centered Design, Test Planning
Mixed · Course · 1 - 3 Months

National Taiwan University
Skills you'll gain: Engineering Drawings, Computer-Aided Design, Technical Drawing, Computer Graphics, Visualization (Computer Graphics), Technical Communication, Graphic and Visual Design
Mixed · Course · 1 - 3 Months

Skills you'll gain: Information Architecture, UI/UX Research, Design Research, User Interface and User Experience (UI/UX) Design, Persona Development, Usability, Qualitative Research, Usability Testing, Surveys, Prototyping, Tree Maps, Interviewing Skills
Intermediate · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Storytelling, Game Design, Video Game Development, Animation and Game Design, Multimedia, Media and Communications, Art History, Interactive Learning, Psychology
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design, Design, Design Elements And Principles, Visual Design, Graphic and Visual Design Software, Digital Design, Creative Design, Design and Product, Event Management, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, SQL, Data Visualization Software, Database Design, AWS SageMaker, Unsupervised Learning, Data Visualization, Interactive Data Visualization, Dashboard, Feature Engineering, Time Series Analysis and Forecasting, Database Management, Exploratory Data Analysis, A/B Testing, Tableau Software, Pandas (Python Package), Matplotlib, Python Programming, Data Analysis, Machine Learning
Beginner · Professional Certificate · 3 - 6 Months

Coursera
Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard
Beginner · Guided Project · Less Than 2 Hours
Imperial College London
Skills you'll gain: Virtual Reality, Augmented and Virtual Reality (AR/VR), Computer Graphics, Virtual Environment, Logo Design, 3D Assets, Android Development, Visualization (Computer Graphics), Computer Graphic Techniques, Android Studio, Application Development, Animation and Game Design, Animations, Interaction Design
Intermediate · Specialization · 3 - 6 Months